1. Becoming Big Brother
Monitoring your reputation
on Social Media
Presented by
Jeannine Kennedy
Editor,

2. The Impact of Social Media
• A study conducted by Nielson Wire in June,
2010 showed that social networking accounts
for 22.7% of all online activity in the U.S.
(Higher than gaming by more than 10%)
• According to Twitter Blog, today there are
more than 50 million tweets per day/with an
average of 600 tweets per second. (In 2007
there was an average of 5,000 tweets per
day.)

3. Social Media - Make it Personal
• Start Strong: Twitter users w/bio have 8x the
followers than those without.
• Be interesting, show us your personality.
• Be authentic. (Martha Stewart)
• Build relationships/Build a strong following.
• Cross promote in person when possible.
• Engage and stay current.

4. Social Media - Making it Personal
Common Mistakes
• Using a generic or uninteresting bio.
• Using a ghost tweeter/new kid or low level
employee to manage profile.
• Overfollowing – keep it manageable or you
will lose the “social” aspect.
• Do NOT Auto-DM or Auto Follow!

5. Social Media - Keep it Professional
• Tweet with your brand in mind
• Mind your manners
• Be responsive
• Link to online sites/blog posts/upload
photos
• Retweet often
• Start a contest/poll/promotion, etc.
• Ask & answer questions

6. Social Media - Keep it Professional
Common Mistakes
• Avoid providing TMI
• Emotion is hard to convey
• If you cannot make your point fully in 140
characters, then you need to write a blog
post instead
• Proceed with caution: written word can by
easily misconstrued

7. Social Media
Reputation Management
A study conducted by
the London School of Economics
found that a
2% reduction
in negative word of mouth
boosted sales growth by 1%.

8. Social Media
Reputation Management
Case Study #1: Comcast

9. Social Media
Reputation Management
Case Study #2 Ann Taylor Loft

10. Social Media
Reputation Management
Case Study #3: Southwest Airlines

11. Social Media
Reputation Management
• Track your followers – block if not relevant.
• Edit, Edit, Edit! You can’t “un-say”
something.
• Stay away from touchy subjects, politics,
religion, racial comments, comments on
sexual orientation, etc.
• Be careful about quoting others.
• Know that what you are saying is true
• Set up Google alerts and monitor carefully.
• Use the right tools.
• Negative comments? Nip it in the bud!

12. Social Media
Reputation Management
Set Up Google Alerts for:
• Company Name
• Company URL
• Your Name
• Any possible derivatives of the above
• Any possible description of your company, for
example:
Stylish Planner + sucks
Stylish Planner + rocks

13. Social Media
Reputation Management

14. Social Media
Reputation Management
Other Tools:
• Hootsuite – set up streams for keywords
• Trackur – track keywords & multiple
accounts
• Facebook – set up notifications for
comments and wall posts
• Blog – change settings to moderate
comments

15. Questions or Comments?
Tweet Me!
@StylishPlanner or @JeannineFAVOR
Email Me!
info@thestylishplanner.com or
jeannine@favoratlanta.com
Call me!
770-693-0806
I would love to hear from you!