Jeannine Vaughan

San Francisco Bay Area United States

Marketing Leadership

Advertising / Marketing / PR

BIG DATA NEEDS BIG IDEAS I don't sit on one side of the marketing fence, looking at a brand without generating demand. My career began as a database marketer at Architectural Digest magazine, where I learned how to build luxury brands and create demand to build profitable customer relationships. WHAT I DO BEST: HELP COMPANIES ALIGN SALES & MARKETING—Coming from the world of marketing, people bring me in as a change agent when they want to build a customer-centric culture. I align a company's vision and strategy with its people and communications. CREATE CUSTOMER AND EMPLOYEE BRAND ADVOCATES—I'm brought in to create authentic brand strategies that resonate with customers and employees...