How To Use Facebook To Promote Your Rotary Club
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I recently spoke to a Rotary Club interested in growing its membership and driving traffic to their website. Here is the presentation I used in talking with them in ways to utilize Facebook, to empower members to spread the word about their organization and generate interest.
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How To Use Facebook To Promote Your Rotary Club
- 2. www.jeannineoneil.com Social Media (For Business) - What Is It? Traditional Media (Outbound Marketing) Social Media (Inbound Marketing)
- 3. www.jeannineoneil.com Social Media (Inbound Marketing) A way for businesses: • To build relationships • Get to know their audience • Create conversations by talking & listening to customers.
- 4. www.jeannineoneil.com Social Media (Inbound Marketing) Channel for: • Communication • Information • Customer Service • Advertising/Marketing • Word of Mouth Marketing
- 5. www.jeannineoneil.com Social Media (Inbound Marketing) The Key to Social Media Marketing is Engagement.
- 6. www.jeannineoneil.com How to drive traffic and attract people to your website? How will your accounts play off one another?
- 7. www.jeannineoneil.com How to drive traffic and attract people to your website? Consider hooking all your accounts to your website & use your “human resources” aka your members! How will your accounts play off one another? Think about content creation.
- 8. www.jeannineoneil.com Plan Your Social Media Around Your Website
- 9. www.jeannineoneil.com Plan Your Social Media Around Your Website
- 14. www.jeannineoneil.com Facebook 1. Create a Facebook Page for the your Rotary Club. 2. Setup your account. 3. Put a Facebook icon on your website & any material going out of your organization. 4. Ask members to like the page and share with their friends.
- 15. www.jeannineoneil.com 5. Post updates. a) Share articles from website with website link. b) Post pictures and videos. c) Be engaging, ask questions. 6. Ask members to share these updates. Facebook
- 16. www.jeannineoneil.com 7. After you have 30+ friends and have been posting for a month. Look at the Insights page (analytics) and see what posts had the most likes, shares, comments. 8. Post more content that your audience likes to see. Facebook
- 19. www.jeannineoneil.com Don’tForget to Connect On Social!