Alcatel-Lucent : Leclerc intrapreneurship conference-2011

Innovation and Entrepreneurship as vectors of
Transformation
Olivier Leclerc
Director, Entrepreneurial initiatives
December 2011

ALCATEL-LUCENT

REALIZING THE POTENTIAL OF A CONNECTED WORLD

“ Broadband everywhere is speeding up life and
business. It takes no time to go from having a
“
new idea, to touching peoples lives. We must
innovate – and help our customers innovate – at
the speed of ideas.
” Ben Verwaayen
Chief Executive Officer

FAST • Headquarters: Paris, France • R&D Budget: €2.5 billion
• Annual Revenues: approx. €16 billion • Active Patents Held: 27,900
FACTS
• Employees: 77,000 + • Patents Awarded in 2010: 2,400
• 130 countries • Nobel Prizes Won: 7

2 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011.

CUSTOMERS WE SERVE
SERVICE PROVIDERS STRATEGIC INDUSTRIES ENTERPRISES

A leader in mobile, fixed, IP We provide end-to-end We help our enterprise and
and optics technologies, and turnkey communications government customers
a pioneer in applications and integration that improve worldwide interconnect their
services, we offer complete quality of life through better networks, people, processes
solutions that help service energy management, efficient and knowledge to make
providers and their customers transportation and improved money and save money.
realize the potential of a government services.
connected world.


BELL LABS
INNOVATING AT THE SPEED OF IDEAS
GLOBAL REACH A HERITAGE OF INNOVATION

PRESENCE IN 8 COUNTRIES LIFE-CHANGING TECHNOLOGIES

Belgium India DSL Digital signal processing
China Ireland PON CCD
France South Korea WiMAX Communications satellites
Germany United States WDM The laser
The transistor Cellular telephony

DEFINING THE FOREFRONT OF
MARKET IMPACT
THE INDUSTRY
27,900 active patents 2010 BREAKTHROUGHS
Collaboration with >250 universities
worldwide lightRadioTM
Multiple Open Innovation Initiatives 100G optical transmission
DSL Phantom Mode


CHANGING PARADIGM
YESTERDAY, SEPARETED SERVICE SILO NETWORKS


CHANGING PARADIGM
TOMORROW, ONE NETWORK TO RULE THEM ALL


DRIVING TRANSFORMATION
TRANSFORMATION =

Strategy

Behavorial
Change
Systems
& Culture
Structure

Change the way we do business

| |
77 change in progress | Intro | July 2009 ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011.

CHANGING MODEL
CHANGE CULTURE AND BEHAVIOR

‘Standard’ ‘Entrepreneurial’
organization organization

Top Bear & legitimate the meaning
Management Decide with positive exemplarity

Middle Enable
Control
Management Support & encourage

‘Operational’ Act as / Are
Management Execute Intrapreneurs


Innovation Leadership in a
Fast-Changing Global Organization

How can we do things differently?

| |
9 9 Guido H. Petit | HSATM | June 2009 ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011.

Défi ENTREPRENDRE
BRINGING ENTREPRENEURSHIP INSIDE

Entrepreneurial Boot Camp
“Innovation is the responsibility
of every employee in the company”


Scouting Entrepreneurial Talent

12 |

You are Stretch Track – A day by your peers!
A challenged every Real Challenge

Overcome Gravitational Forces and
Organizational Barriers
13 |

Encourage collaboration

14 |
14 | Guido H. Petit | HSATM | June 2009
5 teams each with 5 participants
ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011.

Research
Engineering

Marketing Finance Sales

Multidisciplinary teams
Talented people are everywhere but …
they | are often not connected!
15

On top of daily duties
16 |

Transition barrier increases over time

An Exponential

Learning

Curve

17 |
17 | Défi ENTREPRENDRE | Oct 2010 •

Coaching project
Focus on

Theory

18 |

Constantly move borders – no status quo
Takeaway 3

19 |
Network and build relationships

A Real Life Experience
20 |

Let people pursue
their passion

21 |

CONVINCE A JURY ABOUT …
•Vision, trends and market needs
•Sustainable business opportunity

In 15 minutes!
•Team Strength
•Value Chain and Players
•Business case and financials
•Competition
•Solution and Technology
•Fit with business strategy/core competences
•Lead customers
•Rollout plan and exit strategy
•Need for partnering

… THE JURY IS …

CEO and executives of Venture Capitalists
Venture Capitalists Business School Professors
Alcatel-Lucent

Exposure to ALU top management


Défi ENTREPRENDRE / Entrepreneurial Boot Camp
A STAGE-GATED PROCESS
Spread, stimulate & concretize an entrepreneurial spirit
within Alcatel-Lucent
• connects committed & talented people with multi-
disciplinary/complementary skills across the boundaries of
the organization
• ‘Bottom-up’ collection of ideas & team generation
• ‘Innovation Fund’ with 1 M€ annual budget to help
pre-incubate the best projects

Create value for Alcatel-Lucent thinking ‘out-of-
OBJECTIVES the-box’’
• Consolidate an innovative proposal
• And finally Answer to the following questions ?
Is there a Business? Addressable within
~2 years?
In which environment this business should be
best developed?
Provide personal development Inside ALU BD, with an ALU Venture (ALV),
• opportunities for Alcatel-Lucent
outside ALU
employees
• The Boot Camp includes an intensive learning program in
partnership with top-ranked French business school ESCP Europe
in Paris + external VCs as Coaches
• Strong exposure to executive level of the company – through
Innovation Board directors from AL France, AL Bell Labs France
& AL Enterprise -

Défi ENTREPRENDRE
A STAGE-GATED PROCESS


INNOVATION FUND
CREATED END SEPT 2009

As to :
-- Buy equipment + pay for service
(POC)
-- Allow / enable some team
members to work 100% of their time
on the project for a limited and
defined period

=> Help concretize the proposition

Eligible projects are high-rated
ones after BC
Back

Défi ENTREPRENDRE
ENTREPRENEURIAL BOOT CAMP


Défi ENTREPRENDRE
SEASONS AFTER SEASONS …
Kickoff in June 2008
Season 2 : ALU WebTV episode ‘Innovation@Work’ on Défi / BC
Season 3 : Creation of ‘Innovation Fund’ with 1M€/year budget to help the projects
concretize their proposal before transfert to BGs, ALV
Seas : ‘Club Défi’ initiative (local discussion groups to stimulate idea
creation / enrichment) in ALU premises in France (Lannion , Villarceaux, Vélizy, Orvault,
Colombes …) animated and managed by BC alumni

=> more infos in ‘Défi ENTREPRENDRE’ groupS in Engage (Alcatel-Lucent internal
social network)

Since kickoff, more than 250 projects proposals received, 25
developed projects, now reaching > 4000 website users every season


Défi ENTREPRENDRE
SEASON 6

Web site : http://all.alcatel-lucent.com/defi-entreprendre
https://engage.alcatel-lucent.com/groups/defi-entreprendr
Follow us on Twitter : http:twitter.comALU_Defi


Défi ENTREPRENDRE
SOME KEY PROGRESS & SUCCESS

MOSAR became ‘Alternative Energy Program’
Energy-autonomous wireless base station
MOSAR Commercial contracts

Augmented Reality services (for smartphones)
fully funded by Innovation Fund from Jan til June 2010
transitioned to Services / MNC during 2H 2010 with
funding from Services, Bell Labs & Innovation Fund
Now part of , an Alcatel-Lucent company
Advertized in Mobile World Congress’11
New services launched
Commercial contracts
Service for Smart Sharing Funded by Innovation Fund in Jan-Oct 2011
and Enrichment of Videos Transfered to Alcatel-Lucent
Entreprise

Défi ENTREPRENDRE
AND OTHER BOOT CAMPS

Other BootCamps in
Alcatel-Lucent
- ‘BC2.0’ (Belgium) (new
version after 8 seasons) =>
Final Event in March 2012
- BC in Germany (3nd) =>
Final Event in March 2012
- Americas’ BC (3rd) =>
Grande Finale in March 2012
- BC in China (2st) => Grande
Finale in March 2012
- Similar initiative in India called
‘ideaz Central’ with 3nd
interation in 2H2011


Success is a journey, not a destination!
Deepak Chopra

32 |

Défi ENTREPRENDRE
TRAINING – ESCP EUROPE
Fridays & Saturdays s
ay ays
ays MODULE 1 5d d
2d 2, MODULE 2 1,5 MODULE 3
FROM IDEA FROM FROM
TO BUSINESS PROJECT
BUSINESS PLAN TO TO MARKET
E-learning
PLAN PROJECT
TEAMBUILDING ADVANCED
Presentation of PROJECT PROJECT
mechanism REVIEW REVIEW
Project review E-learning E-learning
SELLING and
VISION and MARKETING the PROJECT
STRATEGY IDEA MANAGEMENT

FINANCING A ENTREPRENEURI FINANCE
Pre- PROJECT AL LEADERSHIP
reading
BUSINESS PLAN

1.5h
Coaching* Coaching Coaching Coaching
Stop Over 1 Stop Over 2 Stop Over 3 Stop Over 4

INTERNAL MENTORING, EXTERNAL COACHING, HOTLINE
• + Coaching stop-overs by (serial) Entrepreneurs (see bios) – 1 per team –
• + 3h teaching on Intellectual Property + 2h coaching per project by ALU IP&S reps Back


Alcatel-Lucent : Leclerc intrapreneurship conference-2011

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