PianoC in Milan, presented at Coworking Europe 2015.

2. WOMEN'S WORK IN ITALY
The most important resource for the economy: women’s work
The Bank of Italy underlines that GDP
would rise by 7% if the 14% more of
women worked. Is there a most
valuable asset? Yet in the past 15 years,
Italy has only losed positions in the
equality index of the World Economic
Forum. Today we are at 69th place.

3. An organizational model to be
changed
Today, women are ready to add their
value. Work, also thanks to women,
returns to be suitable for life.
We are working for this. We want to
apply the way reasoning of women, their
approach to work, their aspirations and
cut out a space that enhances these
features and enhances productivity.
We do not want only equal opportunities, we also want different ones!

4. A “PLAN C” IS POSSIBLE
At the end of 2012 it opened in Milan the first space in Italy
which brings together women and work.
Launched as a reality of coworking and services for women
and dads, Piano C wants to actually prove that a new way of
working is possible and that happiness and productivity are
not a zero-sum game.
In 2012, Piano C won the first prize as “Best social innovator
in Europe”, awarded by the European Investment Bank

5. VISION AND MISSION
We design and propose new solutions to transform the
encounter between women and work into a source of
innovation and wealth for the economy and for the society as
a whole.
We work together with institutions, companies and people in
order to make this happen.

6. THE LOCATION

7. COWORKING E COMMUNITY
• A growing community of over 4000 members, followers
and stakeholders (companies, institutions, media, etc.)
• A weekly coworking community of 100 women (and
fathers) among startups, freelances, smart worker
employees, associations, event’s attendees, etc.
• Every year, more than 100 events on networking,
inspiration, diversity, leadership and training
• An inspiring location of 300 metres for events, meeting
rooms, temporary office, connections and contaminations

8. COBABY® AND SAVE-TIME SERVICES®
A sustainable format of baby care with social
prices available in Piano C; cobaby format
can be replicated in companies’ temporary
spaces for child’s employees care or as a
temporary service for events
A network of 50 save-time agreements
(local shop, e-commerce, ect.) available for
Piano C community.

9. • Bridge to Work ®– a bridge between school and work:
– dedicated to those who finished their education, Bridge to
Work is based on very practical micro-planning activities,
which allow young people to keep themselves visible and on
the move;
• Back to Work® – to go back to work after a break:
– dedicated to those who want to go back to work after an
absence;
• Rework® – your job can become a passion:
– dedicated to those who have a job but are not totally
satisfied with it; those who would like to “change the
frequency”, improve their participation, re-invent themselves.

10. • Within the bigger goal of changing the common ideas
about “women and jobs”, we launched a program for
start-ups led by women.
• Go-to-startup! is focused on business plan, finance and
brand awareness.
• Parallel to the growth of the start-ups, a research center
analyzes the peculiar aspects emerging from female
entrepreneurship, in order to better identify its
characteristics, the strong and weak aspects, and the
positive models.

11. We believe that, if we will be able to replicate online the dynamics and the
good practices that we experiment offline, our impact will be much
bigger. For this reason, we are developing an online platform, structured
as follows:
• 1) COMPETENCE NETWORK: it profiles all of the skills of our users as a
set, putting them into a network with each other and with Piano C’s
services and opportunities throughout the whole country;
• 2) COMPETENCE DEVELOPMENT: thanks to the use of neural
networks, it sketches and stimulates a program of professional growth
and work identity development, offering training, services and
professional synergies;
• 3) COMPETENCE MARKET: it creates a direct link to the companies
looking for specific professional skills, with handy and innovative
formats.

12. • Established in 2015, it is an innovative national network of
networking, coworking spaces and facilities to empower new
organizational models exploiting new and
different forces, beginning with those of
women and families.
• The network gathers 30.000 people all over Italy
and new coworking spaces are enjoying our community.
• PCPN aims at spreading out own cultural and
social impact with innovative actions of social co-design,
of co-storytelling and of advocacy.

13. THANK YOU!