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Sampling 3.0 Webinar Presentation August 2015

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Disrupting the consideration set

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Sampling 3.0 Webinar Presentation August 2015

  1. 1. Sampling 3.0 – Disrupting the consideration set Sampling 3.0 – August 13, 2015
  2. 2. Marie Chevrier Founder and CEO of Sampler Sampling 3.0 – August 13, 2015 Sampler helps CPG companies distribute product samples online in a more targeted, measurable and social way
  3. 3. Why is current product sampling so ineffective? Sampling 3.0 – August 13, 2015 •  You don’t collect any personal information •  You don’t know if they liked the product •  You don’t know if they later purchased your product
  4. 4. Social sampling: How it works Sampling 3.0 – August 13, 2015 They love your brand? Encourage fans to share and recommend your brand(s) to friends via social media Brand love + target market = brand ambassadors Use peer recommendations to increase conversions
  5. 5. Track purchase intent Sampling 3.0 – August 13, 2015 Follow-up coupons Customer surveys
  6. 6. Marketing trends Sampling 3.0 – August 13, 2015 Omni channel – marketing to consumers in multiple ways (i.e., TV, retail, e-commerce, social media, newsletters) Measurement – understanding your customer across different channels
  7. 7. Case study #1: cold and flu product Sampling 3.0 – August 13, 2015 •  Timeliness •  National campaign •  5,000 samples in one day •  Empowered current customers to share product sample with a friend
  8. 8. The benefits of digital sampling Sampling 3.0 – August 13, 2015 Drive brand awareness through social word-of-mouth Increase brand loyalty Data collection, feedback Social profile demographics Customizable, targeted messaging Increased touch-points
  9. 9. Disrupting purchase behaviour Sampling 3.0 – August 13, 2015 •  On package scanning •  Digital experiences •  QR codes •  Digital coupons
  10. 10. Case study #2: feminine hygiene product Sampling 3.0 – August 13, 2015 •  Enthusiastic fan base •  50% of customers sent maximum number of samples •  Created demand •  More likely to recommend to a friend if it was recommended by a friend
  11. 11. Sampling trends Sampling 3.0 – August 13, 2015 Retention strategy – approach current customers first with trial Product placement – encourage consumers to share lifestyle imagery with products
  12. 12. Sampling best practices Sampling 3.0 – August 13, 2015 Pick a target – bid on target customer who is most likely to purchase Measure – determine your KPIs Collect data – have a call to action Make it social – double the impact of your sampling program Play with others – pool audiences and cross promote with non-competing, like-minded brands
  13. 13. Question Period 1.800.747.5150 Access: 5697142 Sampling 3.0 – August 13, 2015

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