Levi Strauss & Co. is one of the largest apparel marketers worldwide with sales in over 110 countries. While originally only selling jeans, it has expanded its portfolio to become a complete casual wear brand. Its mission is to market the most appealing casual clothing globally. A SWOT analysis identifies Levi Strauss's strengths as a well-known market leader with a distinctive brand and competent management. However, threats include growing competitive pressures and changing customer tastes. Opportunities exist to expand into new markets and diversify its product line, while threats include new competitors and economic downturns.

1. SWOT ANALYSIS LEVI STRAUSS & CO.

3. Levi strauss & Co. is one of the world’s largest brand name apparel marketers with sales in more than 110 countries

5. MISSION… “We will market the most appealing and widely worn casual clothing in the world. We will clothe the world."

6. VISION… We are the embodiment of the energy and events of our times, inspiring people with a pioneering spirit.

7. VALUES… Empathy — walking in other people’s shoes Originality — being authentic and innovative Integrity — doing the right thing Courage — standing up for what we believe

8. SWOT ANALYSIS Potential internal strength Potential internal threats A distinctive competence? Adequate financial resources? Good competitive skills? Well acknowledged market leader? Well-conceived functional area strategies? Access to economies of scale? Insulated from strong competitive pressures? Proprietary technology? Costs advantages? Product innovation abilities? Proven management? Ahead on experience curve? Other? No clear strategic direction? A deteriorating competitive position? Obsolete facilities? Subpar profitability because? Lack of managerial depth and talent? Missing any key skills or competence? Poor track record in implementing strategy? Plagued with internal operating problems? Vulnerable to competitve pressures? Falling behind in R&D? Too narrow a product line? Weak market image? Competitve disadvantages? Below-average marketing skills? Unable to finance needed changes in strategy? Higher overall unit costs relative to key competitors? Other?

9. SWOT ANALYSIS CONT…. POTENTIAL EXTERNAL OPPORTUNITIES POTENTIAL EXTERNAL THREATS Serve additional customer groups? Enter new markets or segments? Expand product line to meet broader range of customer needs? Diversify into related products? Add complementary products? Ability to move to better strategic group? Complacency among rival firms? Faster market growth? Others? Likely entery of new competitors? Rising sales of substitute products? Slower market growth? Adverse government pressures? Growing competitive pressures? Vulnerability to recession and business cycle? Growing bargaining power of custormers or suppliers? Changing buyer needs and tastes? Adverse demographic changes? Others?

10. LEVI STRAUSS’S SWOT ANALYSIS

11. THANK YOU…. QUESTIONS…?