It's a side project, to showcases my workflow/process of creating a customer experience

1. Bookify.com
Remember with Great books comes
great knowledge
By Spider-Man

2. Bookify.com
This is not a full-fat in-depth piece but it’s a conceptual
one based on light research and assumption.
In any event, the process is there.

3. Bookify.com
Bookify.com
Reward program assignment
Presented by
Navjeet singh

4. Bookify.com
Brand History
The brand which brings the most critically acclaimed books right to you. It
allows you to quickly and easily digest new knowledge, expand your
perspectives, and feed your mind.
Assumptions
• Bookify.com is an online book store which offers printable books and e books
via mobile and web platforms.
• Customer can buy e-books and start reading in the mobile app.
Additionally, they can order physical books.

5. Bookify.com
Typography: Poppins, Lora
Tone: Playful & Inviting
Visual Identify
Aa
Aa
123
123

6. Bookify.com
Problem statement
Create a reward program for Bookify to improve retention
and generate a meaningful incentive for the users.
Principle
Direct Benefits | Long terms relationship |
Enhance Brand image

7. Bookify.com
Competition Analysis:
Monthly Plans Media CommunityPlatforms Profile Creation
Scribd Yes
E books,
audiobooks
No
Mobile &
Web
Yes
Amazon Kindle Yes
E books, Print,
audiobooks
No
Mobile &
Web
Yes
Bookmate Yes
E books,
audiobooks
No
Mobile &
Web
Yes
24symbols Yes
E books,
audiobooks
No
Mobile &
Web
Yes
Playster Yes
E books,
audiobooks
NoWeb Yes
Kobo Plus Yes
E books,
audiobooks
NoWeb Yes

8. Bookify.com
Customer personas
Persona plays a very important role in mapping the customer goals and
experience. We are going to create two customer personas to determine
the needs and demands, and how can we provide a reward system which
caters their needs effectively
Focused Customers Casual Customers
User who reads on daily basis like
Leaners, professionals, and book
lover.
User who does not read as
frequently as a focused reader.

9. Bookify.com
Focused Customer
Maria Thomson
Age: 30 yrs
Lead Developer
London, UK
Bio:
Maria is a lead develop in a MNC company and a book lover. She needs to take serval
session with her team over different skill set to motivate and educate her team members.
She love to reads and learn new things with this. She expects to be valued and want
stable flow of books for her reading needs.
Frustration/pain points
• Have to buy books again and again.
• Search though categories and gone thought internet
for finding a good suitable book to read
• Being a regular customer to the brand but doesn’t get any benefits
User goals
• Being able to read different books without having to
purchase every time.
• Need personalised suggestions on books
• Want some benefits from being a constant customer.
• Need detailed review on books to make a firm decision
• No added value on purchase

10. Bookify.com
Casual Customer
Bahaa Samir
Age: 23 yrs
Sale executive
London, UK
Bio:
Bahaa is a sale executive in a car manufacturing company. He is really fond of mystery
and horror literature. Because of his busy schedule over weekdays he gets very little time
to read. So he expects to get some discounts on his next purchase and rewards to
motivate him to read more.
Frustration/pain points
• No added value on purchase
• No motivation to come back to the platform
User goals
• Great to have some discounts over books.
• Simple and direct rewards/discounts

11. Bookify.com
A overall understanding
Decision and challenge.
• Build a reward program which
increase customer loyalty and
brand value.
• A community based program for
focused group
Decision
• A point based system for single
and causal groups in that
community based program.
• How to implement this
subscription into exiting platform
• How to educate user about this
Challenge
• Being able to read different
books without having to
purchase every time.
• Need personalised suggestions
on books
• Want some benefits from being
a constant customer.
User want

12. Bookify.com
Reward System
We are considering two rewards programs for two different type of customer
group for catering for their needs and to benefit them in a better way possible.
Subscription plans for all customer base.
Bookify Cafe
a Community Program

13. Bookify.com
Bookify Cafe
Subscription based on a Community Program
This provides members exclusive access to a
community of like-minded people with a wide range
of extra benefits like monthly subscription plans and
other attractive offers.
By creating a platform like this, bookify has access
to a lot of consumer insights that they can use for
product development and other aspects of
optimisation.

14. Bookify.com
Bookify
Plans and benefits (Annually)
Learner Basic
• Free invites to meet-ups
• Part of community
• Unlimited access to all content
Book lover
• Coffee house coupons
• Share ebooks with friends
• Free shipping on purchase of a
physical copy
• Part of community
• Limited subject based access
to content
• Coffee house coupons
• Share ebooks with friends
• Free shipping on purchase of a
physical copy
• Part of community
• Points on purchase
• Get coupon/discount on next
purchase
• Free shipping on purchase of a
physical copy
• Points on purchase• Points on purchase
• Limited access to few books

15. Bookify.com
Sitemap
High level user journey

16. Bookify.com
Wireframes - Lo fi

17. Bookify.com

18. Bookify.com

19. Bookify.com
Visual Design

20. Bookify.com

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24. Bookify.com
Prototype
https://invis.io/CKSUQKOXSNF#/372499353_Home_Screen
Invision

25. Bookify.com
Tools used
Sketch & illustrator
In-vision, Craft
Miro, Google Notes
Notebook and pen
Resources
unsplash.com for images
Medium and wikipedia for articles and basic understanding
Flaticon and nounproject for icons
undraw.com for illustrations

26. Bookify.com
Thank you !
Sat sri akal