Learn how to improve communication and manage teams of PPC experts.

1. The Trouble With
Crazy (Smart) People

2. @JeffAllenUT
Best Tweet Gets A Beer

3. Analytical People Are Great.
Data Stands No Chance Against Them.
Neither Do Decision Makers
(Sometimes).

5. Being Right Reinforces Sense Making.

6. Increased Sense Making Leads To
Wrong Interpretations.

7. Wrong Interpretation Leads To
Frustration, & Top
Performers Leaving.

8. How Do We Stop The
Madness?

9. First
Why Does This Matter?

10. 112%
100%
Happy
Not Happy
Journal Of Labor Economics, 2014
Happy People are
12% More
Productive

11. 67.2%
60%
Happy
Not Happy
Journal Of Labor Economics, 2014
OK, It Looks More
Like This…

12. Reasons Employees Quit
1. Stability
2. Comp
3. Respect
4. Health Benefits
5. Work-Life Balance
CEB, 2013

13. Reasons Employees Quit
1. Stability
2. Comp
3. Respect
4. Health Benefits
5. Work-Life Balance
CEB, 2013

14. People That Deserve
To Be Happy

15. Now
How Do You Stop The
Sense Making?

16. 1. Encourage Clean Feedback.
1. Own How You’re Perceived
& How You Perceive Others.
1. Be More Strategic.

17. How Would You Rate
Your Company’s Culture?

18. Tips For Getting Clean
Feedback
1. Ask For Feedback Often
2. Ask Specific Questions
3. React Honestly But Without
Emotion
4. Take Action

19. I OBSERVED
Made Me THINK
That Made Me FEEL
So What I WANT
Own How You’re Perceived & How You Perceive Others.

20. Be More Strategic
Goal(S)
Resource
s
Behaviors

21. Jeff Allen
Hanapin Marketing
@JeffAllenUT
Be Kind…
Stop Making Sense!