Sizing up the PPC competition
- 2. WHEN AD TESTING…
DO YOU FOCUS ON CVR?
COMPARE ADS BASED ON
CTR?
DO YOU CONSIDER QS?
IS IT ABOUT CPA?
IS THIS ALL A LOT OF BS?
- 3. CTR CAN = BAD TRAFFIC
CVR CAN = NOT ENOUGH TRAFFIC
QUALITY SCORE IS A STUPD
METRIC
CPA CAN = TOO RESTRICTIVE
- 18. THINGS TO CONSIDER…
REVENUE PER IMPRESSION
QUALITY SCORE ISN’T ALL
THAT BAD, IS IT?
LIMITED BUDGET MAY WANT
CVR AS THE PRIMARY METRIC.