NYC API Strategy Keynote - Accelerating Innovation
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The importance of company vision and culture in building an API program.
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NYC API Strategy Keynote - Accelerating Innovation
- 1. EXPLOITING API VISION CULTURE MOORE’S STRATEGY LAW Jeff Meisel jeff.meisel@ni.com @jeff_meisel
- 2. VISION
- 3. “ …a minor invention every 10 days and a big thing “ every 6 months or so. Time Magazine, July 2010
- 5. Traditional Approach: Our Approach: Not Software Flexible software with modular hardware 6.12 cubic ft .67 cubic ft
- 6. Test Monitor Embedded Control Mechatronics Desktops and PXI and Modular NI CompactRIO and Open Connectivity PC-Based DAQ Instruments Custom Designs With Third-Party I/O
- 9. CULTURE
- 10. @WaterlooLabs
- 11. @WaterlooLabs
- 12. High school students competing in FIRST Robotics Competition build fully functioning, human-sized robots in just six weeks using the NI graphical system design platform.
- 13. “I'd like for NI to give us its blessing to create such tools [with APIs], so that we don't feel like renegade outlaws and can feel comfortable sharing them with others… the current position from NI seems to be that it doesn't exist.” - Developer forum post with corresponding image Jan 21, 2009
- 14. 3rd Party Add-ons and Apps
- 15. API STRATEGY
- 16. 1. Develop IP 2. Integrate with LabVIEW APIs 3. Productize Add-on or App $- $10,000 $20,000 $30,000 $40,000 $- $10,000 $20,000 $30,000 $40,000 $- $10,000 $20,000 $30,000 $40,000 Partner R&D Spend Total NRE: Total NRE: Total NRE: $80k $60k $40k
- 17. 1. Develop IP 2. Integrate with LabVIEW APIs 3. Productize Add-on or App $- $10,000 $20,000 $30,000 $40,000 $- $10,000 $20,000 $30,000 $40,000 $- $10,000 $20,000 $30,000 $40,000 Partner R&D Spend Total NRE: Total NRE: Total NRE: Partner $80k $20K $60k $42.5K $40k $27.5K R&D Reduction
- 19. Metcalfe was right! Positive network effects create very close to n^2 behavior Source: Overall Ecosystem Participation
- 25. 3rd Party Apps FPGA Multicore FPGA Processor
- 26. 802.11a + b + g + 802.11ac 200X Faster Early 2000s 2012 Traditional Rack and Stack NI Vector Signal Transceiver Semiconductor characterization test time reduced from 4 weeks to ~ 1 day.
- 27. API strategy must fit into company vision and culture. Transition from private to public APIs is a challenge. Keys to API program success are: lowering barriers of entry, monetization, and enabling network effects. API’s that exploit Moore’s Law from computational point of view can cause major disruption.
- 28. EXPLOITING API VISION CULTURE MOORE’S STRATEGY LAW Jeff Meisel jeff.meisel@ni.com @jeff_meisel