Small Budget. Big Marketing. Izenda User Conference - Jan 2017
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When you're a small company with small marketing budgets, how do you make a big impact? In this presentation, I offer 9 tips on how to do a lot with a little.
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Small Budget. Big Marketing. Izenda User Conference - Jan 2017
- 1. SMALL BUDGET. BIG MARKETING. JEFF PERKINS IZENDA USER CONFERENCE JANUARY 2016 @jeffperkins8 #IZENDACONF2017
- 7. WHERE I’VE WORKED @jeffperkins8 #IZENDACONF2017
- 8. LIFE CAN BE PRETTY GOOD AT BIG COMPANIES AutoTrader 2012 Annual Meeting @jeffperkins8 #IZENDACONF2017
- 9. “I REALLY WANT TO BE A BIG COMPANY GUY MY ENTIRE CAREER.” -SAID NO ONE EVER @jeffperkins8 #IZENDACONF2017
- 10. “I WANT TO DO SOMETHING MORE ENTREPRENEURIAL.” -SAID EVERYONE EVER @jeffperkins8 #IZENDACONF2017
- 12. I WENT FROM THIS... @jeffperkins8 #IZENDACONF2017
- 14. 9 WAYS TO MAKE A BIG IMPACT WITH A SMALL BUDGET @jeffperkins8 #IZENDACONF2017
- 15. 1. BUILD A STACK @jeffperkins8 #IZENDACONF2017
- 16. THERE’S NOTHING AUTOMATED ABOUT MARKETING @jeffperkins8 #IZENDACONF2017
- 17. YOU DON’T NEED A TECH STACK. YOU NEED A PEOPLE STACK. @jeffperkins8 #IZENDACONF2017
- 18. “I noticed that the dynamic range between what an average person could accomplish and what the best person could accomplish was 50 or 100 to 1... A small team of A+ players can run circles around a giant team of B and C players.” –Jay Elliott, Leading Apple with Steve Jobs @jeffperkins8 #IZENDACONF2017
- 19. THE PEOPLE STACK INCLUDES YOUR AGENCY NETWORK @jeffperkins8 #IZENDACONF2017
- 20. BEWARE THE AGENCY RETAINER! @jeffperkins8 #IZENDACONF2017
- 21. WHEN YOU HAVE THE RIGHT TEAM, THERE’S NOTHING YOU CAN’T DO. @jeffperkins8 #IZENDACONF2017
- 22. 2. POUR A STRONG FOUNDATION @jeffperkins8 #IZENDACONF2017
- 23. BUYERS ARE 70% OF THE WAY THROUGH THE PURCHASE PROCESS BEFORE ENGAGING A SALES REP @jeffperkins8 #IZENDACONF2017
- 24. IF YOU ARE WEAK ONLINE, YOU WILL BE WEAK OFFLINE @jeffperkins8 #IZENDACONF2017
- 25. 3. THE IMPORTANCE OF FOCUS @jeffperkins8 #IZENDACONF2017
- 27. DO WE REALLY NEED A NEW BRAND??? @jeffperkins8 #IZENDACONF2017
- 28. YOU CAN DO ANYTHING, BUT YOU CAN’T DO EVERYTHING. @jeffperkins8 #IZENDACONF2017
- 29. WE ARE LOSING DEALS BECAUSE OF _____________. FOCUS 100% ON FIXING THE “BLANK” WE ARE NOT GROWING REVENUE FASTER BECAUSE OF ___________. @jeffperkins8 #IZENDACONF2017
- 30. 4. MAXIMIZE LIMITED RESOURCES @jeffperkins8 #IZENDACONF2017
- 31. SMALL COMPANIES CAN’T AFFORD TO SPRAY AND PRAY @jeffperkins8 #IZENDACONF2017
- 32. FIND THE WATERING HOLES @jeffperkins8 #IZENDACONF2017
- 33. DON’T PAY FOR THINGS YOU CAN DO FOR FREE @jeffperkins8 #IZENDACONF2017
- 34. 5. BE A DATA NERD @jeffperkins8 #IZENDACONF2017
- 36. TRACK & MEASURE EVERYTHING @jeffperkins8 #IZENDACONF2017
- 37. DRIVE HIGHER CONVERSIONS @jeffperkins8 #IZENDACONF2017
- 38. 6. GET YOUR NAME OUT THERE @jeffperkins8 #IZENDACONF2017
- 39. APPLY FOR EVERY AWARD YOU CAN @jeffperkins8 #IZENDACONF2017
- 40. MEET THE PRESS @jeffperkins8 #IZENDACONF2017
- 41. 7. THINK BIG @jeffperkins8 #IZENDACONF2017
- 43. QUALITY JAM • 200+ attendees • 77% rated the event “very good” or “excellent” • 90% plan to attend next year @jeffperkins8 #IZENDACONF2017
- 44. CONTENT LIVES ON AFTER THE EVENT @jeffperkins8 #IZENDACONF2017
- 45. 8. BE THE BRAND @jeffperkins8 #IZENDACONF2017
- 46. YOU ARE THE CHIEF KOOL-AID DRINKER @jeffperkins8 #IZENDACONF2017
- 47. IF SOMEONE MESSES WITH YOUR BRAND, WHAT DO YOU DO? @jeffperkins8 #IZENDACONF2017
- 49. SHOW TWITTER BATTLE @jeffperkins8 #IZENDACONF2017
- 52. 9. WHAT WOULD SPRINGSTEEN DO? @jeffperkins8 #IZENDACONF2017
- 53. “GETTING AN AUDIENCE IS HARD. SUSTAINING AN AUDIENCE IS HARD. IT DEMANDS A CONSISTENCY OF THOUGHT, OF PURPOSE, AND OF ACTION OVER A LONG PERIOD OF TIME.” – BRUCE SPRINGSTEEN @jeffperkins8 #IZENDACONF2017
- 54. TOP GROSSING CONCERTS OF 2016 @jeffperkins8 #IZENDACONF2017
- 56. 1. BUILD A STACK 2. POUR A STRONG FOUNDATION 3. FOCUS 4. MAXIMIZE LIMITED RESOURCES 5. BE A DATA NERD 6. GET YOUR NAME OUT THERE 7. THINK BIG 8. BE THE BRAND 9. WHAT WOULD SPRINGSTEEN DO? 9 WAYS TO MAKE A BIG IMPACT ON A SMALL BUDGET @jeffperkins8 #IZENDACONF2017
- 57. @jeffperkins8 #IZENDACONF17 THANK YOU! Jeff Perkins CMO QASymphony jeffperkins@qasymphony.com @jeffperkins8 https://www.linkedin.com/in/jeffperkins1 singlemindedproposition.com @jeffperkins8 #IZENDACONF2017