Social HR Roulette - Always Bet on Brand (employer branding in a social media era)

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The days of back room branding are over. Today, the power of your personal and employer brand is held in its authorship by your clients, customers, the public and… your employees. What information is guiding them when they write your story? The Google gossip engine? Does your digital footprint or lack of one create a straight path to your competitors with an invisible “exit only” strategy? In this interactive session, you will learn what it means to have an HR brand in the social era, why it’s important to leaders and organizations and how you can take control of your brand by making it human. The session will analyze case studies of businesses that are getting it right so you can start building your own brand architecture and designing the blue print to create conversations that will keep talent on your doorstep. It’s time to enter the world of social HR-driven business value or go virtually extinct. Is this a risk you can afford to take?

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Jeff Waldman
@JeffWaldmanHR
/JeffWaldmanHR
/JeffWaldmanHR

jeff@stratify.co

Salima Nathoo
@SocialSalima
/socialsalima
/salimanathoo

Salima.nathoo@gmail.com

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Social HR Roulette - Always Bet on Brand (employer branding in a social media era)

1. SOCIAL HR ROULETTE

2. 1. Download the app on your Android or Apple device (tablet or smartphone) OR go to m.slideklowd.com on your laptop. 2. Once installed enter email and password. 3. Enter event key: SMCAMP12 Let the Engagement Begin! www.slideklowd.com

3. POLL: How are you enjoying Social Media Camp? Scale: 1-10

4. POLL: Rate how great it is to work at Google. Scale: 1-10

5. POLL: How many of you have worked at Google? Scale: thumbs up or down

6. POLL: Have you had previous contact with a Google employee, or seen first-hand what it’s like to work there? Scale: thumbs up or down

7. WHAT’S THE POINT?

8. 5 SIMPLE BRANDING RULES

9. 1. The “House” Owns Your Brand, Not You!

10. 2. TALK A GOOD GAME

11. POLL: Rate your overall experience with Westjet. Scale: 1-10

12. Values Culture Experience

13. POLL: How comfortable are you with crowdsourcing? Scale: 1-10

14. 3. DRAW A CROWD

15.

16. a 4. Create Positive Spin

17.

18. 5. It’s YOUR “Tell”!

19. POLL: Do you like Lululemon? Scale: thumbs up or down

20.

21. Re-Cap 1. You can influence your brand but you do not own it— your audience does. 2. Engage, tell your story, be social, be transparent, evoke a positive “feel good” response. 3. Leverage and tap into the collective brain power of your audience—you do not have to be the hero! 4. We all make mistakes—own it, respond in a timely way. 5. Focus on your uniqueness—let your values and culture guide how you use social media presence.

22. Jeff Waldman @JeffWaldmanHR /JeffWaldmanHR /JeffWaldmanHR jeff@stratify.co Salima Nathoo @SocialSalima /socialsalima /salimanathoo Salima.nathoo@gmail.com

23. POLL: Please rate this session. Scale: 1-10

Social HR Roulette - Always Bet on Brand (employer branding in a social media era)

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