Jeff Webb, a renowned entrepreneur, author, and business leader hailing from Shelby County, Tennessee, has made a significant impact in various fields. Currently serving as the president of the International Cheer Union and having founded Varsity Brands, Webb's achievements have garnered him widespread acclaim. Alongside his entrepreneurial endeavors, he holds the position of senior editor at Human Events, a prominent news and analysis website based in Washington, D.C.

1. Biography of Jeff Webb
Jeff Webb, a renowned entrepreneur, author, and business leader hailing from Shelby County,
Tennessee, has made a significant impact in various fields. Currently serving as the president of
the International Cheer Union and having founded Varsity Brands, Webb's achievements have
garnered him widespread acclaim. Alongside his entrepreneurial endeavors, he holds the
position of senior editor at Human Events, a prominent news and analysis website based in
Washington, D.C.
Webb's expertise and accomplishments have been recognized by notable publications such as
Entrepreneur, Forbes, and the Wall Street Journal. As an author, he has authored several
best-selling books, including the highly acclaimed "American Restoration: How to Unshackle the
Great Middle Class."
Beyond his professional achievements, Webb is deeply committed to conservation and
philanthropy. In his leisure time, he indulges in various hobbies, such as boating, duck hunting,
and one wheeling.
In his role as the founder and president of the International Cheer Union, Webb has played a
pivotal role in establishing it as the world governing body for cheerleading. Since its
establishment in 2004, the organization, also known as Cheer, has grown to serve over 7.5
million athletes worldwide. The International Cheer Union, under Webb's leadership, is a proud
member of the Association for International Sports for All, working tirelessly to advance the sport
of cheerleading.

2. At Human Events, Webb serves as the senior news editor, contributing to the website's
insightful content. Established in 1944 as a print newspaper, Human Events transitioned into a
digital-only publication in 2013. Webb's involvement in the website has been instrumental, and
he also co-publishes it alongside executive opinion editor Will Chamberlain. Notably, Webb
spearheaded the acquisition of the Canadian online news magazine, The Post Millennial, by
Human Events in 2022.
Prior to his current roles, Webb founded Varsity Spirit in 1974, which later became part of the
Varsity Brands parent company. He served as the CEO of Varsity Brands until 2018 and
remained as its chairman until 2020. Varsity Spirit, headquartered in Memphis, Tennessee, is
globally recognized for its leadership in cheerleading, dance teams, and performing arts

3. innovation. Through educational camps, competitions, and various events, Varsity Spirit
engages with over a million athletes annually.
Webb also served as the chairman of Herff Jones until 2020. This Indianapolis-based company
is renowned for its involvement in top-level college and professional sports, including
cheerleading. With a focus on manufacturing and selling educational recognition products and
achievement-oriented motivational materials, Herff Jones plays a vital role in the industry. Webb
assumed the position of chairman in 2014 following Varsity Brands' acquisition of the company.
Webb's academic journey took him to the University of Oklahoma, where he pursued a
bachelor's degree in political science and government. During his time at the university, he
actively participated in the cheer squad and emerged as an influential campus leader. Webb's
involvement with the National Cheerleaders Association began during his university days,
ultimately setting the stage for his future business ventures. It was through his dedication and
passion for cheerleading that he went on to establish the Universal Cheerleading Association
and lay the groundwork for Varsity Spirit and Varsity Brands.
Known for his philanthropic endeavors, Webb has been closely associated with St. Jude
Children's Research Hospital for over a decade. He has dedicated his efforts to support their
mission of advancing the understanding, treatment, and defeat of childhood cancers and
life-threatening illnesses. Webb's commitment to making a difference extends to his extensive
involvement with the Special Olympics, an organization catering to disabled children and adults
worldwide through year-round training and activities. Additionally, he has been a long-standing
supporter of the Muscular Dystrophy Association, having contributed to the annual Jerry Lewis
MDA Labor Day Telethon.

4. Webb's contributions to cheerleading as a sport are unparalleled, earning him recognition as a
key figure in its advancement. He played a crucial role in establishing cheerleading as an official
Olympic discipline and continues to be celebrated as a global leader in the field. Furthermore,
his book "American Restoration: How to Unshackle the Great Middle Class" has achieved
tremendous success, shedding light on his efforts to transform cheerleading into an
internationally recognized sport and proposing steps to unlock the potential of the American
middle class.
Beyond his professional pursuits, Webb finds joy in various personal interests and hobbies.
Boating, conservation activities, duck hunting, and one wheeling are among the activities he
enjoys. As a devoted family man, Webb cherishes spending quality time with his loved ones. He

5. was born and raised in Shelby County, Tennessee, and continues to reside in Memphis,
overlooking the Mississippi River, alongside his loyal Labrador Retriever.