3. INITIAL CONCEPTS FINAL CONCEPT
RUNWAY [18 SKU’s]
DISPLAY TABLE A [18 SKU’s]
DISPLAY TABLE B [18 SKU’s]
- Base -branded speaker graphic risers (X5)
- Free-standing look-frame
- Cake-platter/vinyl record display risers (X4)
- Union Jack graphic trunks (X3)
with logo
- Beige footwear risers (X4)
- Free-standing look-frame
- logo frame
- Union Jack graphic trunks (X3) with logo
- Beige footwear risers (X4)
- Free-standing look-frame
9. TORONTO | YONGE AND DUNDAS SQUARE
Digital Screen: Facing - North Est.
Daily Traffic - 144,237
Dimensions - 9’h x 12’w
Number of Spots in Loop - 20 Spots
Spot Length - :15 Seconds Loop Length - 5 Minutes
MEDIA DEPLOYMENT | DIGITAL BILLBOARD
10. TORONTO
11 digital elevator screens
in 9 buildings.
10 spots per hour
7AM-7PM, M-F
= 66,600 spots weekly
Bay Adelaide Centre
Bell Trinity Square
Dundee Place
Richmond Adelaide Centre
Toronto Eaton Centre
Toronto Eaton Centre
Toronto Eaton Centre
Toronto Eaton Centre
Yonge Richmond Centre
MONTREAL
77 digital elevator screens
in 9 buildings.
10 spots per hour
7AM-7PM, M-F
= 46,200 spots weekly
600deMaisonneuveBlvd.West
2000 Mansfield Street
2 Place Ville Marie
3 Place Ville Marie
4 Place Ville Marie
5 Place Ville Marie
1 Place Ville Marie
1155 Metcalfe Street
999boul.DeMaisonneuveOuest
VANCOUVER
51 digital elevator screens
in 8 buildings.
10 spots per hour
7AM-7PM, M-F
= 30,600 spots weekly
401 W Georgia St
777 Hornby St
Commerce Place
HSBC Building
Montreal Trust Centre
Royal Centre
The Grosvenor Building
Scotia Tower
MEDIA DEPLOYMENT | ELEVATOR SCREENS
11. MEDIA DEPLOYMENT | TRANSIT SHELTERS
MONTREAL | 5 Transit Shelters within a 500m radius
VANCOUVER | 7 Transit Shelters within a 500m radius
13. SALES TIPS
*
Always try to get the product on the consumer.
*
Explain, in context, how the footwear will compliment
their fashion choices, using the examples above.
PRODUCT KNOWLEDGE
PK webinar
PRINT PK SUPPORT
1 hour simulcast to over 90 stores with over 300 participants.
Printed booklets of the webinar where deployed to stores for
any sales associate who could not be present at the time of
the PK.
BRAND HISTORY
*Established in 1995
*Base London introduced a somewhat previously unfound,
branded footwear option to the high streets of London.
*Fish ‘N’ Chips was born out of a desire to create a fresh new line
for the modern British guy embodying their culture of being laid
back, colourful, quirky and most of all fun!
*In 2012, Base London broadened its distribution channels
internationally, expanding to North America and launching
for Fall 2012.
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