MACVB Education Summit presentation from Visit Grand Rapids, Inc. about stakeholder relations and how to boost your CVB value

1. Stakeholder Relations
Megan Christianson
Executive Director
Visit Grand Rapids,Inc.

2. City Council
County
Commissioners
Economic
Development
Corporations
• Present Annual Report
Once a year
• Attend meetings when
tourism/lodging issues or
agenda items
• Present Annual Report
Once a year
• Attend meetings when
tourism/lodging issues
or agenda items
• Present Annual Report
Once a year
• Attend their Annual
Dinner and Meetings
Local Stakeholders
Civic Organizations • Present Annual Report

3. Annual Report

4.  Meet with them once a year face to face
 Attend the Chamber Legislative Breakfasts
beginning of session and Luncheon end of
session
 Communicate with them via email and text
regarding major legislation issues or items
 Form a relationship with Legislative
Assistants
Legislator Engagement

5.  Quarterly e-newsletter that includes previous
quarters reporting metrics and time sensitive
items
 Visit every lodging property that collects
lodging tax each Spring and sit down with
every
 E-blast for groups that come to town and
create a Welcome Poster
Lodging Properties & Business
Partners

6. Quarterly Newsletter
 Designed in publisher and
saved as pdf
 Emailed Quarterly to all
Tourism Business Partners
(lodging properties,
stakeholders and
Business advertisers)
 Includes previous quarter
metrics, time sensitive
issues or information
 1st quarter give the yearly
goals and objectives
 Last quarter include
annual report

7. Thank You!
Megan Christianson
Executive Director
Visit Grand Rapids, Inc.
Phone: 218-259-0572
Email: megan@visitgrandrapids.com