New Normal Marketing Strategies
•
0 j'aime•1,828 vues
Many American consumers have internalized the recession experience. Traditional assumptions underpinning consumer, meeting attendee and event professional segmentation are no longer valid. Discover how meeting professionals are adjusting their event planning strategies to the "New Normal" and what you can do to attract emerging post-recession consumer, attendee and event professional segments.
Recommandé
Contenu connexe
Tendances
Tendances (20)
En vedette
En vedette (17)
Similaire à New Normal Marketing Strategies
Similaire à New Normal Marketing Strategies (20)
Plus de Jeff Hurt
Plus de Jeff Hurt (20)
New Normal Marketing Strategies
- 3. 3
- 4. 4
- 5. New Normal Decitica Research
- 7. 20% of population 6 in 10 women Fewer Gen X & Gen Y
- 8. 20% of population 6 in 10 women Fewer Gen X & Gen Y Already considered tightwads Most difficult to market to
- 9. 29% of population 6 in 10 women Primarily Gen X Forced frugality Challenging group to attract
- 10. 29% of population 6 in 10 women Primarily Gen X
- 11. 29% of population 6 in 10 men Over represented by people in 60s
- 12. 29% of population 6 in 10 men Over represented by people in 60s 1/3 HHI > $75K Best group to market to
- 13. 22% of population Slightly more women than men Gen Y Indifferent Attractive target for youth market
- 14. 22% of population Slightly more women than men Gen Y
- 15. What Does This Mean To You? • Steadfast Frugalists • Involuntary Penny Pinchers • Pragmatic Spenders • Apathetic Materialists
- 16. 10 New Normals The impact of the new normal on meeting and event professionals
- 24. • Price Integrity • Rate Transparency • Less Brand loyalty
- 26. • Online footprint • Social media interactions • B There B4 the Sale • Geo-location
- 27. Process to monitor, engage & manage conversations & relationships with existing & prospective customers & influencers across the Internet, social networks & digital channels. ~ Mark Walsh
- 29. Incentive Research Foundation Pulse Survey Report, 8/2010
- 30. • New Competitive Set • Packages
- 31. • RFP Overload • Grids • Selling brass & glass • More small biz
- 34. 34
- 42. Over Incentive Travel Incentive Research Foundation Pulse Survey Report, 8/2010
- 43. SMM
- 44. decisions about
- 49. 49
- 53. • Technology infrastructure • Systems of record vs. systems of engagement • Helping your customers reach their customers beyond four walls of venue
- 55. Conduit For
- 56. To Plan For Mature: 6-10 yrs
- 57. Formal & Informal Novice workers Mature (5-10 yrs) Experienced >10 yrs Directed Self-Directed Helping Others Class Discovery Coaching Course Searching (Google) Mentoring 57 Source: Jay Cross’ Working Smarter
- 58. Formal & Informal Novice workers Mature (5-10 yrs) Experienced >10 yrs Directed Self-Directed Helping Others Class Discovery Coaching Course Searching (Google) Mentoring Lecture Trial-and-error Storytelling Test/Exam Collaborating Giving Feedback 1 Right Answer Asking Nurturing 58 Source: Jay Cross’ Working Smarter
- 59. Formal & Informal Novice workers Mature (5-10 yrs) Experienced >10 yrs Directed Self-Directed Helping Others Class Discovery Coaching Course Searching (Google) Mentoring Lecture Trial-and-error Storytelling Test/Exam Collaborating Giving Feedback 1 Right Answer Asking Nurturing Curriculum Skimming Modeling Listening Observing Reflecting Instructions Conversing Connecting 59 Source: Jay Cross’ Working Smarter
- 61. 61
- 62. 62
- 74. 74
- 75. • Steadfast Frugalists • Involuntary Penny Pinchers • Pragmatic Spenders • Apathetic Materialists
- 76. 76
- 78. To expect a normal recovery cycle, whether it is corporate profits or lending or consumer spending or capital investment, or pick the category—increased meeting attendance, or association growth, or… is just not reasonable. ~ Don Reynolds, Economist 21st Century Forecasting
- 79. Planning Meetings & Events… Not A Piece Of Cake 79
- 80. Adult Ed & Meetings 80
- 82. • midlander1231 • topher76 • Jimw • the|G|™ • SamikRC • Ornellaswouldgo • ~Ilse • kenyee • khalid almasoud • Don Solo • Xotoko • brentbat • Daniel Henríquez • Ian Sane • Steven C Wilson • Leonard John • cláudia gabriela • ☼ Helder Matthews marques vieira • !!sahrizvi!! • London Permaculture • Paloetic • Stefan • cindy47452 • Bob.Fornal • Luxmart • mariotto52 • mrflip • fotomele