Improving Member Loyalty Via Digital Events

•

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Lower costs of conducting digital and hybrid events is making it easier for competitors to reach your market and their wallets. Through group discussion, you will explore three primary digital event types, identify five key decision areas for your organizations digital event strategy, and understand how to make digital events more engaging experiences.

Business Technologie

Extend the reach of
your messages & content

Brainstorm a list of things
we communicate digitally

10

Things we do digitally.
Proposals Gossiping Brainstorming
Job Interviews Sales Training Interviewing
Negotiating Voice mail Mentoring
Road Shows Phone calls Vision sharing
Fundraising Counseling Debating
Client Reviews Training Teaching
Casual Luncheons Networking
Conversations Selling Cold calls
Recruiting Coaching Q&A
Board meetings Talking to peers Status updates
Talking to kids Prospect calls Talking with family
Arguging Customer service

As technology evolves, we find
ourselves communicating

more digitally.

62%
Increased use of
social media & live streaming

2011 Meeting Strategies Convention 2020 DL

63%
Offering PPV
on demand after event

2015 Meeting Strategies Convention 2020

58%
Great focus on
event content capture

2015 Meeting Strategies Convention 2020

55%
Securing sponsors
for live streaming

2015 Meeting Strategies Convention 2020

64% Offer free
wireless access

2015 Convention Service Strategies Convention 2020

83%
F2F participants
Just as likely to check email
as digital event participants
(81%)

20

What drives people to
attend digital events?

22

What drives people to
attend digital events?
Content – 97%
Ease of use – 90%
To participate & ask ?s – 90%

23

What drives people to
attend digital events?
Reduce travel & hassles– 88%
Minimize time away – 87%

24

Why attend F2F event
instead of digital events?

25

Why attend F2F event
instead of digital events?
Network w/ speakers, others: 68%
Meet customers/prospects: 56%
Collaborate: 52%

26

Model #2: Digital Complimentary

3,743 F2F
632 remote
1,427 views

Hybrid

Who else will benefit
from this experience?

32
DL

Hybrid Viewing Parties
Satellite Discussions

33

Do you believe that by doing
right thing $$$ will follow?

36

People will pay for content if it is so unique
they can’t get it anywhere else, so fast they
benefit from getting it before anyone else,
or so related to their tribe that paying for it
brings them closer to other people.
Seth Godin

Digital Strategy Decision #4

Is it about learning or production?

Digitall Strategy Decision #5
Share Risk

Bonus: #6

What screen are
participants viewing?

JH

What screen are
participants viewing?

F2F
Mobile
Laptop
Desktop

Which of these decisions will
increase member loyalty?

45

1. Vertical/Horizontal
2. Campaign/stand alone
3. Free, paid, bundled
4. Learning or Production
5. Share Risk/ Boot Strap 46

1. Exceptional presentations

fused by seamless transitions

What should be relevant?
Purpose
Topics
Messages
Agenda, timing, flow

What should be relevant?
Technology used
Participants’ role
Content

3. Engaging or forgotten.

More interesting than
anything that
might distract

More interesting

Resources
Same old same old doesn’t succeed
Start w/ most interesting
Grab attention early

More interesting

Involve participants
Early & often
Stories, humor, visuals, sound
Make it FUN!

Drag is a four letter word

Do not waste time
Eliminate irrelevant

Drag is a four letter word

Manage the clock
Practice delivery & tools

5. Presenter’s message & delivery
moves audience not whistles

Relevant or ignored.
Engaging or forgotten.

Keep it moving or it’s
abandoned.

Presenting to F2F
audience is difficult.

Presenting to a
remote audience is
difficult squared!

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Insurers' journeys to build a mastery in the IoT usage

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Improving Member Loyalty Via Digital Events

1. Improve Member Loyalty Via Digital Event Strategies

2. 2

3. 3

4. 4

5. JH

7. Engage more customers

8. Extend the reach of your messages & content

9. Cost savings/avoidance

10. Brainstorm a list of things we communicate digitally 10

11. Things we do digitally. Proposals Gossiping Brainstorming Job Interviews Sales Training Interviewing Negotiating Voice mail Mentoring Road Shows Phone calls Vision sharing Fundraising Counseling Debating Client Reviews Training Teaching Casual Luncheons Networking Conversations Selling Cold calls Recruiting Coaching Q&A Board meetings Talking to peers Status updates Talking to kids Prospect calls Talking with family Arguging Customer service

12. As technology evolves, we find ourselves communicating more digitally.

13. Digital Or Virtual Events?

14. 62% Increased use of social media & live streaming 2011 Meeting Strategies Convention 2020 DL

15. 63% Offering PPV on demand after event 2015 Meeting Strategies Convention 2020

16. 58% Great focus on event content capture 2015 Meeting Strategies Convention 2020

17. 55% Securing sponsors for live streaming 2015 Meeting Strategies Convention 2020

18. 64% Offer free wireless access 2015 Convention Service Strategies Convention 2020

19. Virtual Edge/UBM/PCMA 2011 Study 19

20. 83% F2F participants Just as likely to check email as digital event participants (81%) 20

21. 21

22. What drives people to attend digital events? 22

23. What drives people to attend digital events? Content – 97% Ease of use – 90% To participate & ask ?s – 90% 23

24. What drives people to attend digital events? Reduce travel & hassles– 88% Minimize time away – 87% 24

25. Why attend F2F event instead of digital events? 25

26. Why attend F2F event instead of digital events? Network w/ speakers, others: 68% Meet customers/prospects: 56% Collaborate: 52% 26

27. 27

28. Model #1: 100% Digital

29. Model #2: Digital Complimentary 3,743 F2F 632 remote 1,427 views

30.

31.

32. Hybrid Who else will benefit from this experience? 32 DL

33. Hybrid Viewing Parties Satellite Discussions 33

34. 34

35. when we serve our

36. Do you believe that by doing right thing $$$ will follow? 36

37.

38.

39. Digitgal Strategy Decision #3

40. People will pay for content if it is so unique they can’t get it anywhere else, so fast they benefit from getting it before anyone else, or so related to their tribe that paying for it brings them closer to other people. Seth Godin

41. Digital Strategy Decision #4 Is it about learning or production?

42. Digitall Strategy Decision #5 Share Risk

43. Bonus: #6 What screen are participants viewing? JH

44. What screen are participants viewing? F2F Mobile Laptop Desktop

45. Which of these decisions will increase member loyalty? 45

46. 1. Vertical/Horizontal 2. Campaign/stand alone 3. Free, paid, bundled 4. Learning or Production 5. Share Risk/ Boot Strap 46

47. 47 DL

48. 48

49. remote attendee expectations JH

50. 1. Exceptional presentations fused by seamless transitions

51. 2. Relevant or ignored.

52. What should be relevant? Purpose Topics Messages Agenda, timing, flow