1. Using Technology To Build
Your Association’s

2. Managing Associations

3. Association Leaders

5. 5

6. 6

7. 7

8. 8

13. 13

14. 14

15. 15

16. 16

17. 17

18. 18

19. Define engagement
19

20. Your Turn
How do you define
engagement?
20

21. 21

22. 22

23. 23

24. 3 Levels Of Engagement
Conversation, collaboration, collective action
24

25. How can we help customers get from
the first level to last?
Conversation, collaboration, collective action
25

26. 26

27. Your Turn
What does the Internet mean
to you?
27

28. mean to you?
28

29. 29

30. Hundreds of thousands of people it means
Email
Chat
Games
Social Connections
Texting
30

31. 31

32. 32

33. 33

34. 34

45. Spent on Facebook

48. Sociologists
call this

49. A Participatory Culture Has
49

50. A Participatory Culture Has
• Low barriers to expression & civic
engagement
50

51. A Participatory Culture Has
• Low barriers to expression & civic
engagement
• Support for creating & sharing content
51

52. A Participatory Culture Has
• Low barriers to expression & civic
engagement
• Support for creating & sharing content
• Informal mentorship where veterans pass on
knowledge & experiences to novices
Henry Jenkins, MIT
52

53. The Participatory Class
The concept of networked individualism
reconfigures users’ access to
information, people and other
resources
53

54. The Participatory Class
allows them to move across,
undermine and go beyond the
boundaries of existing institutions
54

55. The Participatory Class
to seek and enforce new levels of
institutional and personal
transparency
William Dutton, Oxford Internet Institute
55

56. From command & control
to collaboration and co-creation
From command and control to collaboration and
co-creation
From broadcast production to peer production
From mass production to customized
segmentation
From closed improvements to open innovation

57. From broadcast production
to peer production

58. From mass production
to customized segmentation

59. From closed improvements
to open innovation

60. Your Turn
What does this new
participatory culture mean
to your organization?
60

63. 82%

65. Systems of
Record

66. Systems of
Engagement

67. Be Conversational
Online

68. Listen
Learn
Engage
Online

69. Extend relationships
Online
Touch tactfully
Touch often

70. Employ pull methods

71. Participatory Culture
has changed the
Member-scape

72. Disruption: Evolving Models Of
Engagement And Support
April 2011 Monitor Institute

73. Benefits traditional membership
not adequate to engage
Millennials

74. Value proposition is not clear
Value proposition
not clear

75. Quid Pro Quo not of value

76. Sporadic
Participation with traditional
orgs event or activity based

77. Millennials
want to influence & act on
their own or with friends

78. Your Turn
How will your organization
attract Millennials and
younger generations?
78

79. Traditional Associations
adopt push economy
Push
• Hierarchical
• From center out to others
• Traditional
79

80. Traditional Associations
adopt push economy
Push
• Hierarchical
• From center out to others
• Traditional
• Program
• Mandated
• Formal
• Traditional
80

81. Today Shift To Pull Economy
Push Pull
• Hierarchical • Networked
• From center out • Decentralized
• Traditional • Innovative
• Program • Platform
• Mandated • Self-Service
• Formal • Informal
81

82. Push Economies
Push Economies
Anticipate members needs
82

83. Push Economies
Push Economies
Anticipate members needs
Silos create standardized products
programs and services
83

84. Push Economies
Push Economies
Anticipate members needs
Silos create standardized products
programs and services
Broadcast methods
84

85. Push Economies
Push Economies
Mass consumption
85

86. Push Economies
Push Economies
Mass consumption
Resources to mass production
86

87. Push Economies
Push Economies
Mass consumption
Resources to mass production
One size fits all
87

88. Push Economies
Push Economies
Most successful when members
don‘t know what they want
88

89. Push Economies
Push Economies
Huge overhead costs in admin
for growth
89

90. Push Economies
Push Economies
Difficulty with innovation and
growth
90

91. Pull Economies Pull Economies
Decentralized networks
Decentralized networks
Customized products
Segmented audiences
Focus on Demand-Driven Needs
Agile
Flexible
Respond fast
Win loyal members through speed & quality
Best practices openly & freely shared
Maximizes enthusaism of members
91

92. Pull Economies Pull Economies
Decentralized networks
Decentralized networks
Customized products
Segmented audiences
Customized products, services
Focus on Demand-Driven Needs
Agile
Flexible
Respond fast
Win loyal members through speed & quality
Best practices openly & freely shared
Maximizes enthusaism of members
92

93. Pull Economies Pull Economies
Decentralized networks
Decentralized networks
Customized products
Segmented audiences
Customized products, services
Focus on Demand-Driven Needs
Segmented audiences
Agile
Flexible
Respond fast
Win loyal members through speed & quality
Best practices openly & freely shared
Maximizes enthusaism of members
93

94. Pull Economies Pull Economies
Decentralized networks
Focus on demand-driven needs
Customized products
Segmented audiences
Focus on Demand-Driven Needs
Agile
Flexible
Respond fast
Win loyal members through speed & quality
Best practices openly & freely shared
Maximizes enthusaism of members
94

95. Pull Economies Pull Economies
Decentralized networks
Focus on demand-driven needs
Customized products
Segmented audiences
Agile, flexile, respond fast
Focus on Demand-Driven Needs
Agile
Flexible
Respond fast
Win loyal members through speed & quality
Best practices openly & freely shared
Maximizes enthusaism of members
95

96. Pull Economies Pull Economies
Decentralized networks
Focus on demand-driven needs
Customized products
Segmented audiences
Agile, flexile, respond fast
Focus on Demand-Driven Needs
Win loyal members through
Agile
Flexible speed and quality
Respond fast
Win loyal members through speed & quality
Best practices openly & freely shared
Maximizes enthusaism of members
96

97. Pull Economies Pull Economies
Decentralized networks
Best practices are openly
Customized products
Segmented audiences freely shared
and
Focus on Demand-Driven Needs
Maximizes enthusiasm of
Agile
Flexible members
Respond fast
Win loyal members through speed & quality
Best practices openly & freely shared
Maximizes enthusaism of members
97

98. Pull Economies
Built on
Knowledge Sharing
Collaborative Efforts
Trust
98

99. Pull Economies
Built on
Tacit Knowledge
Intangible value is steered
towards common sharing
99

100. Your Turn
How can your organization
transition to Pull
Economies?
100

101. Page Tips
Tools To Build Participatory
Culture
Viral Videos

102. Animoto.com

104. Page Tips
Tools To Build Participatory
Culture
Collaboration

105. Collaboration

106. WordPress.org - Fee

109. 109

111. Page Tips
Tools To Build Participatory
Culture
Crowdsourcing

112. Attendee Interaction

113. Page Tips
Tools To Build Participatory
Culture
Content
Marketing

114. 114

115. Content Marketing Institute

116. Page Tips
Tools To Build Participatory
Culture
Conference &
Event
Engagement

117. 117

118. Joinspeaker.com

119. 119

121. Page Tips
Tools To Build Participatory
Culture
Skype in presenters
Hybrid events

122. Professional Production Company
or
DIY
Hybrid Events

123. Post PowerPoint

124. Content Distribution

125. Social CRM
Page Tips
Indentifying
Influencers

126. Social CRM
Page Tips

127. 127

128. 128

129. 129

131. • I am marlon • Fras1977
• Will Montague • RickyDavid
• iammikeb • RickyDavid
• ~jjjohn~ • s myers
• I am marlon • mkorchia
• R. Duran • togni.franco
• Fenix_21 • Curtis Gregory Perry
• McBeth • EJP Photo
• Johnny Jupiter • huffmans
• AndrewKW • erroltookaphoto
• abbilder • Josh Liba
• Ms Kels • artie*
• Kraftwerk • Melanctha

132. jhurt@velvetchainsaw.com
velvetchainsaw.com
@JeffHurt