Two forces that keep me up at night: Content Marketing and Communities. Today's thought leaders are competing directly with association's to gain new customers and keep existing ones. They are using content marketing and communities, two services most associations provide. How can organizations compete? Who's going to win?

2. Thinking About 2 Growing Forces

3. Content Marketing

4. 4

6. Increasing Visibility

7. Who’s Doing It?

8. Lead Generation & Nurturing
Shift From Push To Pull
8

9. Communities of
Action or Practice
9

10. Content Marketing & Community
Collide

12. Threat or Opportunity?

14. More Nimble

16. Free of Bias
16

17. Accessible and Shared

18. Consider

19. Suppliers

20. Self-Formed Communities
Event Planning LinkedIn
#AssnChat

21. Publishers

22. Hosted Buyer

23. What about
your industry?

24. 5 Competitive Re-Actions

27. 27

28. 28

29. 29

30. Who wins
the race?

31. Those that:
Put mission before profit

34. Attract & Engage Most
Influencers = Win

35. People will pay for content if it is so unique
they can’t get it anywhere else, so fast they
benefit from getting it before anyone else,
or so related to their tribe that paying for it
brings them closer to other people.
Seth Godin

37. Dave Lutz
@velchain
dlutz@velvetchainsaw.com
velvetchainsaw.com