Overview of the Walk For Good Corporate Walking challenge. Mambo Health Gaming, is a new venture promoting healthy living through social gaming. Our product, MamboWalk, is an online team walking challenge that provides the incentive to start and stick with a daily walking program. This September we are organizing a corporate walkathon called Walk for Good in which teams compete in a virtual walk across Asia following the famous Silk Road using the MamboWalk technology. Participants track and record their daily step count over a two month period, earning points for prizes and getting fit along the way. As an added incentive to keep people engaged, we’re raising money for The Bob Woodruff Foundation (www.remind.org), a national nonprofit that helps ensure our nation’s injured service members, veterans and their families return to a homefront ready to support them. Bob and his wife Lee were classmates of mine at Colgate University. My goal is to bring the business community together in a fun and competitive event to get healthy and raise funds for a worthy cause, while highlighting the benefits of the MamboWalk program for improving participant engagement.

1. Presented by:
Jeffrey R. Cameron
Founder and CEO
Mambo Health Gaming

2. What is Walk for Good?
Walk For Good is a an online walkathon designed to
bring people together for health and charity.
Members support charitable efforts, compete in a fun
and meaningful way and get healthy with easy to
moderate physical activity.
COMMUNITY HEALTH CHARITY

3. This Year’s Event: The Silk Road
• An online walkathon that lasts for 60 Days
• Teams of 5 will journey along a virtual map of
the historic Silk Road
• Members log their daily steps, raise money,
network with other walkers, and earn points
• There are 10 waypoints along the route that
serve as special milestones
• The goal is to have members walk 10,000
steps per day (5 miles) and raise lots of money

4. The Platform: MamboWalk
Walk for Good is powered by MamboWalk, a website
that is focused on improving health through the use of
social networking, gaming and fund raising.

5. The Basics
• Official registration opens on July 1st, 2012
• The walk starts on September 3rd, 2012
• Registration is online (with a purchase code)
• The initial registrant becomes the Team Captain and can
add 4 more team members
• Prior to the start of walk, registered members can ‗train‘
online with a practice route
• Once the walk starts, teams are awarded points for logging
steps, raising funds and actively participating
• Based on points, team progress is charted along a virtual
map of the Silk Road
• At the end of the walk, the team with the most points will
receive top honors and bragging rights!

6. What Do Members Get?
• Health and wellness
• An opportunity to build relationships, learn and raise
money for charity
• A welcome package (with select sponsor branding)
containing a pedometer, t-shirt, water bottle, etc.
• Prizes provided by select Sponsors
• Email reminders with status information, health and
wellness tips, and select Sponsor ads
• Invitation to a ‗Finish Line‘ party in Boston

7. Members are Motivated By:
• The ease of starting and continuing
a walking routine
• Competition and gaming
• Each other – encouragement/accountability
• Awareness and education
• Helping a cause
• Being able to button their pants

8. Why Walking Matters
Starting a walking program of just 30 minutes per day
can do more to benefit a person‘s quality of life than any
other single action [ watch the video ]
Walking helps people with:
Diabetes Alzheimer’s Anxiety
Depression Fatigue High blood pressure
Heart disease Knee arthritis Weight loss

9. Charity Partner
The vision of the Bob Woodruff Foundation is to provide
resources and support to injured service members, veterans
and their families -- building a movement to empower
communities nationwide to take action to successfully
reintegrate our nation‘s injured heroes—especially those who
have sustained the Hidden Injuries of War—back into their
communities so they may thrive physically, psychologically,
socially and economically.

10. Charity Partner
WalkBoston is a non-profit membership organization dedicated
to improving walking conditions in cities and towns across
Massachusetts. Founded in 1990, their goal is to make
walking and pedestrian needs a basic part of the
transportation discussion.
Their mission is to create and preserve safe walking
environments that build vital communities. They promote
walking for transportation, health and recreation through
education and advocacy.

11. EVERYONE WINS
Event Sponsors
• Enable a new, low cost vehicle for
charitable fundraising
• Association with a worthwhile cause
• Promote positive, healthy behavior
• Reach an audience of business leaders

12. EVERYONE WINS
Team Sponsors/Employers
• Promote team building
• Help employees improve health, morale
and productivity
• Encourage community involvement
• Help to broaden business network

13. EVERYONE WINS
Charities
• Low cost fundraising vehicle
• Reach a new audience
• Create awareness and more opportunities
to deliver message
• Foster deeper relationships with supporters

14. EVERYONE WINS
Participants
• Raise money for an important cause
• Build healthy habits for the long haul
• Get and provide support from Teammates
• Network with the broader business
community

15. The Silk Road: 2012 Event Timeline
Registration Registration Walk Walk Gala
OPENS CLOSES STARTS ENDS PARTY
50 days 14 days 60 days ? days
July August September November November
1st 20th 3rd 2nd TBD

16. Invitation for Sponsorship
• The Walk for Good is an innovative wellness program
designed to enhance participant engagement
• We take an event-driven approach to foster excitement
and high levels of interest
• We provide multiple opportunities to interact with
participants
• Daily step log-in
• Email status updates and reminders
• Donors/ ―spectator‖ involvement
• Integration with social media
• Live event
• We‘re targeting the professional business community
and their contacts

17. Team Sponsorship
• Each team will have a sponsor that covers the cost of
Team Registration
• Team sponsors will be listed or the team sponsor page
and as well as the individual team‘s page and on all
status updates and leaderboards
• Team sponsorship allows participation of:
• Employees
• Associates
• Customers
• Friends and family
• Committed fundraisers
• Team Sponsorship is $500 (5 person teams)

18. Next Steps
• Set a meeting/call to discuss your needs and
customize a sponsorship level that works for you.
• Please call with any questions
Jeffrey Cameron
617-892-5620
cameron@mambohg.com

19. Presented by:
Jeffrey R. Cameron
Founder and CEO
Mambo Health Gaming
email: Cameron@mambohg.com
phone: 617-892-5620
website: www.walkforgood.org