A survey of 1,000 U.S. adults about impressions of the 8 quarterbacks and head coaches in the two championship games.

1. What is your impression of each of the following NFL players and coaches?
41
30
28
25
25
23
37
23
52
64
64
68
69
71
37
59
7
6
8
7
7
6
26
18
0% 25% 50% 75% 100%
Drew Brees
Patrick Mahomes
Sean Payton
Andy Reid
Jared Goff
Sean McVay
Tom Brady
Bill Belichick
Positive Neutral Negative
Sample Size: 1,000 (All Respondents)

2. What is your impression of … Tom Brady?
Region
Tom Brady Northeast Midwest South West
(%) (%) (%) (%)
Positive ⇑ 46 ⇓ 31 39 43
Neutral 30 ⇑ 44 34 34
Negative 24 26 27 24
Base n=181 n=231 n=360 n=228
Sample Size: 1,000 (All Respondents)

3. What is your impression of … Tom Brady?
Nested Gender and Age
Tom Brady Male
18-24
Male
25-34
Male
35-44
Male
45-54
Male
55-64
Male
65+
Female
18-24
Female
25-34
Female
35-44
Female
45-54
Female
55-64
Female
65+
(%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%)
Positive 49 37 ⇑ 62 40 42 46 39 30 31 ⇓ 27 31 36
Neutral 26 29 27 ⇓ 23 35 34 39 ⇑ 48 36 44 47 40
Negative 25 ⇑ 34 ⇓ 10 ⇑ 37 23 20 22 22 33 29 22 24
Base n=61 n=97 n=106 n=98 n=66 n=82 n=59 n=93 n=103 n=93 n=64 n=78
Sample Size: 1,000 (All Respondents)
Which of the following groups describes your annual household income?
Tom Brady Below
$25,000
$25,000 -
$34,999
$35,000 -
$49,999
$50,000 -
$74,999
$75,000 -
$99,999
$100,000 -
$149,999
$150,000 -
$199,999
$200,000+
(%) (%) (%) (%) (%) (%) (%) (%)
Positive ⇓ 31 40 43 35 38 ⇑ 54 ⇑ 58 38
Neutral 40 43 39 32 30 29 21 43
Negative 29 ⇓ 17 ⇓ 18 ⇑ 33 ⇑ 33 ⇓ 17 21 19
Base n=242 n=110 n=145 n=182 n=141 n=126 n=33 n=21

4. What one word comes to mind when you think of Tom Brady, the quarterback for the New
England Patriots?

5. What one word comes to mind when you think of Tom Brady, the quarterback for the New
England Patriots?
Word # Respondents Example Quote
Cheater 107 "Cheater."
Good 61 "Good."
Goat 39 "Goat."
Great 37 "Greatest."
Nothing 36 "Nothing. Im a packers fan."
Talent 32 "Talented."
Winner 27 "Winner."
Football 27 "Football."
Arrogant 22 "Arrogant."
Old 21 "Old."

6. Do you watch National Football League games?
60%
40%
Yes No
Sample Size: 1,000 (All Respondents)

7. Which NFL team do you typically root for? - Top 10
10%
8%
6%
6%
5%
5%
5%
4%
4%
3%
0% 25% 50% 75% 100%
Dallas Cowboys
New England Patriots
Pittsburgh Steelers
Chicago Bears
New York Giants
Philadelphia Eagles
Seattle Seahawks
Atlanta Falcons
San Francisco 49ers
Cleveland Browns
Sample Size: 620 (62% of Respondents)

8. Which NFL team do you typically root for?
Option Rank Response %
Dallas Cowboys 1 10%
New England Patriots 2 8%
Pittsburgh Steelers 3 6%
Chicago Bears 4 6%
New York Giants 5 5%
Philadelphia Eagles 6 5%
Seattle Seahawks 7 5%
Atlanta Falcons 8 4%
San Francisco 49ers 9 4%
Cleveland Browns 10 3%
Arizona Cardinals 11 3%
None 12 3%
Carolina Panthers 13 3%
New Orleans Saints 14 3%
Detroit Lions 15 3%
Los Angeles Rams 16 3%
Denver Broncos 17 3%
Sample Size: 620 (62% of Respondents)
Option Rank Response %
Green Bay Packers 18 2%
Miami Dolphins 19 2%
Kansas City Chiefs 20 2%
Buffalo Bills 21 2%
Minnesota Vikings 22 2%
Baltimore Ravens 23 2%
Tennessee Titans 24 2%
Washington Redskins 25 2%
Houston Texans 26 2%
Tampa Bay Buccaneers 27 2%
New York Jets 27 2%
Oakland Raiders 29 1%
Indianapolis Colts 30 1%
Cincinnati Bengals 31 1%
Los Angeles Chargers 32 <1%
Jacksonville Jaguars 33 <1%

9. Who are you rooting for to win Super Bowl LIII?
38%
37%
26%
0% 25% 50% 75% 100%
Los Angeles Rams
Neither
New England Patriots
Sample Size: 1,000 (All Respondents)

10. Methodology
This online survey had 1,000 respondents. It was fielded from January 30 to January
31, 2019.
The results presented in this report were weighted by the following variables:
• What is your gender?
• Which of the following groups describes your current age?
• Are you of Hispanic, Spanish or Latino descent?
• Which of the following best describes your ethnicity?
• What is the highest degree or level of school you have completed?
• Region

11. Crosstab Methodology
Crosstab Table Notes:
• If the difference is higher at a statistically significant level, the cell is marked with
the up - arrow symbol ⇑. If it is lower, the down-arrow symbol ⇓ is used.
• Columns with fewer than 30 responses (i.e. degrees of freedom) are ignored for
statistical significance comparisons.
• Crosstabs with no significant difference greater than 10 percentage points are not
presented.
• To fit onto a single slide, some crosstabs have had columns without differences
omitted. See the spreadsheet for the full crosstabs.
• Crosstabs show only unweighted results.
• See the accompanying spreadsheet for all tables.

12. Researchscape International
Researchscape International is a market-research consultancy
specializing in custom surveys. For questions about this or other
research, please contact us at +1-888-983-1675 x1 or visit our
website, http://www.researchscape.com/.