Six out of ten Americans are taking vacation this summer, with plans driven by economics and marital status. Seven out of ten (71%) married adults will vacation, compared to just half of divorced adults (49%). While only 46% of those making under $25,000 a year in household income will vacation this summer, 81% of those making $100,000 to $149,999 will, and 91% of those making $150,000 to $199,999 will.

1. Will you vacation this summer?
63%
37%
Yes No
Sample Size: 866 (87% of Respondents)

2. Will you vacation this summer?
Which of the following best describes your marital status?
Married Single, never
married
Living with a
partner
Divorced Widowed Separated
(%) (%) (%) (%) (%) (%)
Yes ⇑ 71 63 64 ⇓ 49 48 64
No ⇓ 29 37 36 ⇑ 51 52 36
Base n=413 n=276 n=66 n=69 n=31 n=11
Sample Size: 866 (87% of Respondents)

3. Will you vacation this summer?
Which of the following groups describes your annual household income?
Below
$25,000
$25,000 -
$34,999
$35,000 -
$49,999
$50,000 -
$74,999
$75,000 -
$99,999
$100,000 -
$149,999
$150,000 -
$199,999
(%) (%) (%) (%) (%) (%) (%)
Yes ⇓ 46 ⇓ 55 60 70 70 ⇑ 81 ⇑ 91
No ⇑ 54 ⇑ 45 40 30 30 ⇓ 19 ⇓ 9
Base n=165 n=91 n=121 n=183 n=140 n=107 n=33
Sample Size: 866 (87% of Respondents)

4. What months are you planning to vacation this summer?
54%
42%
24%
20%
0% 25% 50% 75% 100%
July
August
June
September
Sample Size: 564 (56% of Respondents)
Note: Respondents could select multiple options

5. What months are you planning to vacation this summer?
Which of the following groups describes your current age?
18-24 25-34 35-44 45-54 55-64 65+
(%) (%) (%) (%) (%) (%)
June 28 27 24 25 22 19
July ⇑ 73 59 56 52 ⇓ 37 47
August 35 42 45 41 46 ⇑ 56
September ⇓ 11 15 16 21 ⇑ 32 ⇑ 31
Base n=75 n=120 n=130 n=108 n=63 n=68
Sample Size: 564 (56% of Respondents)

6. How many days in total do you plan to take on your vacation this summer?
19%
49%
23%
7%
1%
1%
1%
0%
0% 25% 50% 75% 100%
1 - 4
5 - 9
10 - 19
20 - 29
30 - 39
40 - 49
50 - 99
100 or more
Sample Size: 564 (56% of Respondents)

7. How much influence did your child/children have in selecting your vacation
destination(s)?
13%
18%
30%
25%
14%
0% 25% 50% 75% 100%
No influence
Slight influence
Moderate influence
Substantial influence
Complete influence
Sample Size: 225 (22% of Respondents)

8. Approximately how much will you be spending on your summer vacation this year?
1%
12%
16%
26%
26%
19%
0% 25% 50% 75% 100%
$0
$1 - $300
$301 - $500
$501 - $1,200
$1,201 - $3,000
$3,001 or more
Sample Size: 564 (56% of Respondents)

9. How much will you be spending on your summer vacation this year compared to last
year?
62%
24%
9%
5%
0% 25% 50% 75% 100%
About the same
More
Less
Didn't vacation last summer
Sample Size: 564 (56% of Respondents)

10. How much will you be spending on your summer vacation this year compared to last
year?
Will you be vacationing with any children in your household (17 or
younger)?
Yes No Not sure
(%) (%) (%)
More ⇑ 37 ⇓ 18 8
About the same ⇓ 56 64 83
Less ⇓ 5 ⇑ 11 8
Didn't vacation last summer ⇓ 2 ⇑ 7 0
Base n=225 n=327 n=12
Sample Size: 564 (56% of Respondents)

11. Where will you be vacationing?
60%
40%
14%
0% 25% 50% 75% 100%
In another state
Within home state
Outside the United States
Sample Size: 564 (56% of Respondents)
Note: Respondents could select multiple options

12. Where will you be vacationing?
Are you of Hispanic, Spanish or Latino descent?
Yes No
(%) (%)
Within home state 48 40
In another state ⇓ 44 ⇑ 62
Outside the United States ⇑ 26 ⇓ 13
Base n=66 n=498
Sample Size: 564 (56% of Respondents)

13. Why will you be vacationing in [[Q9:TEXT]]?

14. Why will you be vacationing in [[Q9:TEXT]]?
Word Frequency Example Quote
Go 32 "I'm vacationing with some friends of mine, and we all decided to hit L.A., go
to the beach, some six flags, Disneyland, more fun things."
Family 32 "We've gone since 1998, we go to the same spot, family loves it, we see the
same friends annually."
Beach 30 "Because my family loves the sand and the waves and to go to the beach and
stay for a few days."
Friends 30 "Because I still do not visit this state and I would like to go and meet him,
besides I have some friends over there."
See 20 "To see friends and relatives, and enjoy off season deals on a luxury resort
stay."
Visit 19 "Because I almost ever year visit Las Vegas at least once but usually more."
Like 17 "I will be vacationing in South Carolina because I like how they have beautiful
beaches, nice restaurants and relevant attractions."
Love 17 "I love the mountains and lakes and scenery as well as camping out and
hiking in beautiful terrain."
There 14 "We have a house there and since my dad passed away this past September.
We are going to try and enjoy our time up there where we would have spent
it with him."
Weather 13 "The weather is excellent there and the beaches are clean and beautiful."

15. Alabama - Why will you be vacationing in [[Q9:TEXT]]?
Top Quotes for: Alabama
"That is where my son, his wife and my grandchildren lives."

16. Alaska - Why will you be vacationing in [[Q9:TEXT]]?
Top Quotes for: Alaska
"Like it."
"Family lives there."
"I like it."

17. Arizona - Why will you be vacationing in [[Q9:TEXT]]?
Top Quotes for: Arizona
"To see grand canyan."
"Family meet."
"Going to participate in a volunteer restoration project."
"Visiting family."
"To see friends and relatives, and enjoy off season deals on a luxury resort stay."

18. Arkansas - Why will you be vacationing in [[Q9:TEXT]]?
Top Quotes for: Arkansas
"I love the mountains there."
"Family reunion."
"The beauty of the land."

19. California - Why will you be vacationing in [[Q9:TEXT]]?
Top Quotes for: California
"I'm vacationing with some friends of mine, and we all decided to hit L.A., go to the beach, some six flags, Disneyland, more fun
things."
"Its hot and feels like summer and there are celebrities there."
"Convenience and some special sites we visit several times a year."
"It is warm, beautiful and has fun things to do and see."

20. Colorado - Why will you be vacationing in [[Q9:TEXT]]?
Top Quotes for: Colorado
"Because thats where I want to go."
"It is where my adult children live."
"Because that is where we are going."
"They have a lake cabin sort of thing I would really like to go too."

21. Delaware - Why will you be vacationing in [[Q9:TEXT]]?
Top Quotes for: Delaware
"Better then where I live."
"My boyfriend lives there so we will be spending a couple of days at the beach to relax."

22. District of Columbia - Why will you be vacationing in [[Q9:TEXT]]?
Top Quotes for: District of Columbia
"Relative retirement."
"Have family there."
"Family lives there."

23. Florida - Why will you be vacationing in [[Q9:TEXT]]?
Top Quotes for: Florida
"Because my family loves the sand and the waves and to go to the beach and stay for a few days."
"There is a number if different family attractions and numerous entertainment venues."
"Because I have relatives living in Miami and also would be a good way to relax."
"The weather is excellent there and the beaches are clean and beautiful."
"Because I like the theme parks and amusement parks like Disney and Universal Studios."

24. Georgia - Why will you be vacationing in [[Q9:TEXT]]?
Top Quotes for: Georgia
"We want to go to Savannah."
"To fish the savvannah river."
"Because I still do not visit this state and I would like to go and meet him, besides I have some friends over there."
"Beach and museums."
"Never been before and it looks beautiful."

25. Hawaii - Why will you be vacationing in [[Q9:TEXT]]?
Top Quotes for: Hawaii
"I want a beach vacation on an island."
"I like the weather."
"I want to visit and fun."
"Because we want to enjoy our Time with nature and view Hawaii more."
"My dad moved to maui then past away to honor father."

26. Idaho - Why will you be vacationing in [[Q9:TEXT]]?
Top Quotes for: Idaho
"Visit family."

27. Illinois - Why will you be vacationing in [[Q9:TEXT]]?
Top Quotes for: Illinois
"Going to visit my son and his family."
"To see my mom."
"For a wedding and visiting other family."

28. Indiana - Why will you be vacationing in [[Q9:TEXT]]?
Top Quotes for: Indiana
"Visit relatives."

29. Iowa - Why will you be vacationing in [[Q9:TEXT]]?
Top Quotes for: Iowa
"I have family there, and I want to visit them."
"Where I live."

30. Kansas - Why will you be vacationing in [[Q9:TEXT]]?
Top Quotes for: Kansas
"Family, lego land."

31. Louisiana - Why will you be vacationing in [[Q9:TEXT]]?
Top Quotes for: Louisiana
"We want to go to Grand Isle."
"It is a nice place, and I have famiy there."
"Foods like the sound."
"Want to go to new orleans."

32. Maine - Why will you be vacationing in [[Q9:TEXT]]?
Top Quotes for: Maine
"We've gone since 1998, we go to the same spot, family loves it, we see the same friends annually."
"I like it."
"Love it there."
"It's a beautiful place to visit and stay."
"Been there several times and I enjoy the area."

33. Maryland - Why will you be vacationing in [[Q9:TEXT]]?
Top Quotes for: Maryland
"We are going to the beach."
"Ocean city - good food, enjoy the ocean, visit family nearby."
"We have families there and we really want to take yhe kids to DC."
"We go there almost every year and tend to have a great time at the beach."
"Ocean City."

34. Massachusetts - Why will you be vacationing in [[Q9:TEXT]]?
Top Quotes for: Massachusetts
"Visit family and friends."
"Because, i like to."
"We love going to Martha's Vineyard."
"Our kids live there."
"All our friends are there."

35. Michigan - Why will you be vacationing in [[Q9:TEXT]]?
Top Quotes for: Michigan
"Music Festivals. Visiting family."
"Visiting family, holidays/birthdays."
"Alganac michigan state park."
"Close yet far enough away."

36. Minnesota - Why will you be vacationing in [[Q9:TEXT]]?
Top Quotes for: Minnesota
"Family and outdoors."
"Family Reunion."
"Love the bike trails and the lakes."

37. Mississippi - Why will you be vacationing in [[Q9:TEXT]]?
Top Quotes for: Mississippi
"Ghost hunt at vickburg."
"To visit some friends and see a university."
"Like it."

38. Missouri - Why will you be vacationing in [[Q9:TEXT]]?
Top Quotes for: Missouri
"Will be at lake house."
"Close to home/ family nearby."
"I've always wanted to go to Branson."

39. Montana - Why will you be vacationing in [[Q9:TEXT]]?
Top Quotes for: Montana
"It is the closest to where I live, and most economical."
"Visiting an aunt at her summer home."
"I love the mountains and lakes and scenery as well as camping out and hiking in beautiful terrain."

40. Nevada - Why will you be vacationing in [[Q9:TEXT]]?
Top Quotes for: Nevada
"I like to be in Las Vegas because of the casinos."
"Because I almost ever year visit Las Vegas at least once but usually more."
"I never been there before and I want to go site seeing."
"Take time to see old friends and do a little sightseeing.."
"I have vacationed there before and enjoy."

41. New Hampshire - Why will you be vacationing in [[Q9:TEXT]]?
Top Quotes for: New Hampshire
"Family lives there."
"Love it here so beautiful and scenic and love the beaches and hiking trails."
"Relaxing."
"A girls weekend away."

42. New Jersey - Why will you be vacationing in [[Q9:TEXT]]?
Top Quotes for: New Jersey
"To vist friends."
"I like the shore."
"The beaches."
"Beach trip."
"To got to the shore and casinos."

43. New York - Why will you be vacationing in [[Q9:TEXT]]?
Top Quotes for: New York
"For a friend's wedding."
"Have never been as it's been on the bucket list."
"Because of time square anf the shopping deals offered and available."
"Cause its what I want to do."
"New york a gorgeous ramada hotel or hyatt hotel radisson can actually make my day."

44. North Carolina - Why will you be vacationing in [[Q9:TEXT]]?
Top Quotes for: North Carolina
"I like the area."
"To go back to a place we've been before that we liked a lot."
"A mission trip with my church."
"We like to visit the Outer Banks each year."
"To visit others and plan a trip to Savannah GA as well."

45. North Dakota - Why will you be vacationing in [[Q9:TEXT]]?
Top Quotes for: North Dakota
"Cool and pretty."

46. Ohio - Why will you be vacationing in [[Q9:TEXT]]?
Top Quotes for: Ohio
"Kings island."
"To visit family."
"Visit family and friends."
"Cedar poibt."
"We have a family home there."

47. Oklahoma - Why will you be vacationing in [[Q9:TEXT]]?
Top Quotes for: Oklahoma
"To track my ancesteries."

48. Oregon - Why will you be vacationing in [[Q9:TEXT]]?
Top Quotes for: Oregon
"Enjoy the beautiful view of the ocean air fresh."
"Yearly beach vacation."

49. Pennsylvania - Why will you be vacationing in [[Q9:TEXT]]?
Top Quotes for: Pennsylvania
"Visiting friends."
"See a musical performer at a private home."
"Rocking horse."

50. South Carolina - Why will you be vacationing in [[Q9:TEXT]]?
Top Quotes for: South Carolina
"I will be vacationing in South Carolina because I like how they have beautiful beaches, nice restaurants and relevant attractions."
"Parents live there and we go to the beach."
"It is where the family's second home/ beach house is."
"They have great beach weather and the people there are really nice."
"I want to go somewhere warmer and be on a beach."

51. South Dakota - Why will you be vacationing in [[Q9:TEXT]]?
Top Quotes for: South Dakota
"Going to a car rally."

52. Tennessee - Why will you be vacationing in [[Q9:TEXT]]?
Top Quotes for: Tennessee
"Going to the smoky mountains."
"I will be visiting family and friends."
"Gatlinburg offers many fun activities for families."
"I like taking vacations close to home."
"Because its a lovely place filled with good music."

53. Texas - Why will you be vacationing in [[Q9:TEXT]]?
Top Quotes for: Texas
"Great place to visit."
"I like it there."
"Possible relocation."
"In-laws, friends are there."
"Visiting family and friends."

54. Utah - Why will you be vacationing in [[Q9:TEXT]]?
Top Quotes for: Utah
"I am familiar with it."
"I like it so much."
"Grandpa's 75th birthday."
"Vistiting my sister and my 2 nephews who I have not met yet. My parents will also be flying in. I have not scene then since I
moved out over a year ago."
"National parks."

55. Vermont - Why will you be vacationing in [[Q9:TEXT]]?
Top Quotes for: Vermont
"Its where I am originally from."
"It is close by and has attractions we want to see."

56. Virginia - Why will you be vacationing in [[Q9:TEXT]]?
Top Quotes for: Virginia
"To attend a local convention in Chantilly as well as visit Washington DC."
"The beach."
"To see historical sites."

57. Washington - Why will you be vacationing in [[Q9:TEXT]]?
Top Quotes for: Washington
"For a cool weather."
"Baseball road trip."
"Don't need to fly."
"Vsiting family."

58. Wisconsin - Why will you be vacationing in [[Q9:TEXT]]?
Top Quotes for: Wisconsin
"It's cheap and it's close."
"Visiting family."
"We love the area. we've been going there for a long long time. Lots to do. close to home."
"Visiting family and friends."
"We have a house there and since my dad passed away this past September. We are going to try and enjoy our time up there
where we would have spent it with him."

59. Methodology
This online survey had 1,000 respondents. It was fielded from June 10 to June 11, 2019.
The results presented in this report were weighted by the following variables:
• What is your gender?
• Which of the following groups describes your current age?
• Are you of Hispanic, Spanish or Latino descent?
• Which of the following best describes your ethnicity?
• What is the highest degree or level of school you have completed?
• Region

60. Crosstab Methodology
Crosstab Table Notes:
• Only crosstab tables with significant differences of at least 10 percentage points are
included here.
• If the difference is higher at a statistically significant level, the cell is marked with
the up - arrow symbol ⇑. If it is lower, the down-arrow symbol ⇓ is used.
• Columns with fewer than 30 responses (i.e. degrees of freedom) are ignored for
statistical significance comparisons.
• Crosstabs with no significant difference greater than 10 percentage points are not
presented.
• To fit onto a single slide, some crosstabs have had columns without differences
omitted. See the spreadsheet for the full crosstabs.
• Crosstabs show only unweighted results.
• See the accompanying spreadsheet for all tables.

61. Researchscape International
Researchscape International is a market-research consultancy
specializing in custom surveys. For questions about this or other
research, please contact us at +1-888-983-1675 x1 or visit our
website, http://www.researchscape.com/.