As a brand, you would want to be present wherever your customers are, right? Here comes “Omni-channel Rewards Platform” to encourage customers to earn and redeem rewards across multiple channels (text, email, voice, social media, app, web, in-store etc.) where your brand has a presence.
2. Introduction
• Turning customers into brand loyalists is made
easier with the Rewards driven
Loyalty Programs.
• Customers are driven by their own goals and
will be loyal to the company that can fulfill
them best.
• It doesn’t matter if they have a positive history
with your brand, if a competitor puts a better
offer on the table then the customer is going
to take it.
3. How to Build Customer Loyalty?
• Adopt an omni-channel messaging platform
• Build credibility through customer interactions
• Deliver added value
• Share positive customer experiences
• Reward your customers
And that’s where customer Rewards Programs come in.
4. What is Rewards Program?
Simple, it is a marketing strategy that rewards
loyal customers who frequently engage with a
brand. Everyone loves receiving something for
nothing. Rewarding a purchase is an excellent
way to reinforce a buying decision your
customer just made.
5. Did you know that increasing customer retention
rates by 5% increases profits by 25% to 95%?
Loyal customers contribute to your bottom-line in
a multitude of ways – they bring in new
customers through recommendation, they are
more likely to make higher repeat purchases and
higher Average Order Value (AOV).
That’s why at Redtie, we believe that creating
a customer-centric culture begins long before
creating a rewards program.
6. Why Rewards?
By rewarding customers with redeemable
rewards, you increase your customer’s
average order value and encouraging them to
invest in your brand—meaning they’re less
likely to switch to a competitor. It’s also a good
idea to deliver additional value to customers,
potentially by inviting them to participate in
an online community associated with the
product.
7. Well, how to reward customers?
As a brand, you would want to be present
wherever your customers are, right? Here
comes “Omni-channel Rewards Platform” to
encourage customers to earn and redeem
rewards across multiple channels (text, email,
voice, social media, app, web, in-store etc.)
where your brand has a presence.
8. Reward For Initial Engagement:
Once a new customer engages with your
brand, make sure you reward them. A great
way to do this is to reward customers for
social following or email opt-ins. This gives
you a chance to push special offers and
reward redemption options to these new
customers.
9. Reward For Purchase:
Most customers expect to be rewarded when
they make a purchase. Encourage your
customers to give feedback on your products
and your rewards program. A simple reward
for sharing their opinion goes a long way here!
10. Benefits Of Omni-channel Rewards
Platform:
The primary objective of a rewards program is
to retain existing customers and encourage
repeat purchases. An Accenture Report found
that 66% of US consumers spent more on
brands that they were emotionally connected
or loyal to.
11. Here are some interesting insights
about the power of rewards programs:
• 70% of members consider Rewards Programs
to be part of their relationship with a
company.
• An effective rewards program can increase a
brand’s market share by 20%.
• 84% of consumers said they are more likely to
visit an online website with a rewards
program.
12. Rewards with messages? What’s that?
It is about respecting the receiver of the
message. Reward them for receiving and
reacting to messages from your business. By
rewarding them, you convey that you respect
their time. Positive engagement !
13. How does anyone send rewards ?
• Anyone with a Redtie account can send rewards
via SMS, Phone Call or Email. Rewards may also
be given as a result of an action such as scanning
a QR code or participating in a survey (which in
turn generate a message in one of the supported
channels)
• When your customers read and engage with your
messages and brand, reward them with units of
TieCoins which they can collect and cash them
out using Venmo or PayPal.
14. What is TieCoins?
• TieCoins is the currency of the reward programs. These
rewards units are directly redeemable for cash.
• The receiver may receive rewards from multiple
businesses. When they need to cash it to $, they go to
www.tiecoins.com and initiate the “Sell”. The cash is
deposited using Venmo or Paypal.
• Getting started is easy, sign up at www.getredtie.com,
create an account, write short and to the point text
messages determine how many TieCoins to attach to a
message and send, it’s that simple.
15. Conclusion:
Traditional marketing don’t work. But rewards
attached toprograms a message do and it
costs pennies. Offering customer rewards
programs is a great way to get more loyal
customers and keep your brand top of mind.
The key to making it work is understanding
your customers and improving how you
provide value to them.
