2. WORK BASED ON
Generating Revenue Of 70K
In
BABY CARE BABY TOYS BABY TODDLERS

3. OBJECTIVES
 Competitive & successful
 STP for Retocen.com
 To know the preference of customers in baby care and
toy products
 To promote our products through Junglee.com

4. INDUSTRY PROFILE

5. INTRODUCTION
 Online retailing is a form of e-commerce where by
consumers directly buy goods or services from a
seller over the Internet without an intermediary
service.
 Online retailing is one of the emerging trend in
global economy.
 Online retailing segment, although smallest
segment of retail industry, is growing at
exceptionally fast.

6.  Format of easy-to-order, easy-to-deliver is main
concept of online retailing.
 Virtual store evokes the physical analogy of buying
products or services at a shopping centre.
 Two process followed in online retailing.
- B2B
- B2C

7. WHAT IS E-TAILING?
 E-tailing, or virtual storefronts on Web sites.
 Online business-to-business transactions.
 The gathering and use of demographic, product, and
other information through Web contacts.
 E-mail,instant messaging, and other Web-enabled
communication tools and their use as media for
reaching prospective and existing customers.

8. OVERVIEW
 In 1990 Tim Berners-Lee created the first World
Wide Web server and browser.
 In 1994 other advances took place, such as online
banking and the opening of an online pizza shop
by Pizza Hut.
 Same year, Netscape introduced encryption of data
transferred online, which has become essential for
secure online shopping.

9.  Online Retailing was started in the latter half of 20th
century in USA and Europe.
 In 1994 the German company Intershop introduced
its first online shopping system.
 1995 Amazon launched its online shopping
site, and in 1996 eBay appeared. (US based).

10. E-TAILING BUSINESS MODELS
 Bricks-and-clicks
 Companies with physical stores as primary retail
channel, but also online offerings
e.g. Wal-Mart, J.C. Penney.
 Manufacturer-direct
Single or multi-channel manufacturers who sell
directly online to consumers without intervention
of retailers
e.g. Dell.

11.  Catalog merchant
Established companies that have national offline
catalog operation as largest retail channel, but
also have online capabilities
e.g. Lands’ End, Victoria’s Secret.
 Virtual merchant
 Single channel Web firms that generate almost
all revenues from online sales
 e.g. Amazon.

12. COMPANY PROFILE

13. Founder : Antony Joseph Kitherian Xavier
Started : 2000 (12 year excellence)
Address : # A/4,2nd Floor, Above Nokia Care Center,
Koramangala, Bangalore-95.
Website: www.Retocen.com
Email : customercare@retocen.com

14. THREE PILLARS OF RETOCEN.COM
Retocen.com
P
R
I O
O V F
N A F
L T
I E L
N I
E L N
A E
B
L
E

15. OVERVIEW
 Retocen.com is online based retailing company in
Bangalore.
 Company specially made for Babies & Mom
products.
 The main products of Retocen.com is i) Baby
Care, ii) Toys, iii) Toddlers.
 Presently Retocen is small scale company. And
now, planned to step up with Brand & Standard
place in online retail market.

16. VISION & MISSION
VISION MISSION
 To place Retocen.com  To provide world-class
in Global 20 products and services
from across the globe to
 To provide customer our customers.
satisfaction by giving  To provide world-class
the right product, at services to our highly
right place, at right sophisticated
customers.
time.  To Provide world-class
 It sustain cutting edge shopping experience to
of technology by our techno-parents at
constant benchmarking home while they can
spend quality-time
against market. with their family.

17. PRODUCT CATEGORIES
Baby toys
Baby care
1. Electronically toys
2. Non-electronically toys
1.Diapers
3. Bath time toys
2.Wipes
4. Play gym
3.Bath time
5. Soft toys
4.Body & skin care
6. Remote control toys
5. Bed set
6. Feeding bottles
7. Pacifiers
8. Thermometer
9. Tooth brush &
paste Strollers
10. Nursery Bags
etc.., 1. Strollers & prams

18. PRODUCT IMAGES

19. THE BRANDS WE HAVE
Fisher - Price Chicco
Mee-Mee Philips Avent
Pigeon Nuby
Pampers Bella
Maclaren Graco
Crayola Leap frog
Barbie Hot Wheels
Silverlit Newray

20. WHAT WE DID?
PLAN
Stall
Sales promotion
Exhibition in through Hospital
Mall

21. SALES PROMOTION ( HOSPITAL )
 Primary process of plan is our team concentrate on
Baby care product.
 Distribution of Hand bills, pamphlets, etc.,
 Secondary, To make aware of product and
retocen.com company.
 Our target is maternity ward patients.

22. ACHIEVEMENT
 We got the 11 hospital approval for
distributing our company pamphlets.
 We got the 3 franchise for offline.

23. S no Hospital name Address Phone no
1 Chirag Hospital 17th Main Rd, 080 26597027
Phase 2, J P Nagar
Bangalore
2 The lady hospitals 46th Cross Rd, J P 080 4265 9999
Nagar, Bangalore
3 Dr. Kamini 909, 47th Cross, 080 26534444
Rao Hospital Jayanagar 5th Block,
Phase II, J P Nagar
Bangalore
4 Alfa Clinic N-18, 24th Main 080 41214424
Road, Near-R V
Dental College, J P
Nagar 2nd Phase
Bangalore
5 S M S Nursing Madiwala , hosur 080 25534321
Home main road,
Bangalore
6 Devi Nursing Home Madiwala, 100, 4th 080 26534444
cross, near canara
bank, Bangalore

24. 7 Vijayanagar Hos 46, 17th Cross, 080 23142442
pital Vijaya Nagar,
Vijaya Nagar
Bangalore
8 Acura 435, Accura 080 25506868
Speciality Hospita Hospital, 18th
l Main, Near-Indoor
Stadium,
Koramangala 6th
Block
Bangalore
9 Prasath Hospital Bommanahalli, ------
near signal
10 S.K.VENKATASW Madiwala -------
ARA HOSPITAL
11 The Cradle 1533, 9th Main, 080 - 40202222
3rd Block,
Jayanagar
Bangalore.

25. SURVEY
Questionnaire

26. DATA ANALYSIS
Target Customers- Age Wise:-
 This Table reveals about age group of customers at Retocen.com,
Bangalore
Age Group of Respondents
Age Group No. of Respondents % of Respondents
18-25 134 33.5
26-35 152 38
36-45 56 14
46-55 27 6.75
56+ 31 7.75
Age Group of Respondents
7.75%
6.75%
18-25
26-35
14% 33.50%
36-45
46-55
38% 56+

27. MONTHLY INCOME OF RESPONDENTS
Monthly Income of Respondents
Monthly Income No. of Respondents % of Respondents
< 5k 68 17%
5k-10k 78 19.5%
10k-20k 149 37.25%
> 20k 105 26.25%

28. SUPPLIER Relationship manager
o To search and meet the different suppliers for
our brand products
o I have contacted more than 14 suppliers from
different cities but some have responded well and
some not.
o Three suppliers are ready to supply the products
by companies terms and conditions.

29. .Among the three one supplier is ready to
supply all the brand products of retocen.com
Ihave negotiated for the margins in between
25% to 35% on MRP of the products, it varies
according to products.

30. THESE ARE THE SUPPLIERS WE HAVE CONTACTED
TILL NOW
Ravi Lodha Marktech, Bangalore 08065602445
Prasanna kumar Madhu distributer, 9341249331
Bang
B.K.Thakur Dastur , delhi 9312435975
Anupkumar Radiohams ltd, Bang 9845205918
Amit kumar Newboys india, 9886609360
mumbai
Amit agarwal Wudpla corp 9848028577
hydrabath
M. Ramnadh Mamtha baby, 9343831923
Bangalore

31. Anil Baidh Fair deal, Bangalore 080- 32964035
Raheel humza ,,,,,,,, 9820143355
Sheriff Pebbles dove 9342557072
Satinder kaur Delhi 9811180558
Mehul Mumbai 022- 28879235
Sasank gupta Orange, jaipur 08829984007

32. THESE THREE SUPPLIERS ARE READY TO SUPPLY
THE PRODUCTS
 Madhu distributor, Bangalore
 Dastur, Delhi
 Orange, jaipur

33. FOR FRANCHISE WE HAVE CONTACTED SOME
PEOPLE
 Manish Agarwal, Dhanbad
 Ranjeet singh, Ranchi
 Dheeraj singh, Bokaro

34. SUGGESTIONS
As far the research study,
 The company should focus and maintain much on
“promotion” to make it even more competitive then the
today’s status.
 In order gain even more good will, the company should
take care of reaching the product on time to the
customers.
 Based on the customers preference the online retail
company should make constant effort to keep touch
with it’s customers by monitoring their changing needs.
 The company should be more focus on discount offers
to attract the customers.

35. CONCLUSION
o Customer preference is the most important aspect in
online retail company. If the customer preference
decreases it reflects a great loss to online retail
company.
o In order to gain good reputation as well as profit,
customer expectations should be studied and their
needs may be fulfilled immediately.
o Retocen.com should consider the suggestions make
by the researcher and try to implement those
suggestions in order to establish its reputation in the
online retail industry.

36. THANK YOU…