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Ad Blight - Web 2.0 Expo (SF09)
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2. Thomas Claburn, January 14, 2009 http://www.informationweek.com/news/internet/ebusiness/showArticle.jhtml?articleID=212900587 Yahoo! called out for deceptive ads
3. Ben Edelman - http://www.benedelman.org/rightmedia-deception/ January 14, 2009 “… widespread distribution of deceptive ads also requires another crucial input: intermediary ad networks to broker ad placement and tracking. Key among these intermediaries: Yahoo, whose Right Media marketplace facilitates so much of this traffic that Right Media classifies advertisers' deceptive tactics into dozens of detailed categories. Right Media's detailed ad examination and classification offers a natural opportunity to curtail deceptive online advertising -- but to date, Right Media has chosen instead to let deceptive ads run rampant through its system.” Bad guys exploit ad networks to spread their memes
4. “ By September 2008, Right Media's analysis of deception had been reduced to five kinds of physical deception and four kinds of deceptive language ... For each kind of deception, Right Media offered a clarifying statement and an example banner ad...” “ Right Media offers publishers the ability to allow or deny each of these deceptive categories of advertising.” Who wouldn’t opt out of deceptive advertising?
5. “ Media Guard no longer classifies ads into types of "deceptiveness." Instead, Right Media renamed the "deceptiveness" category of characteristics -- now calling those categories "ambiguous or unclear attributes." But Right Media's first classification system was more clear and more straightforward: The listed characteristics are exactly designed to deceive, and Right Media only makes the problem harder to understand by whitewashing its characterization of the ads' effects.” Yahoo renames “deceptive” to “ambiguous”
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