Your Brand is not Everything You Say it is, it's Everything Your Customers Say it is. Let's Discuss The Branding Process Deliverables Explained by Jelingu Creates.

1. DELIVERABLES OF THE
BRANDING PROCESS
By Jelingu Creates

2. • Extract the essential elements that currently
define your brand. Become aware of
challenges, opportunities, strengths and
weaknesses as you audit the state of your
business. During this phase we collect all the
vital data needed for strategy.
BRAND RESEARCH

3. • Your brand is not everything you
say it is, it's everything your
customers say it is. Get to know
your buyer persona so you can
personalize your brand's
communications and messaging
to resonate with your ideal
customer.
BUYER PERSONA
RESEARCH

4. • Understanding your industry environment
and competition can lead to beneficial
insights on trends, opportunities, and
differentiation. This data supports ongoing
brand initiatives.
COMPETITIVE ANALYSIS

5. • Define the intangibles of what makes your
brand stand out. Such as, voice, tone,
mission, vision, value proposition, purpose
in business, positioning, differentiation, and
much more. This is where we begin to
narrow the focus on defining your brand.
BRAND DEFINITION
BRAND STRATEGY
• Company culture
• Ethos
• Brand story

6. • Bring your brand to life by applying defined strategies
to the alignment of your visual identity. Here we
execute the design of your logo, visual guidelines,
and other foundational creative assets to begin
visually inspiring.
IDENTITY DESIGN

7. • Once strategy and identity have been created, launch your
brand with ease and intention. Apply brand guidelines, visuals,
and strategy across business departments such as your
marketing and sales teams, human resources, and advisors
EXECUTION & IMPLEMENTATION