Digital Marketing Portfolio including social media marketing, event production, integrated marketing campaigns, data analysis, branded experiences, transmedia storytelling, event programming and email marketing campaigns.

1. Jen Begeal
Digital Marketing Portfolio - 2016

2. TABLE OF CONTENTS
Page 3 - 4: Work Experience
Page 5: Education, Skills and Affiliations
Page 6: Branded Experiences
Page 7: Live Event Production
Page 8: Data Analysis
Page 9 - 11: Social Media Marketing
Page 12: Brand Engagement
Page 13: Transmedia Storytelling
Page 14: Event Programming
Page 15 - 16: Integrated Marketing
Page 17: Email Marketing
Page 18: Media Partnerships
Page 19: Contact Info

3. WORK EXPERIENCE
NMFG, Irvington, NY - Digital Marketing Manager NOV 2015 - PRESENT
Hired to manage the day-to-day marketing initiatives of Mrs. Green’s Neighborhood Market
Concordia College, Bronxville, NY — Adjunct Professor JAN 2014 - PRESENT
Responsible for teaching undergraduate classes in Business Development and Interactive Multimedia Design.
Consultant, New York, NY — Digital Marketing Specialist JAN 2007 - NOV 2015
Produced digital marketing campaigns for clients across the film, television, technology and health industries.
PGA East, New York — Marketing Coordinator (Freelance) AUG 2015 - OCT 2015
Hired to develop affiliate partnerships with New York based film and television industry member organizations for the annual Produced
By: NY Conference
Brigade Marketing, New York — Social Media Director (Contract) MAY 2015 - AUG 2015
Recruited to manage a team of 8 social media managers and coordinators on social media campaigns for clients including Netflix,
Disney & Universal Studios.

4. WORK EXPERIENCE - Continued
Audience Entertainment, New York, NY — Director of Digital Marketing JAN 2014 - MAY 2015
Appointed to develop a digital marketing strategy for an emerging content platform, and entertainment technology company.
WRNN/ Verizon Fios1, Rye Brook, NY - Digital Marketing Manager MAR 2012 - AUG 2013
Hired to increase viewership and drive audience engagement for a daily political news show.
Current TV, New York, NY — Digital Content Producer (Freelance) JUN 2011 - OCT 2012
Hired to develop and implement a digital strategy for an integrated campaign sponsored by Toyota and the TED conference focusing on
alternative energy.
Ride5 Group, New York, NY — Social Media Manager JUN 2010 - FEB 2012
Developed digital marketing proposals and social media strategies for a boutique digital media agency and their clients in the beauty,
fashion and home improvement industries.

5. EDUCATION, SKILLS & AFFILIATIONS
Education
● SUNY Purchase - BFA, Films Studies,
May 2000
● The New School - MA, Media Studies,
May 2010
Professional Skills
● Adobe CS
● Non-Linear Editing (FCP, Avid)
● Project Management
● Media Planning/ Buying
● HTML/ CSS/ Javascript
● Email Marketing
● PPC/ Banner Advertising
● CMS
● Marketing Automation
● Social Media Marketing
● Social Media Analytics
● Digital Strategy
● Google Analytics
● Google Adwords
● SEO/SEM
Professional Affiliations
● New York Women in Film & TV
● New York Women in Communications

6. BRANDED EXPERIENCES
Below are a few of the brands I have developed digital marketing campaigns for.

7. LIVE EVENT PRODUCTION - Ne-Yo Video Tease
Challenge: Audience Entertainment collaborated with Grammy Award winning artist, NE-YO, to create a first-of-its-kind
interactive, big screen event in Times Square, to exclusively reveal a sneak peek of his video “She Knows.”
Solution: An onscreen game put audiences on the street in control of revealing a sneak peek of NE-YO’s hit video.
Hundreds of passersby stopped to watch the billboard, raising their hands and interacting with the 50-foot screen in real
time.
Results: The resulting impressions across NE-YO’s and Audience Entertainment’s networks reached over 100 million in 24
hours, through a combination of press and social engagement on Facebook, Twitter and Instagram.
My Part: Scouted location, wrote social media posts for our team and Ne-Yo’s team to promote the event, handled
production (including managing of talent and setting up the activation), and writing the case study for the executive team.

8. DATA ANALYSIS - Legacy truth®
Challenge: Audience Entertainment was tasked with developing an interactive, pre-show cinema experience for the Legacy
truth® Anti-Smoking Campaign for the first ever interactive “Front and Center” Screenvision pre-show.
Solution: The resulting game, which ran on 100 screens on the national Screenvision network in early fall 2014, was met
with favorable reviews from both the audience and the client.
Results: Bio-data collected by a third party demonstrated that emotional engagement with interactive content was on par,
or exceeded audience excitement during the Super Bowl.
My Part: Using the data supplied from our third party vendor, I analyzed the results and produced the documentation that
was pitched to the investment team.

9. SOCIAL MEDIA MARKETING - Creed
Results: Using a mix of cinemagraphs, static images and video clips provided by Warner Brothers our team developed
content that saw an increase of fan engagement by over 52% across all platforms.
My Part: Managing the creative and social media teams, I led the pitch process and the creation of the first round of
creative assets to present to the client.
Challenge: Develop a social media campaign for the theatrical release of the movie Creed.
Solution: Entice fans of the Rocky franchise to engage with the online content and show support of the new film.

10. Results: Using a mix of cinemagraphs, static images, clips & press our team developed developed content resulting in
247K Facebook fans, and over 9,000 Twitter and Instagram followers. The film secured 3 Academy Award Nominations.
My Part: Managing the creative and social media teams, I led the pitch process and the creation of the first round of
creative assets to present to the client, as well as additional concepts ahead of the theatrical release.
SOCIAL MEDIA MARKETING - Sicario
Challenge: Develop a social media campaign for the festival release of the film Sicario
Solution: Promote the festival and theatrical releases of the film across newly created social media platforms including
Facebook, Twitter and Instagram.

11. Results: Saw an average increase in followers across all major platforms during a 9 month period of 34%
My Part: Working with our creative team, merchants, partners and social media managers I developed and led the social
media strategy and content calendar for our platforms.
SOCIAL MEDIA MARKETING - Mrs. Green’s
Challenge: Increase brand awareness of Mrs. Green’s, a local organic health food chain.
Solution: Using the company’s new brand guide developed a strategy that combined the mission, values and feel of the
new brand by using a mix of original and sponsored content.

12. BRAND ENGAGEMENT - Current TV
Challenge: Increase brand awareness of Toyota’s new Scion iQ
Solution: Using the existing Current TV fan base and a structured outreach campaign to engage with a targeted audience
interested in the future of technology and education through a microsite consisting of articles, videos and trivia.
Results: Saw a lift in engagement and brand awareness through third party social media engagement and online articles.
My Part: Wrote all of the online content for the microsite including blog posts, video descriptions and social media posts,
also responsible for uploading and managing all of the digital content using custom CMS.

13. TRANSMEDIA STORYTELLING - Stop Zenith
Challenge: The Stop Zenith Transmedia campaign was
designed to increase awareness of the limited theatrical
release of the film Zenith.
Solution: Developed across three separate platforms
including 60 websites, 12 social media networks and live
events, the transmedia campaign increased organic and
earned media which promoted distribution and the sales of
the film.
Results: ½ Million YouTube views, 1.6 Million downloads,
70K votes on Netflix over 6 months.
My Part: As the transmedia producer I was charged with
developing all marketing materials, pitches to bloggers and
news outlets. I also produced the live events, managed the
social media conversation and hired outside vendors.

14. EVENT PROGRAMMING - StoryForward NYC
Challenge: Help NYC based storytellers get jobs, make new business connections and present their projects to fellow
creators across mediums including film, television, theater, VR, gaming and publishing.
Solution: Founded StoryForward NYC, which produces monthly events and programs, also created a monthly newsletter
that promotes the work and events of our community and affiliate partners in technology, film, gaming and VR.
Results: Expanded the group to include 700 storytellers over an 18 month period, produced monthly newsletter that
reaches over 1500 people, and produced standing room only events at our locations at Lincoln Center and Adorama.
My Part: As the founder I have developed a team of experienced producers and community managers who have helped
produce the monthly events, edit the newsletter and develop strategic partnerships with New York based organizations.

15. INTEGRATED MARKETING - Audience Awards
Challenge: Audience Entertainment was asked to help drive audiences to continue engagement with the Front & Center
brand before and after theatrical showings during awards season.
Solution: Using our patented iD technology we measured audience reactions to each film title shown during an in theater
game ahead of a movie. The winners were calculated and shared on a dedicated twitter feed and microsite.
Results: Expanded reach from in cinema to online community with a noticeable increase in engagement the weeks leading
up to the Academy Awards Show.
My Part: Working with our graphic designer we developed the look and the feel of the microsite, I then built the microsite,
wrote the web and social media content, and collected the data for posting across social channels.

16. INTEGRATED MARKETING - Mrs. Green’s
Results: Increased overall brand awareness as shown by an increase of sales during the period of the campaigns and a
higher than average CPM for all digital banners.
My Part: Worked with Marketing Director to create media plan, oversaw the development of creative assets with graphic
design team, and managed all digital content including banner ads, email blasts, and social media posts.
Challenge: Increase brand awareness with Mrs. Green’s, a local organic health food chain.
Solution: Developed a series of integrated marketing campaigns for the New York, Connecticut, New Jersey and Illinois
locations.

17. EMAIL MARKETING - Mrs. Green’s
Produced frequent eblasts
promoting in-store sales,
special events, and providing
store updates to customers.
Also managed customer
profiles within the email
system, and developed
workflows using a marketing
automation system.
Open rates increased by
2.5% and email sign-ups
increased by 5% over 9
months.

18. MEDIA PARTNERSHIPS
I have developed and managed media and strategic partnerships for the Producers Guild of America and StoryForward
NYC. These partnerships have accelerated membership and community growth and driven ticket sales for live events.

19. CONTACT INFO - Jen Begeal
jbegeal@gmail.com
@jlbhart
linkedin.com/in/jenbegeal