Jen Boland

Washington D.C. Metro Area United States

Data Analyst & Production Lead at Beaconfire RedEngine

Advertising / Marketing / PR

Seasoned web analyst and testing professional with proven experience producing digital campaigns and managing website analytics for a top 100 internet retailer and major non-profits. Managed custom website analytics (Universal Analytics using Tag Manager) implementations for several major non-profits and worked as a lead analyst and testing subject matter expert on team that doubled online fundraising revenue for a major non-profit in two years. Other skills include html email production (including responsive email), search and display campaigns, landing page production, CRM configuration and putting square pegs in round holes.