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Predictions for Digital 2009 (Australia)

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Jennifer Wilson
Jennifer Wilson

Presentation given to Australian Interactive Media Industry Association breakfast. Broadly covered the theme of what would be the key topics in digital in Australia over the next years. Also has information from the Digital Services Index (stats on Australian Digital use)

Technologie
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[object Object],[object Object],[object Object],[object Object],[object Object],Well, according to Ray Kurzweil
How many of the 90’s Australian Superbrands are in the top 100 AU websites?
= 6 Maybe we need to think differently about digital?
Base: Australians Online
It’s time the imbalance rebalanced
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[object Object],[object Object],[object Object],[object Object],[object Object],Australian Digital Services Industry A$17.9Bn Total Digital Marketing Spend A$4.5Bn Online Advertising A$1.5Bn
AUS$17.9 Billion spent on Digital Services in 2008 Key Findings For Digital Services
14.3% of enterprise expenditure on Digital Services
40% of customers engaged through Digital Services
25% of customer expenditure tied to Digital Services
77% of DSI respondents from companies > 1000 people
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Tools to get you started
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Your friends … on Amazon?
And why not across portals? Jen @ Work just commented on NSW 'Little Pinkie' road ad a big success Emily just read Lindsay Lohan 'has blown fortune' Cherie is now friends with Shelley Jen @ Work recently read NSW 'Little Pinkie' road ad a big success kate beddoe recently voted in Passion Pulse Julie shopped for a new fridge Julie shopped for a washing machine Emily read E! Online Chris Noone watched this trailer Hot Rod Footprints Where have yours friends been on ninemsn?
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[object Object],[object Object],[object Object],[object Object],[object Object],Our belief is that marketing and product have converged. The consumer doesn't separate the marketing experience from the product experience. Ajaz Ahmed, CEO AKQA
 
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It will make us stronger, it will make us more relevant it will make the brave, very successful

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Predictions for Digital 2009 (Australia)

  • 1.  
  • 2.
  • 3. How many of the 90’s Australian Superbrands are in the top 100 AU websites?
  • 4. = 6 Maybe we need to think differently about digital?
  • 6. It’s time the imbalance rebalanced
  • 7.
  • 8.
  • 9.
  • 10. AUS$17.9 Billion spent on Digital Services in 2008 Key Findings For Digital Services
  • 11. 14.3% of enterprise expenditure on Digital Services
  • 12. 40% of customers engaged through Digital Services
  • 13. 25% of customer expenditure tied to Digital Services
  • 14. 77% of DSI respondents from companies > 1000 people
  • 15.
  • 16.  
  • 17.  
  • 18.  
  • 19. Tools to get you started
  • 20.
  • 21. Your friends … on Amazon?
  • 22. And why not across portals? Jen @ Work just commented on NSW 'Little Pinkie' road ad a big success Emily just read Lindsay Lohan 'has blown fortune' Cherie is now friends with Shelley Jen @ Work recently read NSW 'Little Pinkie' road ad a big success kate beddoe recently voted in Passion Pulse Julie shopped for a new fridge Julie shopped for a washing machine Emily read E! Online Chris Noone watched this trailer Hot Rod Footprints Where have yours friends been on ninemsn?
  • 23.
  • 24.  
  • 25.
  • 26.  
  • 27.
  • 28.
  • 29.
  • 30. It will make us stronger, it will make us more relevant it will make the brave, very successful