What motivates app downloads
How demographics can impact app discovery
What it takes to get a target consumer to download and use an app
What app store factors influence downloads
Does top 10 rankings matter
1. The State of User Acquisition and App
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Today’s Agenda
• What motivates app downloads
• How demographics can impact app discovery
• What it takes to get a target consumer to download
and use an app
• What app store factors influence downloads
• Does top 10 rankings matter
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Presenter
Moderator
Leo Scullin
Head of Global Industry Initiatives
Mobile Marketing Association
Jennifer Wong
VP of Marketing
TUNE
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Managing Your Questions
Share the Insights
#TUNEtip
14. What motivates users to download apps?
Takeaways
● Users are turning to apps to
solve problems
● Ads are a dark horse
● Networking is important - but
social underperforms
25. Takeaways
● People use apps to help solve problems
● Ads are powerful and indirectly motivate
users in a number of different ways
● Age groups, iOS users, and Android users
are all motivated differently and should be
marketed to uniquely.
30. Ranking the most important factor in choosing an app
Takeaways
● Title is more important for
Android than iOS
● Reviews are more important
for iOS as well
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