SlideShare une entreprise Scribd logo
1  sur  29
Top 35
“Must Follow”
Google Ranking
Factors
By SubmitInMe.com
ONTARGET
Website Level
Ranking Criteria
Domain Level
Webpage Level
Backlink Level
User Interaction
Social Media
ONTARGET
Off-Site Webspam
Branding
On-Site Webspam
Ranking Criteria
ONTARGET
DOMAIN LEVEL FACTOR
ONTARGET
Exact Match
Domain
Exact match domains with high
quality unique contents, are
more likely to get quality signals
from Google. Keywords in
Domain
Keywords in Domain Names are
another factor of earning
relevancy signal from Google
Where to buy Nike
shoes?
ONTARGET
PAGE LEVEL FACTOR
ONTARGET
Keyword Density
Maintain Keyword Density
within 2-3% for a webpage.
Page Speed
High page loading
speed, Server speed and
CDN usage counts on
adding up good signals from
Google.
This Is Bad
Apple
There are different types of apples.
Apples are good for health. You can
Buy apple from a market, Deep red
apples are the best. There is a saying
about apple- an apple a day keep the
doctor away. So do eat apple…
Don’t make your Visitors
to wait…
Time = Money
ONTARGET
Keyword Usage
Exact match domains with high
quality unique contents, are
more likely to get quality signals
from Google.
rel=canonical
Keywords in Domain Names
are another factor of earning
relevancy signal from Google
Use Relevant keywords and
high quality unique contents.
This will bring you lot of
good traffic
ONTARGET
Duplicate
Content
Similar content on the same
site across webpages will
negatively impact your
ranking.
Keyword
Prominence
Placing your keyword in the first
paragraph (100 words) of your
content gets a relevancy signal.
ONTARGET
Content Updates
Recently updated contents are
favored by Google when it
comes to time-sensitive
searches.
Page Rank
Webpages with higher page
ranks are more likely to rank
higher in search results than
those that has low page ranks
ONTARGET
SITE LEVEL FACTOR
ONTARGET
Domain Trust
Google measures your
domain trust from highly
trusted backlinks to your site.
Sitemap
Submit a .xml sitemap to for
search engine to crawl your
site more easily.
ONTARGET
Sites Usability
No proper navigations
increases the bounce rate which
in turn negatively impact your
rankings.
Reputation
User reviews play an
important role in earning
exposure and trust.
>>Top 35 “Must Follow” Google Ranking Factors
>>Site Level Factor
>>Sites Usability
>>Reputation
YouAreHere
ONTARGET
BACKLINK FACTOR
ONTARGET
Class C Ips
Make sure you have backlinks
for different IPs and not the
same Class C IPs.
PageRank of
Linking page
The PageRank of the
webpage that links to you
indirectly adds a high value
to your webpage. This is an
important ranking factor.
ONTARGET
Image Alt Tag
Links
Links that are used in
images acts as Anchor texts
which is also a factor for
ranking
Diversified
Anchor Text
Over usage of Exact Match
Anchor Text will lead to
consequences so keep your
anchor text diversified.
Submitinme.com
Police Man
Cop
Police Officer
ONTARGET
Use of Nofollow
Use nofollow to external links
when you do not promote
them.
Sitewide Links
Sitewide links are those that
are in Headers and Footers
which should be in a
reasonable percentage.
NO Header
Footer
in
ONTARGET
USER INTERACTION FACTOR
ONTARGET
Direct Traffic
Sites with higher direct
traffic are more likely to get
quality signals than those
with less direct traffic
Bounce Rate
and Exit Rate
Google tracks users
existence in a page to
measure the quality of the
site/page. So Bounce Rate
should be always less and
your Exit rate should be
more in number.
ONTARGET
SOCIAL MEDIA FACTOR
ONTARGET
Verified Google+ Authorship
Contents with verified online profiles
would rank higher than those that has
no authorship.
Though Google cannot track
the private pages in social
media sites, it will track count
public pages which includes the
likes, shares and +1’s as quality
factor which adds more value
to earn quality signals.
Social media sites
ONTARGET
BRANDING FACTOR
ONTARGET
Brand Name in
Anchor Text
Brand
Mentions
Brick and
Motor Business
Using brand
names as Anchor
Texts gives you
brand signals.
Brand names without
hyperlinks in popular
sites like news are
also counted by
Google as a brand
signal
A brick and
motor business
listed in Local
business listing is
more likely to
get brand signals
ONTARGET
ON-SITE WEBSPAM FACTOR
ONTARGET
Over optimization
Over optimization factors such as keyword
stuffing, Excess keyword density, linking to bad
neighborhoods, sneaky redirects, auto generated
content in sites will be tracked and de-indexed by
Google.
Google Panda
Low quality sites which recovered
after panda penalization are more
likely to face ranking drops as they
are already visible to Google eyes.
So always focus on quality content
ONTARGET
OFF-SITE WEBSPAM FACTOR
ONTARGET
Disavow Tool
Links from same Class C IPs, unnatural links,
irrelevant links are all factors of Ranking Drops. So
cleanup unwanted backlinks with Disavow tool and
send Reconsiderations requests.
Google Penguin
Focus on quality backlinks
since Penguin penalized sites
are less likely to recover from
ranking drops.
ONTARGET
Can We Fix IT ?
Yes! We Can …
Can We Fix IT ?
Yes! We Can …
ONTARGET

Contenu connexe

Dernier

From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationSafe Software
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)wesley chun
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024The Digital Insurer
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?Antenna Manufacturer Coco
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Neo4j
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountPuma Security, LLC
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Servicegiselly40
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CVKhem
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdfhans926745
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?Igalia
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Enterprise Knowledge
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxKatpro Technologies
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsEnterprise Knowledge
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)Gabriella Davis
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfEnterprise Knowledge
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024Results
 

Dernier (20)

From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024
 

En vedette

PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
 

En vedette (20)

Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
 

Must Follow Top 35 Google Ranking Factors

  • 1. Top 35 “Must Follow” Google Ranking Factors By SubmitInMe.com
  • 2. ONTARGET Website Level Ranking Criteria Domain Level Webpage Level Backlink Level User Interaction Social Media
  • 5. ONTARGET Exact Match Domain Exact match domains with high quality unique contents, are more likely to get quality signals from Google. Keywords in Domain Keywords in Domain Names are another factor of earning relevancy signal from Google Where to buy Nike shoes?
  • 7. ONTARGET Keyword Density Maintain Keyword Density within 2-3% for a webpage. Page Speed High page loading speed, Server speed and CDN usage counts on adding up good signals from Google. This Is Bad Apple There are different types of apples. Apples are good for health. You can Buy apple from a market, Deep red apples are the best. There is a saying about apple- an apple a day keep the doctor away. So do eat apple… Don’t make your Visitors to wait… Time = Money
  • 8. ONTARGET Keyword Usage Exact match domains with high quality unique contents, are more likely to get quality signals from Google. rel=canonical Keywords in Domain Names are another factor of earning relevancy signal from Google Use Relevant keywords and high quality unique contents. This will bring you lot of good traffic
  • 9. ONTARGET Duplicate Content Similar content on the same site across webpages will negatively impact your ranking. Keyword Prominence Placing your keyword in the first paragraph (100 words) of your content gets a relevancy signal.
  • 10. ONTARGET Content Updates Recently updated contents are favored by Google when it comes to time-sensitive searches. Page Rank Webpages with higher page ranks are more likely to rank higher in search results than those that has low page ranks
  • 12. ONTARGET Domain Trust Google measures your domain trust from highly trusted backlinks to your site. Sitemap Submit a .xml sitemap to for search engine to crawl your site more easily.
  • 13. ONTARGET Sites Usability No proper navigations increases the bounce rate which in turn negatively impact your rankings. Reputation User reviews play an important role in earning exposure and trust. >>Top 35 “Must Follow” Google Ranking Factors >>Site Level Factor >>Sites Usability >>Reputation YouAreHere
  • 15. ONTARGET Class C Ips Make sure you have backlinks for different IPs and not the same Class C IPs. PageRank of Linking page The PageRank of the webpage that links to you indirectly adds a high value to your webpage. This is an important ranking factor.
  • 16. ONTARGET Image Alt Tag Links Links that are used in images acts as Anchor texts which is also a factor for ranking Diversified Anchor Text Over usage of Exact Match Anchor Text will lead to consequences so keep your anchor text diversified. Submitinme.com Police Man Cop Police Officer
  • 17. ONTARGET Use of Nofollow Use nofollow to external links when you do not promote them. Sitewide Links Sitewide links are those that are in Headers and Footers which should be in a reasonable percentage. NO Header Footer in
  • 19. ONTARGET Direct Traffic Sites with higher direct traffic are more likely to get quality signals than those with less direct traffic Bounce Rate and Exit Rate Google tracks users existence in a page to measure the quality of the site/page. So Bounce Rate should be always less and your Exit rate should be more in number.
  • 21. ONTARGET Verified Google+ Authorship Contents with verified online profiles would rank higher than those that has no authorship. Though Google cannot track the private pages in social media sites, it will track count public pages which includes the likes, shares and +1’s as quality factor which adds more value to earn quality signals. Social media sites
  • 23. ONTARGET Brand Name in Anchor Text Brand Mentions Brick and Motor Business Using brand names as Anchor Texts gives you brand signals. Brand names without hyperlinks in popular sites like news are also counted by Google as a brand signal A brick and motor business listed in Local business listing is more likely to get brand signals
  • 25. ONTARGET Over optimization Over optimization factors such as keyword stuffing, Excess keyword density, linking to bad neighborhoods, sneaky redirects, auto generated content in sites will be tracked and de-indexed by Google. Google Panda Low quality sites which recovered after panda penalization are more likely to face ranking drops as they are already visible to Google eyes. So always focus on quality content
  • 27. ONTARGET Disavow Tool Links from same Class C IPs, unnatural links, irrelevant links are all factors of Ranking Drops. So cleanup unwanted backlinks with Disavow tool and send Reconsiderations requests. Google Penguin Focus on quality backlinks since Penguin penalized sites are less likely to recover from ranking drops.
  • 28. ONTARGET Can We Fix IT ? Yes! We Can … Can We Fix IT ? Yes! We Can …