Accompanying video presentation: https://youtu.be/nE4MZpG6mGk Karen and Kiersten from Shopify's Point of Sale team share their thoughts on planning, executing, and running a pop-up at ShopLaunch, a bi-weekly event helping entrepreneurs and small business owners succeed. You can join the ShopLauch meetup at meetup.com/shoplaunch and the Facebook group at facebook.com/groups/ShopLaunch.

1. PLANNING, EXECUTING &
RUNNING A POP UP

2. WHY SHOULD YOU
RUN A POP-UP?

3. HOW TO PREPARE
FOR A POP-UP

5. WHY SHOULD YOU OPEN A POP-UP SHOP?

6. WHY SHOULD YOU OPEN A POP-UP SHOP?
Establish the Experience of your Brand

7. WHY SHOULD YOU OPEN A POP-UP SHOP?
$50 BILLION: Annual pop-up shop sales in the U.S.

8. WHY SHOULD YOU OPEN A POP-UP SHOP?
$100,000: Approx. cost of opening a new brick-and-mortar store

9. WHY SHOULD YOU OPEN A POP-UP SHOP?
LOCATION, LOCATION, LOCATION: Sell anywhere without breaking the bank

10. WHY SHOULD YOU OPEN A POP-UP SHOP?
60%: Customers buy 60% more when shopping in person than online

12. HOW TO PREPARE FOR A POP-UP: “TO-DO’s”

13. ✓ Decide On A Venue OR Con, Tradeshow, Craftfair
HOW TO PREPARE FOR A POP-UP: “TO-DO’s”

14. HOW TO PREPARE FOR A POP-UP: “TO-DO’s”
✓ Decide On A Venue OR Con, Tradeshow, Craftfair
* Consider Front & Back Of House

15. HOW TO PREPARE FOR A POP-UP: “TO-DO’s”
✓ Decide On A Venue OR Con, Tradeshow, Craftfair
* Plan For Transport & Loading Of Products

16. HOW TO PREPARE FOR A POP-UP: “TO-DO’s”
✓ Create A Marketing Plan

17. HOW TO PREPARE FOR A POP-UP: “TO-DO’s”
✓ Create A Social Schedule

18. HOW TO PREPARE FOR A POP-UP: “TO-DO’s”
✓ Decide What Products You Are Selling

19. HOW TO PREPARE FOR A POP-UP: “TO-DO’s”
✓ Design The Space

20. HOW TO PREPARE FOR A POP-UP: “TO-DO’s”
✓ Design the Space
* Plan The Layout & Flow Of Customers

21. HOW TO PREPARE FOR A POP-UP: “TO-DO’s”
✓ Design the Space
* Plan For Merchandising Your Products

22. HOW TO PREPARE FOR A POP-UP: “TO-DO’s”
✓ Design the Space
* Ensure Products Are Secure

23. HOW TO PREPARE FOR A POP-UP: “TO-DO’s”
✓ Consider The Customer Experience

24. HOW TO PREPARE FOR A POP-UP: “TO-DO’s”
✓ Consider The Customer Experience
* Make It Easy For Customers To Shop

25. HOW TO PREPARE FOR A POP-UP: “TO-DO’s”
✓ Consider The Customer Experience
* Plan The Checkout

27. COORDINATE THE LOGISTICS

28. COORDINATE THE LOGISTICS
✓ Decide On Pop-up Policies (returns etc.)

29. COORDINATE THE LOGISTICS
✓ Prepare Your Checkout

30. COORDINATE THE LOGISTICS
✓ Prepare Your Checkout
* Have Cash Floats / Plan For Cash Drops

31. COORDINATE THE LOGISTICS
✓ Consider The Customer Experience
* Source Appropriate Size Shopping Bags

32. COORDINATE THE LOGISTICS
✓ Prepare Your Checkout
* Make Sure to Have Proper Supplies

33. COORDINATE THE LOGISTICS
✓ Prepare Your Checkout
* Acquire POS Hardware

34. COORDINATE THE LOGISTICS
✓ Plan For Proper Signage

35. COORDINATE THE LOGISTICS
✓ Staff:

36. COORDINATE THE LOGISTICS
✓ Staff:
* Decide Who Will Be Working

37. COORDINATE THE LOGISTICS
✓ Staff:
* Plan For Breaks

38. COORDINATE THE LOGISTICS
✓ Staff:
* Train (POS App, Store Policies)

39. COORDINATE THE LOGISTICS
✓ Strong Wifi Connection

40. COORDINATE THE LOGISTICS
✓ Make Sure You Can Power Your POS Hardware

42. THANK YOU :)