The final section for the content marketing series. In this part there's information about: tips, trends, ideas, and content success.

1. Information about content marketing from
statistics to ideas for marketers to use.

2. Table of Contents:
PageTitle: Page Number:
Content Marketing Statistics: 3
Overview 4
Usage & Effectiveness 23
Marketing Metrics: 37
Effective Strategy Creation: 57
ContentCreation: 63
ContentGoals 64
Types of Content to Create 70
Creation Steps 97
How to Create Content 104
Content Readability: 132
PageTitle: Page Number:
Social Media: 150
IdealWord Count 151
RepurposingContent 159
Best Practices: 168
Top Practices 169
Pros & Cons 181
Tips 186
Trends 193
Content Marketing Ideas 199
Content Success 213
Work Cited: 229

3. Tips:
Quality
Personalization
Diversify
Documented
Strategy
Amplification
Compiled byAuthor: slideshare.net

4. Tips:
Quality:
You only have
seconds to get
the consumer’s
attention
61% of marketing
teams have
meetings to plan
strategy & goals
Content
marketing has
evolved making
it the most
powerful tool in
marketing
Compiled byAuthor: slideshare.net

5. Tips:
Amplification:
Other ways to
amplify brand:
Build on what
google calls
Micro-
moments:
Compiled byAuthor: slideshare.net
I need it now I want to go
I want to do I want to buy
EmployeeAdvocacy
Influencer Marketing
Consumers will
use their
mobile devices
for fast
answers

6. Trends:
Aggregated
Content
Algorithms to
Generate Content
Balancing SEO,
SMM, UX &
Analytics
Beautify &
Personalize
Content
Content in the
Virtual Reality
Era Might
Become Real
Influencer
Marketing
Interactive
Content will Bring
Engagement
Knowledge Graph
will Change
Content Creation
Mobile Marketing
will Rise
New Publishing
Options in Social
Media
Paid Social Social Hubs
Compiled byAuthor: digitalinformationworld.com

7. Trends:
Compiled byAuthor: digitalinformationworld.com
• Real time content aggregation is on the rise
• Serve real time updates of events as they happen
Aggregated Content:
• Content Generation Changes
• Introduction of Artificial Intelligence can Change Content
Marketing
Algorithms to
Generate Content:
• Treating them as one will help you get rewards from it
Balancing SEO, SMM,
UX, & Analytics:

8. Trends:
Compiled byAuthor: digitalinformationworld.com
New Publishing
Options on Social
Media Sites:
An example: Facebook
instant articles that helps
marketers get more
visibility on their content
Paid Search:
Promoted Posts grew in
2015: Facebook 80%Twitter
75% LinkedIn 65%
Social networks are pushing
for advertising to be on
platforms thus organic
reach is decreasing
Social Hubs:
Marketing strategies that
are based on Snapchat &
Instagram will increase

9. Content Marketing Ideas:
Examine a Case
Study
Explore
DifferentCharts
Frame it as a
Quiz
Interview with
the Content
Experts
Look for Unusual
Content
Opportunities
Number Each
Piece
Produce a Comic
Strip
Stick your
Content in
Shared Spaces
Think
Documents not
Web Pages
Use a
Questionnaire
UseTwitter Q&A
Write a Guide or
Glossary
Compiled byAuthor: lifehack.org

10. Content Marketing Ideas:
Examine a Case Study:
If you need to present a product
Illustrate how a
customer used it to
solve one problem
Being specific often has
general appeal
It can encourage people
to buy your product
Compiled byAuthor: lifehack.org

11. Content Marketing Ideas:
Write a Guide or Glossary:
Glossaries & guides are
great for SEO’s
They will also get the
readers attention year
after year
Compiled byAuthor: lifehack.org

12. Content Success:
EvolutionDepthEngagementVisibilityConsistencyValueOriginality
Compiled byAuthor: huffingtonpost.com

13. Content Success:
Content needs to be
original
Don’t plagiarize the
work of your
competitors
Distinguishing yourself
in the content field by
creating something
new
Compiled byAuthor: huffingtonpost.com
Originality:

14. Content Success:
Writing
about topics
that have
already been
done:
• May not interest
consumers
• The content won’t
stand out in news
feeds
Ways to
develop
more original
content:
• Target a new niche
• Provide a unique
angle on older topics
• Work with new kinds
of research
Compiled byAuthor: huffingtonpost.com
Originality:

15. Content Success:
Online marketing idea
develop quickly
New technologies, changing
demographic trends &
patterns, as well as a
competitive landscape, are
causing these changes
Content marketing
strategies need to evolve
with the constant changes
Compiled byAuthor: huffingtonpost.com
Evolution:

16. Content Success:
Bad
Strategy:
• Pick one & sticking
to it will cause issues
because of the
constantly changing
landscape
Good
Strategy:
• Experiment with new
tactics, remove what
doesn’t work, &
integrate the
successful ones
Compiled byAuthor: huffingtonpost.com
Evolution:
Evolution:

17. Work Cited:
• "12 Creative #ContentMarketing IdeasThat Don." Lifehack RSS. N.p., n.d.Web. 25 Aug. 2016. <http://www.lifehack.org/416267/12-creative-
contentmarketing-ideas-that-dont-require-a-blog-infographic?ref=pp>
• "12 #ContentMarketingTrendsThatWill Dominate 2016 - #Infographic." Digital information world. N.p., n.d.Web. 25Aug. 2016.
<http://www.digitalinformationworld.com/2016/01/infographic-content-marketing-predictions-12-trends-for-2016.html>.
• "5 Content MarketingTips for 2016." SlideShare. N.p., 22 Dec. 2015.Web. 25Aug. 2016. <http://www.slideshare.net/CiceronHQ/5-content-marketing-
tips-to-stand-out-in-2016-infographic>.
• “ 6 Steps to Creating Great Content Guide and Infographic. SocialMediadd. N.p., n.d.Web. 25 Aug. 2016. <http://www.socialmediadd.com/content-
creation-infographic-guide_a/374.htm>.
• B2B Content Marketing: 2016 Benchmarks, Budgets andTrends. 2016. Content Marketing Institute, Marketingprfs, Brightcove. PDF. 25 August 2016.
<http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf>.
• "BuildingYour 2016 Content Strategy - ZenContent." ZenContent. N.p., 12 Feb. 2016.Web. 25Aug. 2016. <http://zencontent.com/2016/02/13/building-
your-2016-content-strategy/>.
• "ContentMarketingTips: 10 Fundamentals Of ReadableContent - #infographic." Digital Information World. N.p., n.d.Web. 25Aug. 2016.
<http://www.digitalinformationworld.com/2015/10/infographic-10-fundamentals-of-readable-content.html>.
• DeMers, Jayson. "The 7 Basic PrinciplesThat DictateContent Marketing Success." The Huffington Post.TheHuffingtonPost.com, n.d.Web. 25 Aug. 2016.
<http://www.huffingtonpost.com/jayson-demers/the-7-basic-principles-
th_b_11432784.html?utm_content=buffere49b2&%3Butm_medium=social&%3Butm_source=linkedin.com&%3Butm_campaign=buffer>.
• Deshpande, Pawan. "29 Essential Content Marketing Metrics." The Huffington Post.TheHuffingtonPost.com, n.d.Web. 25 Aug. 2016.
<http://www.huffingtonpost.com/pawan-deshpande/29-essential-content-mark_b_7784822.html>.
• “Dos and Don'ts of B2B Content Marketing." The Content Standard by Skyword. N.p., 13Aug. 2014.Web. 25 Aug. 2016.
<http://www.skyword.com/contentstandard/marketing/the-dos-and-donts-of-b2b-content-marketing/>.
• "Do's and Dont's of Content Marketing." Visually. N.p., n.d.Web. 25Aug. 2016. <http://visual.ly/dos-and-donts-content-marketing>.

18. Work Cited:
• "Expert AdviceOn DevelopingAn Effective Content Marketing Strategy."Expert Advice On Developing An Effective Content Marketing Strategy. N.p., n.d.
Web. 25Aug. 2016. <http://www.digitalinformationworld.com/2015/04/developing-a-content-strategy.html>.
• "How Much ShouldYour Content Marketing Really Cost?" Brian Honigman. N.p., 28 July 2015.Web. 25Aug. 2016.
<http://www.brianhonigman.com/true-content-marketing-cost/>.
• “IdealWord Counts for Social Media Posts [Infographic]." MarketingProfs. N.p., n.d.Web. 25Aug.
2016.<http://www.marketingprofs.com/chirp/2016/29671/the-ideal-word-counts-for-social-media-posts-infographic>.
• "INFOGRAPHIC:The Secret to Content Marketing." SocialTimes. N.p., n.d.Web. 25Aug. 2016. <http://www.adweek.com/socialtimes/infographic-the-
secret-to-content-marketing/619639>.
• Meldey, Norma. "PROS ANDCONS OF CONTENT MARKETING." LinkedIn. N.p., 5Oct. 2015.Web. 25 Aug. 2016. <https://www.linkedin.com/pulse/pros-
cons-content-marketing-norma-medley>.
• “Mixology of Content Marketing - #Infographic." The Mixology of Content Marketing - #Infographic. N.p., n.d.Web. 25Aug. 2016.
<http://www.digitalinformationworld.com/2015/10/infographic-the-mixology-of-content-marketing.html>.
• Montini, Laura. "The StaggeringCost of Content Marketing (Infographic)."Inc.com. N.p., n.d.Web. 25Aug. 2016. <http://www.inc.com/laura-
montini/infographic/how-much-marketing-really-costs.html>.
• "SCALEYOUR CONTENT MARKETINGTOGROW LEADSAND REVENUE."Content Curation & Content Marketing Platform. N.p., n.d.Web. 25Aug. 2016.
<http://www.curata.com/>.
• “What ContentTypes ShouldYou Create? [Infographic]." MarketingProfs. N.p., n.d.Web. 25 Aug. 2016.
<http://www.marketingprofs.com/chirp/2016/29204/what-content-types-should-you-create-infographic>.
• "What Is Content Marketing?" Content Marketing Institute. N.p., n.d.Web. 25 Aug. 2016. <http://contentmarketinginstitute.com/what-is-content-
marketing/>.

19. Contact Us for the Full Presentation:
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13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com