Here Jen Gordon and Jen Havice talk about great landing page design and where it can fall down for International CRO Day. You can watch the On Air Hangout via Youtube here:
https://www.youtube.com/watch?v=5m3D3zfhero&feature=youtu.be
8. What are the design elements that contribute to conversion friendly pages?
1. Design that supports the goal of the page
2. Design that incorporates relevant imagery/graphics - Be true to your brand
3. Design that compliments the messaging
4. Design that works in tandem with the copy to convey value