Make Mention Media and Communications LLC

Greater Minneapolis-St. Paul Area, MN United States

Technology / Software / Internet

Over the past several years, I have been helping businesses get better performing websites and marketing campaigns with better online copy. How? It's all in the approach. Every project I take on has Conversion Rate Optimization baked into the copy development process. This means: - Customer research is an integral part of the value delivered. - Testing leads to learning. Without understanding what works and what doesn't, there's no way to know which direction to go. - Iteration happens. - Quantitative research comes into play. Even a wordsmith should look at Google Analytics to inform copy decisions. Plus, I'm a firm believer that a blend of science and creativity can m...