2. Key Finding:
SEOs tend to have
trouble showing the
value of their work
internally to
stakeholders & decision
makers.
CUSTOMER INTERVIEWS
@_JHoff PubCon
3. Think Search Experience Optimization
Three Solutions
Report on business impact metrics
Make friends with your Devs
@_JHoff PubCon
14. DEV ALIGNMENT
Understand how they prefer to work
Prioritization is key
Identify opportunities to automate
processes
Humanize things - Buy them a beer!
How can you align your team
with your Dev team?
@_JHoff PubCon
15. TOOLS
A great way to reduce the friction with Devs, use workflow automation tools.
@_JHoff PubCon
16. DEV SURVEY
Pain points: Not enough time
Most Enjoyable: Problem solving
Success Measurement: How much
gets accomplished
Accomplish something great
together!
Feedback about their jobs:
@_JHoff PubCon
20. SPEED
IMPACT
Img: Google Dev blog: https://developers.google.com/web/fundamentals/performance/why-performance-matters/
How much revenue are you leaving
on the table by having a slow site?
Test your speed impact:
https://www.thinkwithgoogle.com/feature/testmysite
$763k
@_JHoff PubCon
21. SITE NAVIGATION & STRUCTURE
Img: https://www.marketingcharts.com/industries/retail-and-e-commerce-83523/attachment/namagoo-elements-great-online-shopping-experience-may2018
@_JHoff PubCon
24. BIZ CHALLENGES
Management: Revenue has dropped
Head of Marketing: Traffic has dropped
Customer: I can’t find what I’m looking for
What happened?
@_JHoff PubCon