Jennifer Schaus JSchaus@JenniferSchaus.com provides a webinar on how to leverage social media for sales sucess. Full audio & video avail at: http://youtu.be/uXWJneBnsrU or contact Jennifer Schaus + 1 - 2 0 2 - 3 6 5 - 0 5 9 8
3. Leveraging Social Media
for
Marketing & Sales Results
Introduction / Background:
- Consulting firm providing sales & marketing support:
B2G sector
B2B sector
- 8 years in business
- Industry agnostic
4. Leveraging Social Media
for
Marketing & Sales Results
Our Services:
* Social Media Marketing
* Blogging
* Press Release
* Website Content
* Brochure Content
* Linkedin Management
* Twitter & Facebook Management
* Media Coverage
8. Leveraging Social Media
for
Marketing & Sales Results
Social Media – WHAT Is It?
WEB 2.0
“Means of interactions among people in which they
create, share & exchange information & ideas in
virtual communities & networks” WIKI
9. Leveraging Social Media
for
Marketing & Sales Results
Social Media – WHAT Is It?
* Platform for Sharing Content
* Expanding Contacts / Network
* Interactive & Dynamic
* No Boundaries
* Personal / Business Applications
11. Leveraging Social Media
for
Marketing & Sales Results
Social Media – WHY Use It?
ADVANTAGES / BENEFITS:
Branding
Marketing / Advertising
Free Message – YOUR BILLBOARD!
Share Knowledge
Build Credibility
No Geographic Limits
Expand Business
And………….
13. Leveraging Social Media
for
Marketing & Sales Results
END GOAL: Obtain Customers!!
WHY Do Customers Buy?
* Have a need
* Know you - personal
* Trust you - credible
* See value – understand ROI
* Price Is Right
18. Leveraging Social Media
for
Marketing & Sales Results
Social Media – HOW To Use It?
CONTENT IS KING !!!
* White Papers
* Tips
* Webinars
* Answer Questions
* Newsletters
* Press Releases
* Obtain Media / Press
= Build Credibility / Trust
19. Leveraging Social Media
for
Marketing & Sales Results
Social Media – HOW To Use It?
* Always keep it open on desktop
* Join maximum # groups
* PARTICIPATE in groups
* Repost relevant/industry topics
* Who has viewed your profile?
* Follow-up events & connect
* Connect w personal msg
* Recommendations
* Link to your Twitter
= Build Credibility / Trust
21. Leveraging Social Media
for
Marketing & Sales Results
Success Example: Linkedin
LinkedIn
On 04/18/13 8:16 AM, Jennifer L. Schaus wrote:
Thanks Bill for sending Mike XXXXX to me for govt contracting advice. We spoke this morning & I
patched him through to folks who can help him directly w 8a certification & B2G biz plan. I
appreciate you thinking of me for this. Best Regards, Jennifer Schaus
William XXXXX has sent you a message.Date: 4/19/2013
Subject: RE: Thanks Bill,
I was trained to go to you by Linkedin. V/R Bill
22. Leveraging Social Media
for
Marketing & Sales Results
Social Media – CONCLUSIONS
* Here to Stay
* Constantly Evolving
* In Today – Out Tomorrow
* Can Be Advantageous – Business
* Requires Time Investment
•Content Will Drive Success
TIME & CONTENT!