CES 2020 - The memBrain STORM REPORT

THE
STORM
REPORT Special Edition Report: CES® 2020
January 7-10, 2020
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THE STORM REPORT @ CES® 2020
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CES® is the world's gathering place for all those who thrive on the business of
consumer technologies and has served as the proving ground for innovators
and breakthrough technologies for 50 years — the global stage where next-
generation innovations are introduced to the marketplace.
Each year, memBrain LLC attends CES® to gather intelligence on hot new
products and to identify emerging trends and industries.
This special edition of memBrain’s magazine, The STORM Report, is a
compilation of memBrain’s observations from the CES® show floor combined
with the most “buzzed about” products according to leading industry
publications, industry insiders, and the CES® 2020 Innovation Award winners.

CES®2020 INNOVATION AWARDS
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The CES® 2020 Innovation Awards is an annual competition
honoring outstanding design and engineering in consumer
technology products.
There are two levels of recognition: Honorees are products
that score above the threshold for a given category, while
Best in Innovation is reserved for the highest-rated
product(s) in each category.
In 2020, 464 products received awards, 31 of them being
Best in Innovation winners across 28 categories. For a
complete summary of the winners of CES®, check out the
official website here:
CES® 2020 INNOVATION AWARDS

INTRODUCTION
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With thousands of new products vying for attention at CES®, it is easy to become overwhelmed. But the overarching
trends and themes of the show offer an excellent window into what to expect in the near and not-too-distant future. In
fact, it seemed as if the innovation on display this year was remarkably more focused on the present than on a future
utopia, which was a departure from CES® events of the past.
Putting the “Consumer” back into CES® was undoubtedly front and center. While more than 4,000 companies exhibited
a host of technologies promising a bright future for 5G, augmented reality and the Internet of Things, CES® 2020 was less
of a “bright and shiny object” year, and more of a year to consider how technology can enhance our lives - how we work,
and how we play. The model is shifting from one of technology-literate people to one of people-literate technology.
Rapid developments and adoption of technologies are disrupting nearly every aspect of our lives - and technology
companies understand that in order for these technologies to be commercially successful, they need to be solutions
oriented and grounded on real-life needs.
Exoskeletons and AR glasses that enhance our fitness. Connected cars that communicate with smart cities. Wearables
that detect heart health, and more. From Delta’s impressive display of hospitality-driven innovation to P&G’s range of
products to personalize personal care, there was a strong focus on technology improving our everyday lives.

KEY TRENDS &
BUZZWORTHY
PRODUCTS6© 2020 memBrain LLC. Not to be copied or disseminated without prior written approval by memBrain LLC.

KEY TRENDS AND BUZZWORTHY PRODUCTS
2020 KEY CATEGORIES
AI and Robotics
AR/VR/XR
Audio & Video
Automotive
Computing
Digital Imaging
Displays
Health & Wellness
Kids & Family
Sleep Tech
Smart Home
Wearables
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Included in this report is a sampling of the major categories, key trends, and buzzworthy products from
the CES® 2020 show floor that we observed. For any additional or more detailed information on the
products and trends included in this report, please feel free to reach out to our reporting team.

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I, ROBOT.
Artificial Intelligence and Robotics are no longer a vision of the future; they are
here today, and are becoming seamlessly integrated into our everyday lives, and
mostly for the better. From sophisticated prosthetics to cute robots that perform
simple household functions, from smart toothbrushes to chatbots that provide us
with “artificial human” companionship, AI and Robotics dominated at CES® 2020.
And as autonomous things proliferate, there is an expected shift from stand-
alone intelligent things to a swarm of collaborative intelligent things where
multiple devices will work together, either independently from people or with
human input. With a greater focus on human interaction and optimization than
ever before, companies like Samsung, Kyocera, and Bosch demonstrated that AI
and robots are coming into our lives in all shapes and sizes, for various purposes.
And they aren’t replacing us. They’re helping us become better.

AI AND ROBOTICS
BOSCH VIRTUAL VISOR
WHAT IT IS
Bosch’s Virtual Visor is a transparent digital sun visor - the
company’s first AI for the automotive sector. A transparent
LCD display connected to the interior monitoring camera
detects the position of the driver’s eyes. Using intelligent
algorithms, the Virtual Visor analyzes this information and
darkens only the portion of the windshield through which
the sun would dazzle the driver.
WHY IT MATTERS
Since the dawn of driving, there’s been an annoying
constant - sun glare. In fact, according to Bosch, there is a
16% higher chance of a car crash on brighter days. This
visor blocks the sun, and not the road - making it a very
consumer-friendly, thoughtful technology solution.
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AI AND ROBOTICS
BRAINCO PROSTHETIC HAND
WHAT IT IS
A cutting edge EEG science and robotics startup, BrainCo,
has developed a prosthetic hand that can not only be
intuitively controlled - sensing electrical instruction signals
from the brain via the residual limb they travel down, but its
movement is also impressively dexterous. It is the world’s
most affordable A.I.-powered prosthetic hand.
MSRP $10,000 - $15,000 (Pending FDA approval)
WHY IT MATTERS
While it is exciting to see smart TVs, self-driving cars, cool
robots and more at CES®, it’s hard to get more amazing than
ever technology that promises to make a real, life-changing
difference for amputees and other users.
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AI AND ROBOTICS
LULULAB LUMINI HOME
WHAT IT IS
Lumini is a personalized AI skin assistant that analyzes the
user’s skin in 10 seconds and recommends the best
products and services for the user’s skin type.
WHY IT MATTERS
It is another example of providing convenient solutions for
consumers - making skin analysis and management
something that doesn’t require seeking out an expert. It is
the first brainchild of Lululab - a spinoff from Samsung
Electronics.
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AI AND ROBOTICS
MISTY ROBOTICS: MISTY II
WHAT IT IS
Misty Robotics, a spinoff of toy company Sphero and the
creators of the Misty programmable robot have announced
that Misty II will begin shipping to backers in April. Misty II
uses Microsoft’s .NET Core and released a .NET software
development kit where developers can use the “Misty as a
Concierge” template to program the robot platform for
environments such as entertainment & sports venues, hotels,
eldercare, retail, commercial real estate, museums, and more.
MSRP $2,399
WHY IT MATTERS
Misty II, a cute robot that looks like a toy but whose creators
designed it for real work is part of a growing number of
programmable, task-agnostic robots for enterprise that are
changing the workplace and service industries.
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AI AND ROBOTICS
OMRON I4 SCARA
WHAT IT IS
The OMRON i4 has the world’s first design of EtherCAT module,
connected directly on the robot controller and arm, which allows
users more flexibility in configuring the equipment. OMRON's
display of automation technologies at CES® 2020 highlights how
its machines work together in harmony with humans in a factory
environment. The OMRON booth featured robots, manufacturing
equipment and sensors designed to improve worker safety and
satisfaction, boost efficiency, and produce higher quality
products
WHY IT MATTERS
Manufacturers around the world are facing major challenges in
having to produce a high mix low volume of products and shorter
product life cycles while dealing with labor shortage issues. This
robot facilitates advanced assembly, inserting and mounting
processes that require high accuracy and demanding throughput,
as well as ensured quality control with vision integration.
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AI AND ROBOTICS
ROBOSEN T9
WHAT IT IS
With 22 programmable servo motors, this 3.2 pound robot
dubbed ROBOSEN T9 can walk, drive, pose, dance, and
even do some push ups on cue - and go from car to robot
and back in an instant. Users can program new gestures
with a few different mobile interfaces, including the
popular kid-friendly Scratch visual programming
language that other beginner robots often use.
MSRP $500
WHY IT MATTERS
If you’ve ever wanted to buy a robot that functions
(almost) just like one in the TRANSFORMERS movies, this
robot is more than meets the eye!
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AI AND ROBOTICS
SAMSUNG BALLIE
WHAT IT IS
Samsung’s Ballie is a personal - and personable - robot that
rolls around the house and responds to commands like a pet
dog. The device uses a mobile interface, on-device AI
capabilities, voice activation, and an in-built camera to
recognize and respond to its users and help them with
household tasks. It can be used as a wakeup call, a fitness
assistant, to record moments, or to manage other smart
devices like TVs and vacuums. It also keeps real pets
company when their owners are out of the house!
WHY IT MATTERS
Ballie is Samsung’s response to the demand for more
human-centric innovation which aims to enhance the
wellbeing of consumers by catering to their individualized
needs.
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AI AND ROBOTICS
SARCOS ROBOTICS GUARDIAN XO
WHAT IT IS
Sarcos Robotics teamed with Delta Airlines at CES® 2020 in
Las Vegas to explore new employee technology worn by
humans and designed to perform superhero feats including
the Guardian XO - the first battery-powered industrial robot
to combine human intelligence, instinct, and judgement
with the power, endurance, and precision of machines.
WHY IT MATTERS
Technologies that enhance human performance are poised
to transform the way we get work done - in this instance,
offering greater strength without restricting freedom of
movement to boost productivity while dramatically
reducing injuries.
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AI AND ROBOTICS
STAR LABS NEON ARTIFICIAL HUMAN
WHAT IT IS
Neon is a humanoid AI avatar that looks like a human and
can respond to questions in almost real time while giving
expressions such as a smile or raised eyebrow while
doing so. It is a chat-bot, not an AI assistant. Artificial
Humans can have conversations and behave like humans,
forming memories and developing new skills over time.
Neon avatars are created from footage of actual people
that is fed into a machine-learning model.
WHY IT MATTERS
There is a shift in making technology more “human” - in
this case, it is quite literal. These are still 3-4 years away
from primetime, but watch this space.
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AI AND ROBOTICS
TANGIBLE RESEARCH TACTILE TELEROBOT
WHAT IT IS
The Tactile Telerobot is a pair of dexterous robotic hands
that are controlled by high fidelity haptic gloves. The
gloves offer precise fingertip tracking so it feels like the
robot hands are your own. The Tactile Telerobot can be
tethered to a controller or operated remotely over the
Internet.
WHY IT MATTERS
The Telerobot is intended for industrial, clinical, or other
situations where direct human contact is not possible and
requires a great deal of precision.
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MIXED REALITY :
BEYOND PLAYTIME
The promise of augmented and virtual reality has been
hyped for decades, but actual use cases are finally
cropping up. Virtual Reality (VR), Augmented Reality (AR),
and Extended Reality (XR) are changing the way in which
people perceive the digital world. Major automakers,
peripheral developers, and streaming companies were all
showing off VR- and AR-ready solutions. This year’s CES®
showcased the state of the art in mixed reality
technologies. VR’s gradual expansion from consumer
devices into retail and business use is actually becoming
compelling as well.

AR/VR/XR
BHAPTICS TACTSUIT
WHAT IT IS
bHaptic’s is leading the way in interactive virtual reality
gaming with its TactSuit, a vest that has 40 vibration
actuators, 20 on the front and 20 on the back of the suit.
On the back is also a battery pack which will give you
about 10 hours of gameplay on one charge. The TactSuit
can be connected to your PC or tablet via Bluetooth
which means you’ll benefit from an entirely wireless
experience when you’re playing games.
MSRP $499
WHY IT MATTERS
bHaptic’s is taking gaming to another level. The TactSuit
allows gamers to experience the vibrations, movements
and sound effects of the game as if you were really there.
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AR/VR/XR
ESCAPE VR ARENAVERSE LASERTAG
WHAT IT IS
Showcased at DreamlandXR, a CES® side event at the
Alexis Park Hotel, Escape VR’s Arenaverse is a free
roaming VR Lasertag game that was created to offer a fully
immersive experience combining the best aspects of
virtual reality and escape rooms in a familiar facility
format. The experience includes a backend system that
can save statistics and reward players with virtual
currency - keeping them coming back for more. Players
can track how they played each time, reviewing accuracy,
damage over time, and even estimated calories burned.
WHY IT MATTERS
Free-roam gameplay is truly a next generation VR
experience, and the format offers a location-based
experience that can’t be replicated at home.
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AR/VR/XR
MOJO VISION SMART CONTACT LENS
WHAT IT IS
Mojo Vision is all about “invisible computing.” The
company’s smart contact lens product includes an
embedded display the size of a dot from an ink pen
-the smallest, densest display ever made. Peek to a
corner in any direction and you’ll see icons pop up
ranging from a calendar, weather, notifications,
music playback, teleprompter, and more. At first, the
company will focus on people who are visually
impaired.
WHY IT MATTERS
Enhancing human performance with technology and
making technology invisible were huge trends at
CES® 2020, and this product is a little bit of both!
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AR/VR/XR
NORM GLASSES
WHAT IT IS
Featuring an Android-based operating system, voice user
interface, speakers, camera and a display that shows
digital content in the user’s field of vision, Norm Glasses
allow users to interact with the digital world hands-free
and improve their productivity - all while being
indistinguishable from normal glasses. Among a wide
race of features, they also provide captioning for the
hearing impaired and enable those who are visually
impaired to interact with digital content through voice or
remote assistants.
WHY IT MATTERS
Recognized as a 2020 Best of Innovation winner, Norm
Glasses are an excellent example of how technology is
becoming seamlessly integrated into, and enhancing, our
lives. 25

AR/VR/XR
NORTH FOCALS 2.0
WHAT IT IS
Focals 2.0 are advanced prescription smart glasses that
move beyond the HMD with holographic display
technology - offering discreet access to information you
need, when you need it. The first generation of Focals are
stylish, everyday smart glasses with a display only the
wearer can see. Focals 2.0 is the next step in defining the
future of eyewear with a design that is lighter and
features a sharp, more vibrant display.
WHY IT MATTERS
Many have noted that these are the glasses that Google
wishes that they made (for Google Glass) largely because
the glasses are fashion forward and stylish.
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AR/VR/XR
NREAL LIGHT AR HEADSET
WHAT IT IS
Beijing-based Nreal’s Light glasses resemble a pair of
lightweight sunglasses that can link to an Android phone
via a USB-C Cable. It runs standard Android apps, and
when the user is wearing them, those apps appear to be
blown up to a giant size. The image only operates in a 52-
degree field of vision, but Nreal says its comparable to
watching a 200-inch television. The glasses include
SLAM tracking cameras that map the user’s surroundings
and can interact with nearby walls and objects.
MSRP $499
WHY IT MATTERS
An affordable, lightweight HMD solution may be the key
to making AR/VR/XR content more accessible and
mainstream.
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AR/VR/XR
PANASONIC HDR CAPABLE UHD VR GLASSES
WHAT IT IS
Panasonic’s HDR capable UHD virtual eyeglasses
incorporate the company’s audio and visual technologies
along with signal processing technologies, acoustic
technologies of Technics audio products and optical tech
use in Lumix digital cameras. The main features of the
new VR glasses are the UHD high-quality images that are
capable of displaying HDR thanks to a micro OLED panel
and high-quality sound that can be reproduced over a
range of frequencies from ultra-low to high.
WHY IT MATTERS
Packed with technical specs to support a variety of new
VR experiences, Panasonic’s product offers a far more
attractive and comfortable display solution vs. traditional
VR HMDs.
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AR/VR/XR
PICO NEO 2 & NEO 2 EYE VR HEADSETS
WHAT IT IS
The Neo 2 and Neo 2 Eye are successors to the original
Pico Neo headset from China-based VR headwear
company, Pico, and offer an all-in-one VR Headset with
6DoF tracking. Pico claims the Neo 2 Eye model will use
eye tracking technology from Tobii to “improve daily
enterprise operations and applications.” Tobii is the same
company that provided the eye tracking technology for the
HTC Vive Pro Eye.
MSRP $900
WHY IT MATTERS
Pico Neo 2 could be the next best standalone HMD after
the Oculus Quest with best-in-class 4K resolution, comfort,
enterprise functionality, 6 degrees of freedom, world-
leading precision eye tracking and spatial stereo speakers.
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AV+ CONNECTIVITY
Audio and video devices continue to
dominate at CES® with various new
headphones, sound bars, videoconferencing
technologies, and more. Apple AirPod
competitors were everywhere at CES® 2020,
many with better battery life, sportier
designs, better noise reduction, and more. A
big development in recent years is that
headphones can now double as hearing aids,
and there will be more "hearables" at the
show that help compensate for hearing loss.
Another trend was high-end
videoconferencing - making it easier than
ever for companies to save money on travel
and overhead with remote work solutions
and enhanced connectivity for more efficient
collaboration.

AUDIO AND VIDEO
CLEER AUDIO CRESCENT
WHAT IT IS
Cleer’s Crescent loudspeaker is designed with the
living room in mind. It is a wireless smart speaker
that takes more cues from the B&W Zeppelin than it
does an Amazon Echo. It is fitted with an impressive
array of drive units which perform a series of
psychoacoustic tricks to create different
soundstages for three distinct listening modes.
MSRP $599
WHY IT MATTERS
The speaker’s audio modes, Wide Stereo, 360 and
Immersive, elevate the listing experience. It is also
another example of technology becoming invisible
with its aesthetically pleasing design.
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AUDIO AND VIDEO
FLEXOUND AUGMENTED AUDIO
WHAT IT IS
Flexound Augmented Audio adds the sensation of touch
to audio-visual listening experiences — be it music,
games, television, streaming, or movies. Flexound
enhances the customer experience by integrating its
patented augmented audio module into car seats,
theater seating, furniture, cushions, gaming devices. It
offers a more subtle immersive experience than
traditional 4D-type cinema seating through binaural
stereo and a subtle sensation of touch for any seat.
WHY IT MATTERS
While it seems like Augmented Audio is focused on
moviegoers, it is tech that will likely be incorporated into
gaming chairs and even living room furniture in the
future.
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AUDIO AND VIDEO
LOGITECH BLUE YETI X
WHAT IT IS
Featuring new Blue VO!CE technology and a custom
four-capsule condenser array, Yeti X delivers
legendary Blue broadcast sound for professional-
level gaming, streaming, podcasting and video
production. The ultimate mic for today’s creators,
consumers can make Yeti X sound the way they want
using presets for crisp and modern, warm and
vintage, classic radio voice, or make your own unique
signature sound.
WHY IT MATTERS
Recently acquired by Logitech, the Yeti X is the first
USB microphone to include Blue VO!CE broadcast
vocal effects.
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AUDIO AND VIDEO
JABRA ELITE ACTIVE 75T
WHAT IT IS
Jabra Elite Active 75t are workout-friendly earbuds
with 7.5-hours of playback per charge. The Voice
Assistant enabled earbuds have a unique 4-
microphone call technology that filters out disruptive
noise around you.
MSRP $179.99
WHY IT MATTERS
Elite Active 75t are designed specifically for an active
lifestyle. The gym-friendly earbuds are lighter and
more discreet than the previous version. Most
notably, they have an IP57-rating which makes them
fully waterproof and sweat-proof.
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AUDIO AND VIDEO
JBL 9.1 DOLBY ATMOS SOUNDBAR
WHAT IT IS
This is JBL’s first Dolby Atmos-compatible soundbar
with surround sound functionality and detachable,
battery-powered, wireless speakers. The base of the
soundbar has four speakers that point upward to
bounce sound off the ceiling. It has support for Dolby
Vision, Chromecast and Bluetooth, and is compatible
with Airplay 2, making it easy to stream music, too.
MSRP $999
WHY IT MATTERS
The easy-to-use features make it easy to have a true
at-home surround sound experience.
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AUDIO AND VIDEO
LENOVO THINKSMART VIEW
WHAT IT IS
Lenovo added a standalone video conferencing device
to its range, the ThinkSmart View - giving Microsoft
Teams calls a dedicated screen alongside your PC or
laptop. The new smart display has an 8-inch
touchscreen along with a 5-megapixel wide-angle
integrated camera, dual microphone array, and 1.75-
inch 10 watt full-range speakers for those who would
like to free up their computer when videoconferencing
at work or at home.
MSRP $349
WHY IT MATTERS
The PC has limited multitasking power and this offers
an efficient and affordable alternative.
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AUDIO AND VIDEO
MEETING OWL PRO
WHAT IT IS
An all-in-one 360 degree camera with 1080p
resolution, speaker, and mic with equalizing volume.
It’s compatible with platforms such as Zoom,
Microsoft Teams and Skype Business. By using vision
and voice recognition, the camera shifts to
whomever is speaking.
MSRP $999
WHY IT MATTERS
As popular as video conferences are now, there are
still technical difficulties that exist (think setting up
the meeting or not being able to hear someone). The
Meeting Owl removes this friction and makes people
really feel like they’re in the same room.
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AUDIO AND VIDEO
ROYOLE MIRAGE SMART SPEAKER
WHAT IT IS
The Royole Mirage smart speaker isn’t your average
speaker with a voice assistant - it also includes a
wraparound 7.8-inch flexible AMOLED touchscreen
display up-front. The wraparound display will not
only show you results for the questions you pose, it
will also offer visuals. There’s also a 5MP camera
baked into the speaker for video calling (but Royole
has included a camera mute switch for privacy
enthusiasts).
MSRP $899
WHY IT MATTERS
It’s super cool looking and offers an innovative visual
twist on the smart assistant.
39

AUDIO AND VIDEO
VIZIO ELEVATE
WHAT IT IS
A striking aluminum soundbar with side speakers
that can rotate upward when they sense Dolby Atmos
or DTS X content being played, the VIZIO Elevate
features mechanically roaring drivers which can
serve either as height channels or to boost the
existing stereo channels. It also has Chromecast
built-in and voice assistant capability with Google
Assistant and Alexa.
WHY IT MATTERS
Its sleek look and auto-rotating speakers make this
soundbar especially intriguing.
40

AUDIO AND VIDEO
X BY KYGO XELLENCE EARBUDS
WHAT IT IS
The Norwegian DJ and producer launched a number
of products under his “X by KYGO” brand moniker
including his signature Xellence earbuds which offer
a personalized listening experience with “the latest
technology advancement in sound personalization,”
Mimi Defined. Mimi Defined combines an on-phone,
in-app hearing test with an audio processing feature.
MSRP €299
WHY IT MATTERS
The X by Kygo audio gear brand is 100% owned by the
28-year-old producer, offering the range a built-in
celebrity endorsement that feels authentic to
consumers.
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DRIVING INNOVATION
CES® 2020 cemented its role as the most important show for
automotive technology, with a handful of new car
introductions (and re-introductions) and even more
innovative new concepts. From Sony’s incredible Vision-S
concept car complete with a cockpit array of LCDs to BMW’s
super-luxe lounge seating and announcement that it would
be the first automaker with 5G in-car telematics (in
partnership with Samsung), our vehicles are becoming more
and more our largest mobile entertainment/infotainment
device. There were also multiple EVs, people-haulers, and
transporters of the future (see Hyundai x Uber’s sky taxi
partnership). The automotive industry of the future has the
potential to be unrecognizable from that of today - thanks
namely to the following evolutions driving innovation and
change: connected, autonomous, sharing, and electric.

AUTOMOTIVE
BMW I3 URBAN SUITE
WHAT IT IS
BMW I3 Urban Suite offers inviting space with a high feel-
good factor in which to spend time – the perfect place for
relaxing, enjoying in-car entertainment or focusing on
work in a laid-back setting, a mobility experience tailored
entirely to the passenger’s individual needs. The vehicle is
underpinned by a holistic approach to making
responsible use of resources, encompassing the
powertrain with zero local emissions, and the careful
selection of materials and the production processes
involved.
WHY IT MATTERS
The car offers its passenger a first-hand experience of the
BMW Group’s innovative and sustainable mobility
concept, while clearly demonstrating that luxury travel in
the future will have nothing to do with vehicle size. 44

AUTOMOTIVE
DAMON HALO HYPERSPORT
WHAT IT IS
With CoPilot™ and Shift™ technologies, this electric
motorcycle helps promote safety and adjustable
ergonomics to riders. A 360-degree advanced warning
system scans surroundings for danger as well as
collects rider, traffic and motorcycle data to help user
experiences. Damon motorcycles are offered on 36
and 48 month subscription plans that bundle the
payment, insurance, connectivity and over the air
updates, just like the smartphone industry.
WHY IT MATTERS
Halo Hypersport is the safest, smartest, most
advanced electric motorcycle ever made.
45

AUTOMOTIVE
FISKER OCEAN
WHAT IT IS
An electric SUV set to launch in 2022 with an interior
that’s all vegan, parts made from recycled materials, a
solar roof, and a 300 mile range on a single battery
charge. It also introduces the patented California mode
- a feature in which the car’s nine windows all open
with the tap of one button.
MSRP $37,499
WHY IT MATTERS
This will compete with Tesla’s 2021 Model Y, a compact
SUV which will be priced at $40,000.
46

AUTOMOTIVE
HYUNDAI’S S-A1 EVTOL FLYING TAXI
WHAT IT IS
S-A1 eVTOL Personal Air Vehicle is the 100% electric
flying car for Uber’s air taxi network. The five-person
vehicle will have a cruising speed of 180 mph and a
cruising altitude of around 1,000-2,000 feet above
ground. By incorporating smaller, electric-powered
rotors, it will produce less noice than a combustion
engine helicopter.
WHY IT MATTERS
The world is on its way to an urban transportation
revolution, and Hyundai is playing an integral part by
lending its manufacturing credibility to Uber’s plan to
launch an urban air taxi system by the mid-2020s.
47

AUTOMOTIVE
MERCEDES AVTR
WHAT IT IS
Mercedes-Benz's all-electric Avatar-inspired AVTR is
both weird and compelling, with expansive see-
through surfaces and no steering wheel. It'll never
show up in garages, but its suite of earth-friendly
features could be an indication of what we can expect
to see from the luxury automaker in future vehicles.
WHY IT MATTERS
The automotive industry is undergoing a
transformation that a few years ago seemed ludicrous.
Across the board, carmakers are pushing to become
sustainable with carbon-neutral vehicles and factories.
48

AUTOMOTIVE
SONY VISION-S
WHAT IT IS
The Vision-S is an electric concept car focused on
“safety, entertainment, and adaptability.” Sony has
equipped the car with “Safety Cocoon,” automotive-
focused imaging technology that gives the car a 360-
degree view of its environment and any potential
hazards.
WHY IT MATTERS
Sony declared it is “taking a leadership position” in
providing sensor technology to the automotive
industry. This is further evidence that tech companies
are becoming more involved in helping to determine
what the future of cars will look like.
49

AUTOMOTIVE
TOYOTA WOVEN CITY
WHAT IT IS
The Toyota Woven City is the automaker's daring plan
to build a tiny metropolis near Mount Fuji that will
function as a research center. Autonomous cars,
mixed-use transportation veins and 2,000 residents
will come together to see what happens when a smart
city is built from the ground up with today's
technology.
WHY IT MATTERS
The company is investing in finding a way to improve
the way we live in the future - to create an ever-better
way of life and mobility for all.
50

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COMPUTING IN 2020:
SPEED. FLEXIBILITY. POWER.
BUT ABOVE ALL, DESIGN.
Computing in 2020 has taken on many different shapes and sizes. From bendy
screens to uber-powerful gaming desktops, there was a definitive focus on
devices that enhance our performance at work and play with speed, flexibility,
and more power. And while 5G remained a dominant feature, allowing your
compact phone or laptop unfurl into something that resembles a tablet was a
major trend across all major PC and mobile manufacturers this year.

COMPUTING
ACER THRONOS AIR GAMING CHAIR
WHAT IT IS
The Thronos Air gaming chair is Acer’s latest in the
category, and is the “perfect gaming cave for hard-
core enthusiasts.” Its modular, adjustable, and
customizable. The U.S. version of this chair ships
with three 27-inch monitors, providing the maximum
immersion possible into your favorite titles.
MSRP $13,999 (available March 2020)
WHY IT MATTERS
Believe it or not, the Thronos Air is nearly half the
price of ACER’s Predator Thronos chair that debuted
at CES® 2019 (it’s MSRP was nearly $30,000).
53

WHAT IT IS
Best known for its gaming laptops and preconfigured
desktop rigs, Alienware shoed off a wild new
prototype called the Concept UFO which resembles
the Nintendo Switch but enables players to enjoy
their PC games on a mini Windows 10 gaming PC -
complete with detachable controllers and a dock to
hook it up to a TV or monitor.
WHY IT MATTERS
A truly portable Windows gaming PC could offer the
same library of games that a regular gaming laptop
or computer could, but with the convenience of being
able to take the games anywhere. It’s just a
prototype, but it’s a fascinating idea and one to
watch.
54
COMPUTING
ALIENWARE CONCEPT UFO

WHAT IT IS
The ASUS Zenbook Duo is a dual-screen laptop - it
has a 14-inch full HD screen and an ASUS ScreenPad
Pro which is placed above the keyboard on the
bottom half of the laptop. The ScreenPad is designed
for multitasking - for instance, you can easily have an
internet tab open at the same time as a document
with one of each screen. A stylus is also included.
WHY IT MATTERS
The incorporation of the ScreenPad offers users an
incredible tool for creativity and efficiency thanks to
its split-screen use cases. Conceptually, the design
and unique functionalities of this laptop are
indicative of more intuitive and consumer-centric
designs to come.
55
COMPUTING
ASUS ZENBOOK DUO

WHAT IT IS
Coolpad’s first 5G phone that has a 6.53 inch full HD+
HDR10 display. It also has a dual rear camera with a
48 megapixel primary camera and 8 megapixel wide
angle shooter, as well as a 116MP selfie cam.
Additionally, it has Bluetooth 5.0 connectivity with
Tempow multi-device streaming.
MSRP: $359
WHY IT MATTERS
It comes at a lower price point than other 5G mobile
options, showing that powerful 5G devices will be
increasingly available at affordable prices.
56
COMPUTING
COOLPAD LEGACY 5G

COMPUTING
CYRCLE PHONE
WHAT IT IS
While the smartphone giants are trying to make their
devices fold and encourage the use of wireless
headphones, Cyrcle Phone (a US start-up) is focused
on delivering a shape that it says is more "sensual" and
has built in two headphone jacks (in response to GenZ
and Millennials using headphone splitters to have
shared experience). The phone was designed to fit
better in one’s hands and pockets. The slim, circular
body of the phone is more reminiscent of an oversized
smartwatch than a smartphone.
MSRP: $800 (available in 2021)
WHY IT MATTERS
Non-rectangular people may want a non-rectangular
phone. This form factor is certainly eye-catching!
57

COMPUTING
DELL XPS 13
WHAT IT IS
The new Linux model from Dell has 32G of RAM and
up to a 2TB drive. It comes equipped with theKiller
AX1650 network card built on Intel’s WiFi 6 chipset
(which can deliver up to 2.4Gbps of throughput). It
has a 13.4 inch screen with very small bezel and its
52Wh battery can last up to 19 hours.
MSRP starts at $1,199.99
WHY IT MATTERS
This computer has tremendous features both inside
and out. And, with the WiFi 6 chipset, it’s a machine
that will support high-speed internet as WiFi speeds
increase over the years.
58

COMPUTING
LENOVO THINKPAD X1 FOLD
WHAT IT IS
The Lenovo ThinkPad can function as a tablet, laptop,
or propped up against a stand as a desktop. When it
is flat, it has a 13.3 inch display. When folded, users
can have two independent displays in order to
optimize multitasking. Its magnetic keyboard can
work either attached or detached, and charges
wirelessly inside the folded device.
MSRP starts at $2,499
WHY IT MATTERS
It’s the first fully functional PC with a folding OLED
display.
59

COMPUTING
LG GRAM 17
WHAT IT IS
Part of LG’s new gram series, the LG gram 17 is
lightweight, compact and has a long battery life. It
comes with the 10th Generation Intel Core processor,
Iris Plus graphics and up to 16GB of dual-channel
DDR4 memory. Plus, it has a 17-inch Wide Quad
Extended Graphics Array IPS display which creates
highly detailed images.
MSRP $1,699
WHY IT MATTERS
It’s a large laptop with ample storage that could be
clunky, but rather is lightweight and sleek.
60

COMPUTING
ONEPLUS CONCEPT ONE
WHAT IT IS
A concept phone created in partnership with
McLaren featuring a special electrochromic glass
that switches between being opaque and
transparent by using an electrical current, and sits
over triple camera array. When the glass is dark, it
hides the camera sensors and flash. Additionally, the
camera glass doubles as an ND filter. The phone’s
design also includes a leather finish in McLaren’s
signature Papaya color.
WHY IT MATTERS
Electrochromic glass has previously been found on
cars and planes. This phone has a smaller, thinner
version of the glass.
61

COMPUTING
RAZER KISHI UNIVERSAL MOBILE GAM
WHAT IT IS
With a view to creating a unique ecosystem of high-
performance input devices and infrastructure solutions,
the company introduces the Razer Kishi, a universal
cloud-gaming compatible controller for iOS and
Android phones, and the Razer Sila 5G Home Router, the
first gaming-focused 5G router. Razer’s new Kishi
cloud-compatible controllers provide clickable analog
controls and thumbsticks on both sides of the phone
with a universal fit created in partnership with
Gamevice for compatibility with most smartphones.
WHY IT MATTERS
The Razer Kishi universal mobile gaming controllers
support low latency gameplay on either Android or iOS
devices.
62

COMPUTING
RAZER TOMAHAWK GAMING DESKTOP
WHAT IT IS
Through its partnership with Intel, the company
introduced Razer Tomahawk Gaming Desktop – the first
truly modular desktop system utilizing the new ultra-
compact Razer Tomahawk N1 chassis. A perfect fit for the
Intel NUC 9 Extreme Compute Element, it offers a compact
desktop chassis and advanced modular layout, infusing
Razer’s minimalistic design language to create a one-of-a-
kind desktop case, capable of achieving high clock speeds
and framerates without the bulk of a full-sized desktop.
MSRP $2,000 (anticipated)
WHY IT MATTERS
With the increasing need for processing power in next-gen
games and an ever demanding user base, the flexibility to
upgrade components in this PC has tremendous appeal
for the most demanding gamers, streamers, and content
creators alike. 63

COMPUTING
ROYOLE ROWRITE 2 SMART WRITING PAD
WHAT IT IS
Featuring the latest Royole fully flexible sensor, the
RoWrite 2 is a complete redesign of the original. More
than 40% lighter, significantly smaller and with
longer battery life and better accuracy than its
predecessor, this ultra-portable smart notebook not
only offers more convenience but a better user
experience all round.
WHY IT MATTERS
With Royole's fully flexible sensors embedded in a
soft leather case and a wireless-charging smart pen,
the RoWrite 2 is the perfect companion for those who
cherish the touch and feel of paper in today's digital
world.
64

COMPUTING
SAMSUNG C-LAB SELFIETYPE
WHAT IT IS
SelfieType is an AI-powered keyboard technology that
uses the Galaxy’s selfie camera plus AI to track your
hands, allowing you to type on an invisible full size
keyboard on any surface. Because SelfieType works
using a phone’s camera, it eliminates the problem of
carrying around added accessories (like a Bluetooth
keyboard). The project is from Samsung’s C-LAB
Incubator and is expected to be available later this year.
WHY IT MATTERS
While invisible keyboards already exist using laser
projection, they’ve been a novelty rather than a serious
tool. While the idea of typing on an invisible surface
may sound daunting, it’s an ambitious concept for
moving the technology forward - and also very cool!
65

COMPUTING
TCL FOLDABLE PHONE
WHAT IT IS
TCL displayed its foldable phone prototype, with a 7.2
inch flexible touchscreen and cameras on the back.
The release date and price of the phone have not yet
been announced, but we can expect a late 2020 launch
and a price that's less than competitors (who have
foldable mobile devices at close to $2,000).
WHY IT MATTERS
TCL has brought high-end TVs to market that are priced
lower than its competitors. This has forced companies
such as Samsung, LG, and Sony to rethink their pricing.
TCL is poised to do the same for mobile.
66

DIGITAL
IMAGING67© 2020 memBrain LLC. Not to be copied or disseminated without prior written approval by memBrain LLC.

68
DIGITAL IMAGING:
RISE OF THE HYBRIDS
CES® 2020 was a year of fewer, bigger, better
releases in digital imaging. And while a
majority of major camera manufacturers were
mum at this year’s show, the cameras that did
make a debut have one thing in common —
hybrid versatility. And if the trend is hybrid,
do-it-all camera, do we really need a bunch of
niche products, or just a few that hit all the
high points in a single device?

DIGITAL IMAGING
CANON EOS 1D X MARK III
WHAT IT IS
Canon gave the Mark III an upgrade from its previous
iteration in 2016 with a new sensor, image processor,
autofocus system, and revised controls. The camera
includes build-in Bluetooth, Wi-Fi, and GPS radios,
plus a built-in gigabit Ethernet port.
MSRP $6,499
WHY IT MATTERS
This is Canon’s fastest, most durable shutter yet. It
can snap up to 16 frames per second through the
viewfinder or up to 20 frames per second with live
view, and subject-tracking autofocus.
69

DIGITAL IMAGING
INSTA360 ONE R
WHAT IT IS
Insta360 One R does away with the standard action cam
design and allows you to swap out different lenses and
sensors. Options for lenses include a 360-degree lens, a
wide-angle lens, and a wide-angle lens paired with a
one inch sensor that’s capable of capturing 5K video
(partnership with Leica). It also houses Insta360's AI-
powered object-tracking algorithm resulting in footage
that looks like what you intended to shoot it that way
from the start.
MSRP $479.99
WHY IT MATTERS
The design both allows videographers to get better
quality out of a 360 cam when they don’t need 360, and
switch “lenses” on an action cam.
70

DIGITAL IMAGING
NIKON D780
WHAT IT IS
The Nikon D780 joins Nikon’s already popular range of
DSLR cameras. In addition to the optical viewfinder and
51-point dedicated phase detection AF sensor, the live
view includes on-sensor phase-detection AF of the
Nikon Z 6, the D780 will offer much faster live view AF,
with 273 AF points and eye detection.
MSRP $2,299
WHY IT MATTERS
This camera offers both versatility through full frame
photography and 4K video, slow motion, time-lapse,
and remoteless long exposures - and agility through a
180K-pixel Advanced Scene Recognition System,
superb phase-detect autofocusing in photo and video
and easy wireless image transfer to keep up with every
creative demand. 71

73
GET THE PICTURE?
It was another big year for TVs at CES®. Last year, we reported
on the emergence of high resolution screens, MicroLED and 8K.
This year, we saw further improvements and enhancements to
TVs. For example, TCL debuted the next generation of its Mini-
LED TVs, allowing displays to have better black levels, higher
contrast and overall better quality.
8K was a theme that continued this year, with several new 8K
TVs on display including LG’s OLED ZX Real 8K TV and
Samsung’s Q950TS QLED TV. However, the resolution boost
from 4K to 8K provides no benefit at all unless you sit very close
to the screen. If you have a dedicated theater in your home (not
a “home theater” as the term is commonly used) that can
accommodate a huge screen, 8K may make sense.

DISPLAYS
BOSCH 3D DISPLAY
WHAT IT IS
3D displays use passive 3D technology, meaning they
are glasses-free tech 3D displays and also don’t use
eye-tracking cameras. The technology generates a
realistic effect that can be viewed faster than a
traditional screen and can also be viewed from different
perspectives and by multiple passengers at the same
time. Because the 3D effects should change based on a
passenger’s position in the car, the 3D display will
provide a customized experience for each user.
WHY IT MATTERS
The 3D display creates a new kind of experience for
gaming, 3D movies, smartphone integration and more,
improving the driver and passenger experience with
bigger and more attractive digital visuals.
74

DISPLAYS
LG OLED ZX REAL 8K TV
WHAT IT IS
The LG TV’s display has more than 33 million OLED
pixels along with a noise reduction feature, AI to
identify faces and text, filmmaker mode, and tone-
mapping technology to enhance details.
WHY IT MATTERS
These TVs make all content look more vivid, whether
it’s 8K or not, making everything look as close to 8K
quality as possible. This feature, paired with its
filmmaker mode, has the ability to really create a
cinematic experience at home.
75

DISPLAYS
MISAPPLIED VENTURES PARALLEL REALITY
WHAT IT IS
Parallel Reality is a mind-bending innovation that allows
a hundred or more viewers to simultaneously share a
digital display, sign, or light and each see something
different. Parallel Reality Displays are enabled by a new
pixel that has unprecedented capabilities. These pixels
can simultaneously project up to millions of light rays of
different colors and brightness. Each ray can then by
software-directed to a specific person. Look for this
technology to first roll out in the Detroit Metropolitan
Airport near the Delta Sky Club (Concourse A).
WHY IT MATTERS
From replacing the signs you see around you, to
creating entirely new experiences, the possibilities with
this technology are limitless.
76

DISPLAYS
SAMSUNG Q950TS 8K AI QLED
WHAT IT IS
The 15mm thin 8K TV has a design that is virtually
bezeless, with the TV display using up to 99% of the
screen. The TV upscales content that isn’t 8k in order
to improve display (it can even stream 8K content
from YouTube) and its AI quantum processor
enhances the picture and sound. It is equipped with
Bixby, Alexa and Google Assistant.
WHY IT MATTERS
The very thin TV has a flat back and a close to
bezeless display, which makes content especially
stunning.
77

DISPLAYS
SAMSUNG SERO
WHAT IT IS
A 43-inch 4K TV that can flip from a horizontal to
vertical display so that people can watch content
such as Instagram stories, YouTube videos and
TikTok videos on their TV without the pillarboxing
black bars on the sides. To easily mirror phone
screens, Samsung Galaxy owners can tap their
mobile devices to the TV frame while iPhone owners
can use the TV’s remote.
WHY IT MATTERS
Samsung designed the TV for "the mobile
generation” showing that they are adapting to an
audience that spends a lot of time on their phone
screens rather than their TV screens.
78

DISPLAYS
TCL VIDRIAN MINI-LED DISPLAY
WHAT IT IS
This technology incorporates tens of thousands of
mini-LEDs into a clear glass substrate, allowing
displays to have better black levels, higher contrast
and overall better quality. This is the company's next
iteration of its 8-Series 4K Mini-LED Display, which
debuted in 2019. While an official release date hasn't
been made available, we can expect the product to
hit the market later this year.
WHY IT MATTERS
The mini-LED technology will help viewers watch
clear and vivid content in lighting conditions ranging
from pitch-black to bright, sun-lit rooms.
79

HEALTH &
WELLNESS80© 2020 memBrain LLC. Not to be copied or disseminated without prior written approval by memBrain LLC.

81
HEALTH & WELLNESS:
HUMAN AUGMENTATION
AND OPTIMIZATION
Research by Gartner anticipates that over the next 10
years, increasing levels of physical and cognitive
human augmentation will become more prevalent as
individuals seek “personal enhancements,” raising the
number of biohackers and bodyhackers globally.
Services such as live streaming and classes on demand
were prominent at this year’s CES®, dubbed “the
Peloton effect.” Also related to health and wellness, Sex
Tech and Sleep Tech were hot topics at this year’s show
(the latter so much so that we created a new section for
it in this report)!

HEALTH & WELLNESS
AO ATMOS FACEWARE
WHAT IT IS
A new high-tech solution for increasingly poor air
quality. It’s a clear mask that covers one’s nose and
mouth, and has interior fans that not only clean
surrounding air at about 240 liters per minute but
also adapt to breathing patterns. Its batteries last
about 5 hours and its filters last about a month.
MSRP $410 (pre-order pricing is $350)
WHY IT MATTERS
Air pollution is a major public health concern across
the world that has been linked to lung cancer, strokes
and respiratory infections, to name a few. This device
could help provide some relief.
82

HEALTH & WELLNESS
COLGATE PLAQLESS™ PRO
WHAT IT IS
This is Colgate’s first toothbrush to incorporate
smart optical sensors embedded in the brush head
to enable detection of buildup on teeth in real time. A
light ring on the handle turns blue to alert users that
buildup is detected and turns white when an area is
done.
WHY IT MATTERS
Most people never know if they brush their teeth
properly. This electronic toothbrush is the first to
detect buildup in real time and allows users to ‘see’
how they really brush.
83

HEALTH & WELLNESS
EARGO NEO HIFI
WHAT IT IS
Eargo’s NEO HiFi is an “invisible hearing aid” that fits
inside the user’s ear canal, making it a discreet way to
boost hearing. Targeted to adults with “mild-to-severe,
high-frequency hearing loss,” this device has a strong
feedback-cancellation functionality, along with a better-
than-ever wind noise reduction algorithm. It comes
with a companion mobile app that lets users
personalize their experience. It’s charging case offers
hours of hearing aid use from a 30 min charge.
WHY IT MATTERS
42M Americans live with hearing loss, and only 26% of
them own a hearing aid - mostly because of
accessibility and cost, but also because of the stigma of
wearing a chunky earpiece.
84

HEALTH & WELLNESS
HUAMI AMAZFIT HOMESTUDIO
WHAT IT IS
Launched at CES® 2020, the AmazFit HomeStudio
combines a smart mirror and a treadmill so at-home
exercisers can perform a variety of cardio workouts such
as running, floor work, yoga, and bilateral training. The
machine, which doesn’t yet have a price, uses 3D motion
sensors to monitor your form and prevent injuries. At-
home users can also use the bars on the side of the
treadmill to perform bodyweight workouts and stretch.
WHY IT MATTERS
Similar to the fitness platform Mirror, AmazFit
HomeStudio’s mirror features a camera up top, a
touchscreen in the middle, and two steel legs standing the
machine up - PLUS it has sensors to recognize your
movements (something that Mirror does not).
85

HEALTH & WELLNESS
HEALIUM
WHAT IT IS
Helium is a virtual and augmented reality platform that
helps users decrease stress levels. Leveraging output
from wearable devices that users already own,
Healium’s technology analyzes real-time brain wave
and heart rate data that, when paired with their AR app
or a VR headset, creates a virtual environment that
visualizes the users’ feelings.
WHY IT MATTERS
With the ability to visualize their feelings along with
their real-time brain wave and heart rate data, Healium
users have the ability to take control of their stress by
visualizing it.
86

HEALTH & WELLNESS
LORA DICARLO OŚE
WHAT IT IS
Osé is Lora DiCarlo’s award-winning and patent-
pending microrobotic, hands-free pleasure device
designed to mimic the best kinds of human touch.
There are approximately 250 parts in Osé, which is
higher than the number of bones in the adult human
skeleton, demonstrating the complexity of design and
innovation of the product.
MSRP $290
WHY IT MATTERS
After being banned from the floor in 2019, Sex-Tech was
one of the major categories at CES® 2020 - with sexual
health and wellness companies exhibiting on the show
floor for the first time this year and Lora DiCarlo winning
two new Innovation Awards in Robotics.
87

HEALTH & WELLNESS
OMRON COMPLETE
WHAT IT IS
Omron Complete is the first blood pressure monitor
with EKG capability in a single device. EKG is an
essential heart health measurement, especially for
those with atrial fibrillation, also known as arrhythmia
or AFib, a condition that can lead to increased risk of
stroke and heart failure. Complete can also detect
tachycardia, bradycardia and sinus rhythm.
WHY IT MATTERS
Complete represents groundbreaking innovation for
millions of Americans with AFib or a family history of
irregular heartbeat.
88

HEALTH & WELLNESS
PRIA™ BY BLACK+DECKER™
WHAT IT IS
Pria is an automated medication management and
home health care assistant device. It can schedule
up to 28 medication doses, providing reminder
alerts, dispensing medication at the scheduled time,
and give users access to family or caregivers with
voice command and built-in camera for two-way
video calls.
MSRP $749.99 for a 6-month subscription (available
right now for $699.99)
WHY IT MATTERS
It’s an ultimate home and healthcare tracking and
management tool for independent individuals and
their caregivers that is HIPAA-compliant.
89

HEALTH & WELLNESS
TOMBOT JENNIE
WHAT IT IS
A partnership between robot start-up Tombot and the Jim
Henson Company, Jennie is designed primarily as a soothing
companion for seniors suffering from cognitive ailments, but
the company says it has received interest from those
suffering from PTSD, autism and other conditions. Tombot
Jennie is an animatronic robotic lap dog featuring a coat of
fuzzy synthetic fur and an expressive, comforting personality.
MSRP $449
WHY IT MATTERS
About 1 in 5 people worldwide suffer from apathy, depression,
anxiety, loneliness, frustration, aggression, hallucinations or
dementia. Tombot is designed to delight and improve the
quality of life for anyone who cannot have a live pet.
90

HEALTH & WELLNESS
XENOMA ESKIN EMS
WHAT IT IS
The cable less e-skin EMS (electrical muscle stimulation)
suit reduces a full workout to 20 minutes of exercise. The
suits are designed for a class setting and include a smart
controller which can manage a group of up to 20 suits at a
time. Each suit can also be individually adjusted using a
handheld device. Electrodes are placed on the chest,
abdomen, back, arms, hip, and thighs.
WHY IT MATTERS
Fitness was a major theme at CES® 2020, with
technologies like this EMS suit designed to provide
wearers with the ability to get in shape faster and more
efficiently leveraging technology.
91

93
The first generation of digital kids are now
old enough to be parents themselves and
the next generation of devices and services
including STEM and tech-toys, IoT devices at
home and on-the-go, smart home and
voice-enabled devices, and even AI, are all
poised to have an impact on kids and family.
In the education space, hundreds of digital
education apps and services were on
display at CES® 2020, including several that
claim to use brain waves to improve
learning. There was also a flood of new baby
products - so many, in fact, that it was noted
that last year’s competition for the annual
Best of Baby Tech Awards was up 88% from
the year before.
KIDS & FAMILY

KIDS & FAMILY
4MOMS MAMAROO SLEEP™ BASSINET
WHAT IT IS
The bassinet has five proprietary motions that
replicates the movements of parents as they nurture
their babies. Motions include “car ride,” “kangaroo,”
and “tree swing.” It’s bluetooth enabled,
customizable and has a touch screen control panel.
MSRP $329.99
WHY IT MATTERS
New parents lose approximately 6 weeks’ worth of
sleep in just a year of having a newborn—this
product could help both parents and babies get
much needed rest.
94

KIDS & FAMILY
AMERICAN PRINTING HOUSE’S CODE JUMPER
WHAT IT IS
Designed by Microsoft and developed by APH, Code
Jumper is a tethered hardware device designed to teach
children who are blind or visually impaired how to code.
Users connect small pods to build strands of code and
change sounds to create stories or songs. Each pod has
unique colors and shapes so that students can identify
pieces by sight or touch.
WHY IT MATTERS
Tools currently used to teach computer coding to
children are highly visual-focused. By working with
children who are experts in the tactile world, Microsoft
removed that barrier to entry for visually impaired or blind
children, giving them the opportunity to learn highly
sought-after skills.
95

KIDS & FAMILY
EDUCATIONAL INSIGHTS ARTIE 3000 ROBOT
WHAT IT IS
Artie 3000 is a drawing robot that teaches kids how
to code, putting the “A” in STEAM. Manufactured by
Educational Insights, Artie can “grow” with a child as
they learn how to code, presenting them with more
challenging tasks. Artie can teach Blockly, Javascript,
Python, and more. For ages 7-12.
MSRP: $69.99
WHY IT MATTERS
An Honorary MENSA Member, this toy engages both
sides of the brain and parks creativity in coding in
kids of all ages.
96

KIDS & FAMILY
ELEPHANT ROBOTICS’ MARSCAT
WHAT IT IS
MarsCat is the world’s first bionic pet cat. Fully
autonomous, MarsCat is responsive to one’s touch,
voice, face, and can even play with toys. Each
MarsCat is unique from its eyes, body to personality.
Powered by a Raspberry Pi and equipped with
MarsCat SDK, the robotic pet can be customized and
programmable by the user.
MSRP $649 (via Kickstarter)
WHY IT MATTERS
Robots can reach a point where they will be offering
emotional support to people who want a dog or cat
but can’t have one for reasons ranging from lack of
mobility to allergies.
97

KIDS & FAMILY
HASBRO LIGHTSABER ACADEMY
WHAT IT IS
The Hasbro Star Wars Lightsaber Academy
Interactive Battling System let kids train with the
greatest Jedi and Sith in the galaxy, battle legendary
Masters, and go head-to-head against friends. Using
an app on an iPad or iPhone, the lightsaber has
technology that interacts with the app to track the
user’s angle, speed, and accuracy as they move the
lightsaber. Ages 6+
MSRP $49.99
WHY IT MATTERS
For young fans of STAR WARS, this CES® KAPi Award
winner for the Best Overall Technology Toy is a must!
98

KIDS & FAMILY
RHYTHMO BEATBOX
WHAT IT IS
Rhythmo’s Beatbox is a build-it-yourself MIDI controller
drum machine kit with an integrated battery and
speakers. It’s made from durable cardboard and has
plenty of twisty knobs and arcade-style buttons for
making tunes. Once everything is assembled, you can fire
up the Beatbox app and follow the tutorials to learn about
music production.
MSRP $159 (available on Indiegogo for $139)
WHY IT MATTERS
Many STEM-focused products -- especially those built
around coding -- come with a finite number of activities
that youngsters exhaust in a week. The BeatBox is more of
a true instrument with years of potential use for
musicians to grow into.
99

KIDS & FAMILY
ROYBI ROBOT
WHAT IT IS
ROYBI is an alien-looking robot that teaches kids (ages
3-7) languages and other skills, has a camera with facial
recognition that can remember children and guess
whether the kid was excited or sad after a lesson.
ROYBI’s cloud platform also creates a sharable learner
profile, enabling parents and teachers to come together
around each child’s developing skills and needs.
MSRP $199
WHY IT MATTERS
Education is in need of fundamental change. ROYBI
guides children’s linguistic development beyond
traditional pedagogies, facilitating collaboration
between home and school contexts.
100

KIDS & FAMILY
VIRSIX GAMES ST NOIRE ALEXA GAME
WHAT IT IS
St. Noire is an immersive, cinematic murder mystery
experience that uses the St. Noire’s Alexa Skill to power
its vivid world and the fully voice-activated characters
that inhabit it - meaning no two games are the same.
MSRP $29.99
WHY IT MATTERS
Captivating sound design, writing, and voice acting by
top Hollywood talent combined with the power of Alexa
deliver a next generation game experience unparalleled
in tabletop gaming.
101

103
SWEET(ER) DREAMS
If there was one major health takeaway from CES® 2020, it's
that humans are really bad at sleeping. A ton of new products
on display at the show in Vegas claimed that they'll help us fall
asleep, stay asleep, track our sleep, and even train our brain to
sleep better. Apps like SleepScore, Sleep Cycle, and Sleep
Time) and fitness bands (including several Fitbit models and
and the Motiv ring) were prominent along with smart
mattresses and bedside sensors. Headbands meant to track
sleep, diagnose sleep issues, or teach you how to get better
sleep were also common. Watch this space.

SLEEP TECH
AMAZFIT ZENBUDS
WHAT IT IS
Amazfit ZenBuds are designed for independent ear
braces to help stay on while sleeping. The buds support
sleep detection and produce an analysis report to help
the user understand their sleep sound. In addition to
having sensors that shut off ambient music once the
user is asleep, there’s also a private alarm clock function
to not disturb the person sleeping next to them.
WHY IT MATTERS
One of the biggest complaints that people have about
earbuds for sleeping is fit. Amazfit Zenbuds are light
and compact in design, with a single ear weight of only
1.78 g, which is 68% lighter than that of ordinary wireless
headphones.
104

SLEEP TECH
HATCH RESTORE
WHAT IT IS
Hatch Restore is an all-in-one sleep system that
features a reading lamp with reduced blue light, sleep
sounds and a light-based alarm that feels like the
sunrise. Users can personalize their Restore sleep
routine through the mobile app or on the device.
MSRP: $150 (expected)
WHY IT MATTERS
The Hatch combines sleep sounds, a bedside reading
light, and a sunrise alarm to address our most common
sleep problems, including falling asleep and waking up
in the middle of the night.
105

SLEEP TECH
MOTION PILLOW 2
WHAT IT IS
Motion Pillow has ‘Solution Box’ technology that
analyzes the user’s head position and breathing
position throughout the sleep. It converts the data into
precise adjustments through built-in air bags to change
the pillow’s shape.
MSRP $420 (available on Indiegogo for $294)
WHY IT MATTERS
What makes Motion Pillow 2 unique is in the underlying
technology inside the “Solution Box” which analyzes
the sleeper’s head position and breathing patterns
throughout the sleep and makes the necessary
adjustments to alleviate snoring.
106

SLEEP TECH
SLEEP NUMBER’S CLIMATE 360®
SMART BED
WHAT IT IS
Climate 360® Smart Bed is designed to work with an
individual’s natural cycles. The proprietary ducting
system and advanced high airflow technology
embedded in the mattress to exhaust trapped air
adjusts the temperature of the bed throughout the
night, warming and cooking each side.
MSRP $8,000 (available 2021)
WHY IT MATTERS
Sleep Number is helping to improve a user’s sleep by
addressing problems related to sleeping temperature
giving users the ability to create a personalized
temperature control.
107

SLEEP TECH
URGOTECH URGONIGHT
WHAT IT IS
The first daytime sleep training system, Urgonight
consists of an Electroencephalogram headband that
uses neurofeedback therapy to increase the production
of brainwaves that affect sleep. Clinically proven to help
people get to sleep 40% faster and sleep better
throughout the night, people wear the headband for 20
minutes 3x a week, go through brain training exercises,
and track their progress through a corresponding app.
MSRP $500
WHY IT MATTERS
Traditionally, Electroencephalogram systems are clunky
and uncomfortable. This system simplifies and gamifies
neurofeedback therapy through its adjustable
headband and brain training exercises.
108

SLEEP TECH
XENOMA E-SKIN SLEEP & LOUNGE
WHAT IT IS
Xenoma’s E-Skin Sleep & Lounge apparel is designed for
monitoring the health and wellbeing of elderly people it
analyzes the wearer’s sleep condition and automatically
adjusts the room environment accordingly, while also
enabling everyday monitoring of behavior and fall
detection. Both a traditional pajamas and a track suit
design, Xenoma’s apparel offers proactive exercise
guidance via a smart speaker connection, remote
monitoring and alarms for trips and falls, and evaluation
and advice for sleeping habits via an app.
WHY IT MATTERS
These “smart pajamas” are extraordinary as they offer a
classic style rather than something highly technical,
making them more appealing to their elderly users.
109

111
PRIVACY AND THE COMFORTS
OF (A SMART) HOME
After countless privacy issues were uncovered in 2019, major tech
companies including Google, Facebook, Apple and Amazon came
together at CES® to explain new initiatives in the handling of personal
information and data - particularly as it relates to smart home devices.
Consumers who are increasingly aware that their personal information
is valuable, are demanding control. Analysts report how organizations
recognize the increasing risk of securing and managing personal data,
and governments are implementing strict legislation to ensure they do.

SMART HOME
AUGUST WI-FI SMART LOCK
WHAT IT IS
The new August Wi-Fi Smart Lock has all the same
functionality as the previous generation August
Smart Lock Pro + Connect, but negates the need for
the external Connect Wi-Fi module —Wi-Fi is
integrated directly into the lock itself. Not only that,
but the new model is 45% smaller than the current
August Smart Lock Pro design and 20% slimmer.
WHY IT MATTERS
Security devices that can easily be monitored and
controlled - and that are not obvious - were a huge
trend at CES® 2020. August has quickly become one
of the most trusted brand names in smart locks.
112

SMART HOME
COOKINGPAL “JULIA”
WHAT IT IS
CookingPal “Julia” combines state-of-the-art design
and functionality, video-guided cooking and AI food
recognition. At the core of “Julia” is the ability to
chop, mix, steam, knead, emulsify, weigh and cook,
all within one machine.
WHY IT MATTERS
The machine can be controlled via a smartphone app
or its dedicated Smart Kitchen Hub Tablet - a tablet
that is tailor made for usage in the kitchen. It’s an
intelligent autonomous cooking system that will
almost do all the cooking for you.
113

SMART HOME
HALO CAP BY VARNA TECH
WHAT IT IS
The Halo Cap is an app-enabled child-proof lid that
fits over standard and wide-mouth Mason Jars and is
outfitted with an accessory loop that allows users to
add a +Tag that adds Bluetooth connectivity, device
tracking, access permissions, content logging, usage
history, proximity alerts and other buildable
functions.
WHY IT MATTERS
The Halo provides safe storage for valuable
possessions or keeping dangerous substances away.
114

SMART HOME
HYDRALOOP
WHAT IT IS
Hydraloop is a residential water recycling system
that filters and purifies gray water from baths,
showers and washing machines. Its technology uses
six different filtration methods in order to recycle up
to 85% of water in homes for reuse in toilets, pools
and sprinkler systems.
WHY IT MATTERS
Hydraloop addresses rising concerns regarding
water scarcity and helps people reduce their water
consumption. Plus, it’s compact, self-cleaning, hooks
into existing water systems, and reduces water and
energy bills.
115

SMART HOME
JUNO COOLER
WHAT IT IS
It is a “microwave for cooling” that uses
thermoelectric cooling to instantly cool beverages.
There are preset settings to perfectly chill red and
white wine, and customizable programming options
as well.
MSRP $399
WHY IT MATTERS
We’ve all been there—wanting a cool can of soda or
chilled bottle of wine, only to find something warm
and unappealing. Instead of putting the beverage in
the fridge and freezer until you don’t even feel like it
anymore, meet the Juno Cooler.
116

SMART HOME
KOHLER MOXIE SHOWERHEAD
WHAT IT IS
The Kohler Moxie Showerhead is made up of a
portable smart speaker with built-in Alexa that slots
right into your showerhead.
MSRP starts at $218.90
WHY IT MATTERS
The Moxie Showerhead pairs wirelessly with devices
enabled with BLUETOOTH® technology. You can even
pop out the wireless speaker to take with you to use
on the go.
117

SMART HOME
NANOLEAF UNIFIED LIGHT PANELS
WHAT IT IS
Nanoleaf’s new hexagonal light panels are equipped
with a “Learning Series” technology called “U-IQ” to
react to where you move in your home. For example,
the lights can guide your path if you get home when
it’s dark. The lights also react to natural light and
illuminate accordingly. Additionally, they have a
“Screen Mirror” feature that emulates colors from
computer screens to add ambient effects.
WHY IT MATTERS
These new features that learn movement patterns
and measure natural light are kicking smart lighting
up a notch.
118

SMART HOME
PITAKA’S AIR OMNI
WHAT IT IS
The Air Omni is the world’s first 6-in-1 MFi Certified
charging station for iPhones and iPads. It doubles as a
wireless nightstand charger and device organizer with a
convertible Lightning / USB-C docking station, standard
USB-A and USB-C side ports, and a hidden storage drawer.
The Air Omni charging station complies with standards set
by Apple. It allows for up to charging for up to six devices
where they would charge up as they normally would on any
regular charging pad.
MSRP: $150
WHY IT MATTERS
As more devices are built for wireless charging, this charger
offers a space to conveniently charge multiple devices in
one spot.
119

SMART HOME
SAMSUNG BOT CHEF
WHAT IT IS
Robotic arms that help cooks prepare meals through
AI and computer vision algorithms. The bot chef can
do tasks including opening cabinets, slicing & dicing
and measuring ingredients. It can also learn new
skills in addition to the ones it already has
programmed.
WHY IT MATTERS
It’s a tool that can assist with the time-consuming
tasks involved with cooking. It even puts ingredients
such as oil and hot sauce back in their proper spots,
helping with the clean up process. Co-chefing at its
finest!
120

SMART HOME
SAMSUNG’S WHISK
WHAT IT IS
Samsung-owned smart food platform, Whisk, uses
Food AI technology that has the ability to suggest to
users what to cook depending on what they have in
their panty and refrigerator. The tech also tracks
expiration dates so items can be used to its full
potential.
WHY IT MATTERS
Whisk makes home cooking simpler and smarter. In
the US, an average person wastes 238 pounds of
food per year (21% of the food they buy) and
generally ends up cooking the same 7-9 dishes all of
the time. Whisk helps people find creative solutions
to use up leftover ingredients, saving food, time and
money.
121

SMART HOME
TOWNEW TRASHCAN
WHAT IT IS
The world’s first self-sealing and changing trash can, the
Townew offers a cleaner and easier way to deal with trash
with a simple touch of a button. Lift it up to take it away
and Townew will automatically get the next bag ready for
you (it stores extra bags in the ring under the lid). Each ring
holds 25 bags; refill rings are $5 each.The battery-powered
Townew (available in white or teal) also has an infrared
sensor that detects your presence to open the lid,
handsfree.
MSRP $119
WHY IT MATTERS
If you could avoid smelling garbage, touching it, replacing
bags and dealing with the whole process, wouldn’t you?
122

SMART HOME
WAYZN SMART SLIDING GLASS DOOR OPENER
WHAT IT IS
The Wayzn Smart Sliding Glass Door Opener opens and
closes sliding doors, triggered by either a motion, a smart
tag on your pet’s collar, a smartphone app, or even a
wireless camera that connects through the app. When you
want to control the sliding door manually, the device folds
up into the corner.
MSRP: $399
WHY IT MATTERS
It’s a new high-tech option that allows people to let their
pets go out freely instead of having to come home to let
them out or pay for a pet sitter. The camera feature also
offers peace of mind for owners who can check in on their
pets.
123

125
STAYING ON TRACK
According to Market & Markets Research, the Wearables Technology industry is expected to reach
$51.6 Billion by 2022. Propelling the industry is commercial/industrial headwear and eyewear, and
the consumer focus on healthier lifestyles. Technological advancements and new products appear
every day. Innovative leaders in this lifestyle-enhancing marketplace will gather at the forefront in
exploring the world through wearables.
Years ago, the smartwatch promise was all about the wearable notification device. Then it was all
about the activity-tracking features. This was followed by the smartwatch as medical sensor and
health-tracking device. Today, the smartwatch is finally trying to include more interesting
environmental sensing features as well as connection protocols to speak with other devices. A logical
next step would be for the smartwatch to evolve as an all-purpose digital personal assistant (that
knows you better than any disconnected or flesh & blood assistant ever could).
For now, wearables are becoming part of our lifestyle- offering us immediate access to information,
including the data to better ourselves.

WEARABLES
CHARMCARE CO, LTD H2-B2
WHAT IT IS
The H2-BP is a wristband-type blood pressure monitor
which can be worn for 24 hours as a watch. With its own
app, users can check the necessary data at any time. It
can measure systolic and diastolic pressure and pulse
rate.
WHY IT MATTERS
Once it hits the market, it will be the smallest and lightest
blood pressure monitor in the world, offering
convenience along with a pleasing aesthetic, for a
process that would otherwise be time-consuming and
troublesome.
126

WEARABLES
COOLPAD DYNO 2
WHAT IT IS
The Coolpad Dyno 2 is an update to the company’s
popular smartwatch for kids and comes with 4G LTE
connectivity, location tracking, safe zones, and voice and
text messaging. It also has an upgraded chipset that
allows for smoother performance and better battery life.
MSRP: $190 (available April 2020) A $9.99 monthly
service fee covers calls, data, and all included features.
WHY IT MATTERS
This is a smartwatch with a purpose - it aims to bridge
the gap between kids and tech in a safe and fun way,
giving parents a sense of connection to their kids once
they start to become more independent.
127

WEARABLES
DIESEL ON FADELITE
WHAT IT IS
Diesel On Fadelite is Diesel’s bold approach to Wear OS.
It’s a unisex watch that offers four different colors
featuring fading colors. A 43mm case built from hardshell
nylon, the Fadelite is lightweight. The watch is also swim-
proof and will support Google Assistant, GPS tracking,
and heart rate tracking.
MSRP $275
WHY IT MATTERS
Diesel On Fadelite has one of the most unique designs to
date. It looks like a smartwatch for people who don’t want
to look like they are wearing a smartwatch.
128

WEARABLES
ADD CARE GLUTRAC
WHAT IT IS
The Glutrac is a non-invasive glucose monitoring solution
that represents a crossover of multiple disciplines
including physics, optics, bioengineering signal
processing and AI algorithms. It collects signals from the
body using optical sensors of different wave bands that
are processed to calculate blood glucose levels based on
the AI.
WHY IT MATTERS
29 Million people in the US have diabetes. This solution
solves for conventional invasive testing methods (the
“prick test”), while allowing diabetics to better track their
blood glucose levels to prevent further complications.
129

WEARABLES
FOSSIL GEN 5 GARRETT
WHAT IT IS
The Fossil Gen 5 is one of only a few smartwatches to
feature 1GB of RAM instead of 512MB. Coupled with the
Snapdragon 3100, the Gen G offers superior performance.
At CES® 2020, Fossil launched five new color options:
dark grey stainless steel, stainless steel with a blue
silicone strap, stainless steel with a red and blue bezel,
silver with a black silicone strap, and yellow-gold.
MSRP $295
WHY IT MATTERS
The Fossil Gen 5 is one of the best Wear OS smartwatches
currently available, bringing modern function to the
classic sports watch.
130

WEARABLES
FOSSIL / SKAGEN FALSTER 3 (KYGO COLLAB)
WHAT IT IS
The Skagen Falser 3 received an upgrade from its
predecessor. It’s now powered by the Snapdragon Wear
31000 SoC, has 1Gb of RAM and 8GB of storage. A speaker
has also been inputted to share audio notifications,
Google Assistant prompts, and allow users to hear phone
calls. The company claims that the smartwatch is swim-
proof for 30 meters and comes with NFC and GPS
functionality.
MSRP $295
WHY IT MATTERS
Skagen also partnered with Norwegian DJ Kygo to offer
limited edition designs for this product.
131

WEARABLES
IBLE AIRVIDA WEARABLE AIR PURIFIER
WHAT IT IS
The Airvida wearable air purifier is the world’s most mini
wearable air purifier using anion technology. It eliminates
the hazards of PM 2.5 pollen, dust and volatile gases.
WHY IT MATTERS
Air pollution has become a global problem. While there
are many large air purifiers that are designed to improve
the quality of indoor air, air pollution is a growing problem
in urban areas. The lightweight wearable comes in at less
than 20 grams and boasts an impressive battery life of 28
hours. Although the air purifier does not physically cover
the nose and mouth, it is described as being like an
"invisible mask" as it releases two million negatively
charged ions every 0.6 seconds.
132

WEARABLES
NEXTMIND
WHAT IT IS
NextMind is the world’s first brain-sensing device
allowing users to control their augmented or virtual
reality (AR/VR) headsets with their mind. The
noninvasive brain-computer interface uses
electroencephalogram (EEG), a technology to record
electrical activity in the brain.
MSRP $399
WHY IT MATTERS
Unlike EEG machines used in hospitals, which often
require special skin preparation, the NextMind device
is more of a grab-and-go wearable anyone can throw
in their backpack, thanks to a “special material”
that’s highly sensitive to electrical signals.
133

WEARABLES
SUUNTO 7
WHAT IT IS
Suunto’s newest watch is trying to appeal to two very
different kinds of users - those in the market for
smartwatch and hard-core fitness junkies who will take
all the data they can get. The Suunto 7 runs on Wear OS,
but it tries to make the best of Google's software by
adding its own tweaks. That includes offline outdoor
maps, complete with heat maps of popular routes. In
addition, Suunto pushed the display brightness to 1,000
nits, making it easy to read in the brightest of sunlight.
MSRP starts at $499
WHY IT MATTERS
It is a versatile sports watch and smart watch in one that
is poised to compete with brands like Garmin -
particularly with appeal for endurance athletes.
134

WEARABLES
WAHU
WHAT IT IS
WAHU adaptive shoe soles have pop-up pads that
are adjustable by grip and shock-absorbency.
Depending on what terrain the user is walking on, a
smartphone app allows users to change the mode or
leave the soles as is. Backed up by a 24 hour battery,
when the soles are pumped, they expand to a
maximum height of 8mm.
WHY IT MATTERS
Wearers can experience maximum traction under a
varied set of conditions. The soles are handy for
industrial workers, urban frost or workout where
sudden changes in grip and cushioning is required.
135

WEARABLES
WITHINGS SCANWATCH 2
WHAT IT IS
The ScanWatch will be able to monitor heart rates
and symptoms of sleep apnea. It will alert users if
irregular heartbeats are detected and generate daily
reports of apnea episodes and oxygen saturation,
which can be found in the Withings Health Mate app.
MSRP starts at $249
WHY IT MATTERS
This is the most refined wearable to come from the
company with a more traditional timepiece look
which will make it an easier sell for older health-
conscious users. Also, no other smartwatch currently
on the market can compete with Withings’ battery life
of 30 days.
136

IN CONCLUSION
138
Over the past decade, CES® has evolved from a
“personal computer and gadgets of the future”
conference to an annual preview for the
connected smart things that make our lives -
and our world - better.
This year’s event demonstrated that
companies are not only focused on developing
next generation technologies, but also on
commercializing those technologies to bring
them to the masses.
This evolution marks an important inflection
point as companies begin to roll out robotics,
AI, IoT, electronic vehicles, and other
innovations for mass adoption.

IN CONCLUSION
139
While previous years felt like a showcase for moonshots
and futuristic idealism, this year’s CES® was far more
balanced between the practical and the fantastical. The
consumer electronics industry is maturing - optimizing
between commercialization, technological progress, and
the next generation of disruptive products.
From more practical product introductions to the
accelerating trend of mass personalization—products that
seek to deliver unique experiences to users based on
learned preferences—everything is now infused with
intelligence. The smart toothbrush, robotic companions,
and in-car virtual reality entertainment systems are just
the beginning.
CES® always offers us a glimpse into what’s to come in the
year ahead. Here’s to better living through technology in
2020 and beyond!
CES® 2020 was all about
companies developing
technologies that are smart,
practical, and personal.

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