1. © Next Step 2017. All Rights Reserved. www.nextstepgrowth.com1
x
xxxx
x
Digitalization for Growth
Taking companies to the Next Step.

2. © Next Step 2017 . All Rights Reserved. www.nextstepgrowth.com2
Today’s World
Analytics Available
Customer is King
Value Awareness
Consumer Diversity
Mobility of Work
Access Anywhere
Agility Required
Global Competition

3. © Next Step 2017 . All Rights Reserved. www.nextstepgrowth.com3
Digitalization Drivers
Technological Innovation
Speed, capacity and capabilities
Global ubiquity of access
Global Demographics
Digital native generations
Global diverse customers / access
Economic pressure to create value
Sustainable revenue / recurring revue
Speed of change / global competition

4. © Next Step 2017 . All Rights Reserved. www.nextstepgrowth.com4
Buyers Demand
Leading
Edge Cool
Personalization
Agility &
Responsive
Service
Efficiency
Convenience

5. © Next Step 2017 . All Rights Reserved. www.nextstepgrowth.com5
Customer
Experience
Digitalization Delivers
Personalization
Agility &
Responsiveness
Interactive
Communications
Collaborative
Relationships
Business
Intelligence

6. © Next Step 2017 . All Rights Reserved. www.nextstepgrowth.com6
What is Digitalization?
Digitalization is the use of technologies to enhance customer
satisfaction - while providing new revenue streams, streamlined
operations and value creation. Through digitalization companies:
• Provide access to company services and products
via online / mobile technology
• Leverage ‘big data’ tools and strategies to analyze
customer behavior
• Utilize artificial intelligence to predict customer
needs
• Innovate to enhance customer experience
Digitalization for Adobe, Schibsted, LiveNation, ShoreTel and other
Next Step clients has delivered 300% improvement in market
valuation through new revenue streams, streamlined operations
and sustainable customer commitment.

7. © Next Step 2017 . All Rights Reserved. www.nextstepgrowth.com7
Digital Demands Service Model
Adobe Creative and Marketing Cloud
Service Provider
Rolls Royce today sells “pay for
power” subscription not engines.
Apple delivers
experience
Now has 30M
paying subscribersAmazon Kindle

8. © Next Step 2017 . All Rights Reserved. www.nextstepgrowth.com8
What’s Needed
Recurring Revenue Model
Collaboration with
Value Network
Business Intelligence
Utilization
Customer Understanding
Commitment to Change Team for Future

9. © Next Step 2017 . All Rights Reserved. www.nextstepgrowth.com9
What’s Needed to Digitalize
Business Model Customer First Strategy Value Network
• Digitalization strategy and business case for change
• Customer First commitment (supported by Predictive Analytics and
Feedback)
• Program management of market driven adaptive digitalization service
development and implementation
• Organizational readiness, digital competence and agility
• Value network partner development
• Communications process and integrated plan
• Go to market planning and implementation
• Continual customer insights monitoring, analysis and incorporation

10. © Next Step 2017 . All Rights Reserved. www.nextstepgrowth.com10
Digital Ready Company
Has: Strong Leadership; Digitally Savvy Team, Commitment to Growth
Is Prepared to: Understand Customer Needs, Pilot, Measure, Adapt
Succeeds through: Customer experience and loyalty, value network
partnerships and agility

11. © Next Step 2017 . All Rights Reserved. www.nextstepgrowth.com11
What you can do to digitalize
1. Understand needs, interests, buying patterns of each customer
segment
2. Engage stakeholders and ‘value network partners’
3. Assess workforce skills and agility
4. Plan pilot digital project
5. Gain knowledge of Value Network, Agile Methodology, Data Driven
Marketing
6. Build organization-wide Digital Task Force Asa
7. Drive usage of collaboration tools
8. Commit to Successful Growth in Digital World

12. © Next Step 2017 . All Rights Reserved. www.nextstepgrowth.com12
Next Step for Digitalization
Proven Process for Real Results
Digitalization
Readiness
Digitalization
Readiness
Customer Journey
and Value
Network
Customer Journey
and Value
Network
Organization
Readiness
Organization
Readiness
Service Design
and
Communication
Service Design
and
Communication
Data
Measurement and
Adaptation
Data
Measurement and
Adaptation

13. © Next Step 2017 . All Rights Reserved. www.nextstepgrowth.com13
RESULTS
Accountability
Commitment
Teamwork
Urgency
AttitudeAttitude
19+ years of
success
Proven
processes
Best practices
ExperienceExperience
40+ experts
Breadth & depth
of expertise
Talent
Profitability
Growth
Sustainability
Focus
What Makes Next Step Different?

14. © Next Step 2017 . All Rights Reserved. www.nextstepgrowth.com14
Take Your Next Step Toward…
Scalable Growth
Commercial Success
Digitalization of Business
1 650 361 1902
47 90230982
www.nextstepgrowth.com
RESULTS