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R&B Soul Rap Magazine Proposal Summary
- 1. MAGAZINE PROPOSAL CHRISTABEL OKAFOR R&B - SOUL - RAP 2022
- 2. TABLE OF CONTENTS STATEMENT OF NEEDS AND PURPOSE COMPETITION FORM AND GENRE TARGET AUDIENCE 01 03 02 04
- 3. TABLE OF CONTENTS RECOURCES AND PERSONNEL MARKETING, DISTRIBUTION, COSTS & BUDGET PRODUCTION COMPANY CONCLUSION 05 07 06 08
- 5. STATEMENT OF NEEDS AND PURPOSE ● My proposed magazine is called Reverb ● The aim of the magazine: showcase news, interviews, album info etc. ● The purpose of the magazine is to publicise artists mainstream artists and support underground artists in the within the region of hertfordshire ● Inform people about upcoming tours, concerts, album publications and more ● The magazine should reflect the genre of r&b by using elements associated with the genre e.g. clothing style
- 7. COMPETITION ● Competiton will mostly be from magazines within the same genre ● To stand out, the USP will include a subscripription to exclusive information ● It will encourage more people to buy the magazine ● Billboards offers a monthly subscription of £10.99 ● £4.50 for a single magazine ● £9.99 for a monthly subscription
- 9. FORM, GENRE AND CONTENT ● The genre type of my proposed magazine is r&b/soul and rap. ● r&b is the most commercially successful genres in the modern music industry. ● It has specific elements that help differentiate itself from other genres and music styles ● typical layout of a common magazine (210x297mm) with the following dimensions: 5.5 by 8.5 inches. ● The magazine will be distributed every month FORM, GENRE AND CONTENT
- 10. LAYOUT
- 11. ● People have different thoughts, feelings, and associations with different font types ● Sans serif fonts are great for brands who want their designs to be viewed as bold and modern ● Using a sans serif font can help elevate my magazine ● In my magazine i’ll use both serif and sans serif fonts FORM, GENRE AND CONTENT FONTS
- 12. COLOUR SCHEME FORM, GENRE AND CONTENT
- 13. MOOD BOARD FORM, GENRE AND CONTENT
- 15. TARGET AUDIENCE TARGET AUDIENCE ● Age: young adults (20 to 25) and older teens/ adolescent (15-19) ● Gender: All genders ● Ethnic group: The magazine appeals to all genders and ethnic groups that are interested in the r&b/soul genre. However, I personally think that the magazine may appeal to black/ Latino and Hispanic ethnic groups. ● Spending power: considering how my target audience consists of young adults & teens, their disposable income may not be a lot
- 18. RESOURCES AND PERSONNEL Computer To edit the magazine and images taken on the camera Software Photoshop, illustrator- designing logo and graphics (drawing software), InDesign (desktop publishing): it is the application used to create and bring the magazine together Camera + lense To take the pictures of the magazine SD card To back up the images taken so they won’t get lost Tripod To hold the camera in place while taking the pictures Spare battery Incase the camera dies lighting E.g ring light: used as a form of lighting when taking pictures RESOURCES
- 19. RESOURCES AND PERSONNEL Graphic designer To ensure the overall theme and looks of the magazine is appealing to the target audience Writers To research and write the content in the magazine Image editor Look over the images taken and make additional tweaks and editing to make the pictures perfect to use in the magazine Fact checkers They ensure that facts are correct to prevent lawsuits arising Photographer To take the photos Models The people within the magazine Art director In charge of the overall look of the magazine PERSONNEL
- 21. DISRIBUTION AND MARKETING DISTRIBUTION & MARKETING ● Social media celebrity endorsements: social media endorsement in paying a person with a well-established audience to endorse their products/ audience. Popular influencers and stars can help promote the magazine. ● Creating an ad campaign: Costs of an ad campaign is considerably more expensive than other options, but it can help reach potential customers. ● Flyers, banners, posters etc: creating and displaying banners, posters etc. can be used to advertise/ promote the magazine. ● Commercial ads: commercial ads may not be ideal due to the lack of funds to cover this but once revenue is generated, investing in commercial ads can be beneficial to reach a greater audience
- 22. COSTS BUDGET AND COSTS ● Camera – The most expensive piece of equipment to invest in. Cameras with WiFi capability are convenient for transferring photos. Price range: £300 to £500+ ● Tripod – Tripods are very affordable and easy to store as well. Price range: £20 to £50 ● Lighting set – You can save more through a set rather than individual purchases. Price range: £200 to £300 ● Backdrop system – Price range: £40 to £50 ● Reflectors – These devices are perfect for bouncing light around. Price range: £20 to £30
- 24. PRODUCTION COMPANY ● The company is a company that designs and distributes magazines that cater to young adults and older teens. ● The company is successful and has a strong brand image that can be identified by many people. ● It has created countless successful projects that has generated thousands of pounds each year, due to its success, many people have grown fond of the products that this company offers. PRODUCTION COMPANY
- 25. CONCLUSION
- 26. CONCLUSION To conclude, the ideas given meets the general standards a magazine must follow. The magazine will use warm and subtle colours and a range of sans and serif fonts to suit the target audience’s interest. Using a range of different marketing techniques can help push the magazine out to potential customers and build a solid brand image. Overall, I believe Reverb will be a successful magazine that caters to a specific demographic of people.
Notes de l'éditeur
- The magazine is to inform people about artists in the r&b/ soul and rap industry. There are many music magazines but only a few covers a specific genre, R&B. This is the gap in the market, and I intend on creating a magazine that fills in this hole by using USP to attract those interested in this genre of music. The purpose of the magazine is to promote and publicise artists currently dominating the r&b/ soul and rap sector in music as well as supporting underground artists in the same field. It’s to Inform those interested in this genre of music about their favourite artists and other elements that may appeal to this audience. Additionally, the magazine should reflect the genre of r&b by using elements associated with the genre e.g., clothing style, lifestyle, profession etc. For example, the magazine could include a list of upcoming performances with information about the ticket price, location, time, date etc. As well as the times when albums will be published and information on meet-and-greets with the artists.
- Offering a subscription that exposes exclusive information will attract more people into buying the magazine. only a few magazines covers the r&b in the location my magazine is based in. This is the gap in the market, and I intend on creating a magazine that fills in this hole by using USP to attract those interested in this genre of music.
- This genre of music has specific elements that help differentiate itself from other genres and music styles those of which includes the outfits worn by the artists in the industry as well as the artist’s lifestyle. The genre type of my magazine is r&b/soul and rap. I have chosen this genre as it is the most commercially successful genres in the modern music industry. The size and length of the magazine will follow the typical layout of a common magazine which takes the form of an A4 sized magazine (210x297mm) with the following dimensions: 5.5 by 8.5 inches. Additionally, distributing the magazine every week is too expensive so producing them every month or so (2-3 months) would be a more cost-effective option.
- My magazine will have a concise layout consisting of a masthead, image of a model (preferably a well-known artist) and subheadings to prevent the magazine being too hard to read due to multiple elements of text etc. The magazine’s layout replicates the way in which billboards and ELLE have designed their magazines.
- By taking font psychology into consideration, I've been able to identify the right fonts to help evoke feelings and emotions in my cover design. People have different thoughts, feelings, and associations with different font types therefore, the right font that connotates the message behind the magazine is crucial as it is how the magazine is perceived and received by the target audience. Sans serif fonts are great for brands who want their designs to be viewed as bold and modern. Using a sans serif font can help elevate my magazine to seem more appealing to my target audience.
- I will follow a set of 3 colours that complement the style and format of the fonts I've chosen. Choosing no more than 3 colours prevents the magazine from looking distracting. The colours I've chosen will consistently be used throughout the magazine to follow a more professional look.
- Rhythm and blues, often referred to as r&b, was marketed as ‘African American music’ in the 1940s as it was developed by Black Americans. R&b is heavily influenced by jazz, traditional blues and other forms of music styles. R&b is one of the most commercially successful genres in the modern music industry.
- Hip hop is the youngest audience demographic in the world today Hip Hop/R&B comprises a massive 70% of the Top 100 among Black consumers. Hip-hop/ r&b is more prominent among 12-34 men.
- Costs: the costs for the magazine varies. I must consider paying those working towards the making of the magazine like the photographer, graphic designers, writers, editors etc. I will also need to pay for equipment and advertising and marketing costs to distribute the magazine. Im looking towards investing round £1k+ on equipment alone.