The document discusses characteristics and behaviors of millennials (born between 1980-2000). It notes that millennials are the most diverse, educated, and medicated generation. They are heavily connected through technology and social media, with over 90% using the internet and over half having Twitter accounts. However, technology also brings challenges like blurred work-life boundaries and fear of missing out. Millennials exhibit slashitude by having multiple jobs and careers over time. They seek structure, guidance and opportunity in the workplace. The document also provides examples of new companies and technologies embraced by millennials.
3. 1991-2000
gen y, digital natives
most diverse
most educated
most medicated
most cared for
tradition with a twist
100
million
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13. adam tensta – musician
released song, one listener at a
time
fans had to get the app from
facebook
created a digital line to listen
story four: adam tensta
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14. 2,446
4,224
1,155
“a physical book allows me to stay focused
on what i’m reading. reading on my
tablet, computer, or smartphone comes
with too many tempting distractions. i also
like the physical feel of a book and the
satisfaction turning pages provides.” -
ypulse
15. connected
98% use the internet
80% have broadband at home
97% own a cell phone and 65% own a smartphone
34% have a tablet computer
28% own an e-reader
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16. text, IM, watch, share, photo, video, play, learn, find, bank, schedule… oh, and talk.
17. 41% update at least once a day.
22% update several times a day.
56% have a twitter account.
21% tweet at least once a day.
life online
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18. visual content creators
nearly 90% upload photos to share or store on internet sites.
62% upload videos to share or store on internet sites.
20. online versus offline
40% spend more time visiting online with friends
than socializing in person.
67% spend an equal amount of time, or more, socializing online with
friends than they do in person.
38% of men spend more time in-person with friends than online, versus
29% of women.
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33. civics boomers gen x millennials
outlook practical optimistic skeptical hopeful
work ethic dedicated driven balanced determined
authority respectful love/hate unimpressed polite
lead by hierarchy consensus competence
pulling
together
relationships
personal
sacrifice
personal
gratification
reluctant to
commit
inclusive
turnoffs vulgarity
political
incorrectness
hype, cliché waiting
provide stability
personal
challenge
feedback structure
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in 1993, 90% of fathers attended the births of their children, versus only 10% in 1975today’s kids cost their parents about twice as much as they cost their own parents (adjusted for inflation)two working parents*50% have divorced parentsno failing gradesno losing teamsgroup mattersgoogle itinstant informationFOMOreal-timestunted adult development
HMillennial Train Project
YP Lifeline Quarterly revealed that a striking 82% of Gen Y would rather pay >$10/mo to choose 20 shows than full price for complete cable.
three-quarters (75%) of younger Americans say they have read at least one book in print in the past year, compared with 64% of adults ages 30 and older
Four of five (81 percent) respondents believe that people have different online and offline identities.Over a third of the respondents felt that most people have very different online versus offline identities. When asked about themselves, only 44 percent said their online identity was the same as their real-world “offline” identity.
60% admit to compulsively checking their smartphones for emais, text, social media updates.
Ninety percent of Gen Y surveyed worldwide said they check their smartphones for updates in email, texts and social media sites, often before they get out of bed
More than half of American respondents (56 percent) use smartphones during social meals.Over a third use smartphones in the bathroom.3 out of 4 respondents use smartphones in bed.
Slacktivism$72 million in donations since 1985
there are no clear markers between “the workday” and personal time – both blend and overlap throughout the day and night.
Helicopter parentsSlashitude
While two out of five said their company’s policy forbids them to use company-issued devices for non-work activities, nearly three out of four (71 percent) said they don’t always obey those policies.Two-thirds (66 percent) feel that “employers should not track employees’ online activities -- it’s none of their business.”
You cannot rely solely on text with this generation – moving pictures, auditory, sensory – blend it.