Week 8: Customer Validation

1. Class 8 / 12
March 31, 2014
Jen van der Meer | jd1159 at nyu dot edu
Josh Knowles | chasing at spaceship dot com
LEAN
LAUNCHPAD
AT NYU ITP
Rockets Sketches borrowed from Harry Allen Design

2. 6:00 – 6:10 Where we are
6:15-6:50: Ben Borodach from Hublished
6:50 – 7:10: Break
7:10 – 8:10: Teams Present
8:10-8:55: Michal Krasnodebski from Shutterstock
TODAY:

3. TALKING LEAN AT NYTM @ SXSW

4. TALKING LEAN AT NY ENTREPRENEURS FEST

5. NYC INNOVATE SCHOOLS SHARK NIGHT

6. WHERE TO STOP AN MVP?

7. Letting go of earliest assumptions
Healthy detachment from sacrificial prototypes
Connecting vision to ultimate business model
Now: move forth and validate
WHAT WE’RE SEEING

8. BERKLEY CENTER AND FOUNDER.ORG
The Berkley Center has teamed with Founder.org to provide
$100K in funding and mentoring for NYU startups led by
students, faculty, recent grads (post January 2013) and alumni
currently participating in programs run by the Center.
To apply, you need only submit a short deck describing your
concept. On 4/3, there will be a Presentation Day at which
applicants can informally pitch their ideas to Founder.org. Please
note that there are limited slots for this day. So, if you're
interested you'll need to act quickly.
If you miss next week's deadline, no worries. You will have until
April 15 to submit materials for consideration. You'll find all
details at Founder.org. I've also attached a flyer that you can
pass along to your colleagues and students.

9. VERIZON POWERFUL ANSWERS
Verizon announcing its 2014 Powerful Answers Award is
accepting submissions.
Last year NYU-based Smart Vision Labs took home 1 MM.
As demonstrated by last year’s winners, the Award encourages
innovators, developers and entrepreneurs to create ideas that
leverage Verizon’s cutting edge technology to deliver ground
breaking solutions and social good. The Award is focused on
discovering ideas that deliver the best new solutions in four core
areas: education, healthcare, sustainability, and
transportation, a new category for 2014. Submissions will be
accepted starting, April 3, 2014, through June 30, 2014 at
www.powerfulanswersaward.com.

10. .
WE ARE HERE
1/27
Business Models
Customer Development
UX Tools Intro
2/3
Value Proposition
UX Tools, Frameworks
2/10
Customer Segments
Research Tools
2/17
President’s Day
2/24
Revenue Streams
Distribution
Product Definition
3/3
Customer Relationships
Partners,
Product Development
3/10
Resources,
Activities, Costs,
Product Development
3/17
Spring Break
3/24
Customer Development
Product Development
3/31
Customer Development
Product Development
4/7
Customer Development
Product Development
4/14
Customer Development
Product Development
4/21
Product MVP
4/28
Lessons Learned

12. 12
WHAT CAME BEFORE STEVE AND ERIC

13. Make progress on development
Test value proposition
Test segments
What else do you need to test?
APRIL 7

14. APPENDIX

15. Jen van der Meer, Adjunct Professor at ITP since 2008
ITP courses + workshops: Bodies and Buildings, Products Tell Their
Stories, ITP VC Pitchfest, . Currently: Luminary Labs, Angel Investor,
Health Data Challenges, Judge for startup competitions, + SVA PoD
Josh Knowles, ITP ’07
15+ years as an independent developer/consultant, working with
numerous brands and start-up clients (currently under the aegis of
Frescher-Southern, Ltd.)
ITP TEACHING TEAM

16. STUDENT TEAMS
Team Name School
Cognitive Toy Box Lindsey Jones Stern
Tammy Kwan Stern
Hsiang Huang Stern
Alternative Monuments Rodrigo Derteano ITP
Maximo Sica ITP
Ajejandro Puentes ITP
Alon Chitayat ITP
NYBL Sam Slover ITP
Shilpan Bhagat ITP
Max Ma ITP
DiscoverEd Sergio Majluf ITP
Su Hyun Kim ITP
Christina Yugai Stern
Yuliya Parshina Kottas ITP

17. MENTORS + TEAMS
Tom Igoe @tigoe
ITP, Arduino, Making Things Talk, NYU
ITP Pitchfest
Alternative Monuments
Julie Berkun Fajgenbaum @julieF
Stern Adjunct Professor, Former VP
Amex Open, now startup co-founder
NYBL
Michael Levitz @michael_levitz
ITP grad, R/GA, Lean
DiscoverED
Sarah Krasley @sarahkrasley
Autodesk, Sustainability, Berkeley
For everyone
Chris Milne @greedo1000
IDEO, Toy Lab, Stanford, LEGO
Cognitive Toy Box