Cars-as-a-Service: Next generation mobility for millennials
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Presented by Toby Kernon, Founder & CEO at Wagonex, to the White Clarke Group - Auto Captives Summit January 2018
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Cars-as-a-Service: Next generation mobility for millennials
- 1. Cars-as-a-Service - Next Generation Mobility
- 2. • Software-as-a-Service platform • Clients are OEM’s and fleet managers • 1 month to 1 year subscriptions • Aggregator • Zero inventory • Entirely customer focused • FCA regulated Who are we?
- 3. • Team with proven track record • Cars & data • Engineers • Automotive veterans • Venture Capital • Growing network of partners Who are we?
- 4. • Subscription economy • Seismic shift away from ownership • PCP to PCH • Excess inventory • Dealership groups under siege Why are we doing this?
- 5. • The ‘M’ word • Changes in consumer consumption • Impact of technology businesses • Manufacturers want direct solutions • Cars becoming a service Why are we doing this?
- 6. Surveys • Cars used 5% of the time? • 80% not owning • 80% Subscription • 75% Mobile • 92% happy to share data
- 8. Automation of user verification
- 9. Subscription
- 14. Consumer • Multiple demographics • Nationwide • Multi-marque requests • All-inclusive price • Recommendation engine
- 15. Millennials Perception Reality Lazy Digitally eloquent Entitled Listen to peers Do not wish to own anything Social interaction Compare prices before buying Transact online Access and convenience Service driven
- 16. Role of Data & GDPR • Who? • Where? • Device? • Software. • Cars • Telematics • Credit cards • Direct debits • Consumer checks
- 17. Capturing and maintaining customers • Entirely customer driven • Chat and message functionality • Constant engagement • Independent Brand • Peer to peer recommendations • Half our team are Millennials
- 18. Consumer benefits: • New cars on a flexible basis • No up-front payments • No long-term commitment • All-inclusive monthly price • Delivery • Independent technology brand • Digital experience
- 19. Fleet benefits: • SaaS marketplace • Digital e-commerce presence • Multiple timeframes • Fleet management • Telematics • Verified userbase • Marketing • Insurance • Software integrations
- 20. Wagonex • SaaS marketplace • Strong partnerships • Aggregator • White label • Integrations • Artificial intelligence • Machine learning • Cars-as-a-service
- 21. • Car as a service • Subscription - another way to finance cars • Connected cars • Electric fleet • Autonomy • Fleet managed from hubs • Machine learning • Artificial Intelligence Our Vision:
- 22. “We overestimate the effect of a technology in the short run and underestimate the effect in the long run.”