Most CEOs (63% to be exact) will change business models in the next three years (Gartner). Organizations must be agile. They must quickly adapt to change or risk disruption. Speed is everything in this age of digital transformation. Your organization’s ability to survive depends on it.

2. A Guide for Enterprise Customers | 2
The State of Enterprise Communications
Most CEOs (63% to be exact) will change business
models in the next three years (Gartner). Organizations
must be agile. They must quickly adapt to change or
risk disruption. Speed is everything in this age of digital
transformation. Your organization’s ability to survive
depends on it.
So how do you make your organization agile? It’s
simple: speed is built on a foundation of trust and
communication among stakeholders inside and outside
of your organization. Unfortunately, most businesses are
failing to create environments that foster these virtues. In
fact, 70% of American employees are disengaged at work
and less than half of global respondents have a “great
deal of trust” in their current employers or colleagues
(Gallup 2017, Ernst & Young). Organizations are missing
opportunities to build trusted relationships and foster
communications among their teams, management,
partners, and customers.
“When you’re talking about the global airline industry, there
are factors, such as moving people safely, moving aircrafts,
staffing…it’s difficult to take those many variables and put
them into a static package, such as traditional e-learning,
and make the turn time that will meet the needs of your
organization…Zoom is light years ahead of the other
products that currently exist.”
Chris Betke | Delta Air Lines
Airport Customer Service Learning
Enterprises have tried to solve this problem with
technology. They’ve ended up with a mess of different
communications solutions that don’t work together
or just plain don’t work. Enterprise communication is
fragmented and difficult to use. Most companies are
using at least three video conferencing solutions
(Forbes Insights 2018) and more for chat, webinars,
and audio conferencing.

3. A Guide for Enterprise Customers | 3
Even with all that technology (often because of it),
challenges remain. Modern businesses have open
workspaces, multiple locations, and dispersed teams.
They need to innovate and speed up processes.
Employees have increased expectations of their
technology; they want to collaborate quickly across every
team. They default to audio calls or consumer solutions
when systems are too complex or don’t work. And IT is
mired in support and management of multiple legacy
systems; in addition, it’s facing governance issues due to
employee BYOA (bring your own application).
Leadership recognizes the problem: 100% of CEOs/
presidents say their company would achieve greater
effectiveness in consolidating platforms (Forbes
Insights 2018). It is mandatory to evolve to a modern
way of communicating to build long-term, trusting
relationships across internal and external stakeholders.
Unified Cloud Platform
Stitching together legacy systems hasn’t worked.
What if you had a single platform that made video
communications frictionless? Zoom is that platform.
Zoom combines video/audio/web conferencing, chat,
webinars, and softphone across mobile, desktop, and
conference rooms - all working seamlessly together. It
was built from the ground up as a modern, low-touch
video communications platform for the cloud with a
design point to deliver a high quality and consistent user
experience across any network, location, and device.
Happiest Users
Zoom’s powerful unified video platform is helping
enterprises mitigate the risk of disruption by enabling
deeper trust and stronger communications within and
outside their organizations.
End users actually use Zoom. We have over 39
billion annualized meeting minutes as of June 2018.
Not only that, our customers are happier. Zoom
has a net promoter score of 71 (Zoom Wootric
Surveys), compared to a competitive average of 17
(Wainhouse Research 2017). We are the top rated video
communications platform on Gartner Peer Insights,
TrustRadius, and G2Crowd.
One customer, a multinational media company, has 85%
adoption of active users on Zoom, compared to 13%
for O365, 29% for Slack, and 26% for Dropbox. Another
company, a global clothing retailer, has 97% Zoom end
user satisfaction.
“Zoom is probably the most well-received collaboration
tool that we’ve seen at Fox in 20 years. There’s not a TV
production or movie produced at Fox without Zoom in the
mix somewhere...There is no other tool that has brought
people closer together than Zoom has.”
Jeff Dow | 21st Century Fox
CIO
Fig. 1: Zoom Communications Platform

4. A Guide for Enterprise Customers | 4
When companies switch to Zoom, they experience
an 85% increase in video usage, compared to their
former communications solution(s) (Zoom Customer
Survey, 2018). Video matters. Ninety-two percent
(92%) of survey respondents believe video has a
positive impact on performance, 82% believe it creates
a greater sense of trust, and 91% believe it creates a
greater sense of engagement (Forbes Insights 2018,
Zoom Customer Survey 2018).
The preponderance of communications tools across an
enterprise was a reasonable choice for IT in the past.
You simply couldn’t use the same solution for internal
and external video meetings, meetings ranging from two
to thousands of people, mobile, desktops, conference
rooms, training, agile development, marketing, sales,
digital signage, all hands, PC and Mac users. A single
solution for these use cases simply didn’t exist.
Until Zoom. Zoom is one solution for all of your
communications use cases.
“Zoom knocked it out of the park for us. Whether it is ten
people in a meeting or five hundred, it’s the exact same
experience with the same quality.”
Mark Schooley | Box
IT Director
Return on Investment
We’ve established the most important fact: your
employees will actually use Zoom, and quite happily. So,
let’s turn to Zoom’s return on investment. Zoom’s ROI
comes from several sources. First, there are massive
productivity gains. The productivity benefits of Zoom
(and, not surprisingly, Zoom’s skyrocketing usage) were
detailed in Mary Meeker’s 2018 Internet Trends Report.
Meeker notes that 85% of Zoom customers saw
improved collaboration and 71% saw improved
productivity over their previous solution.
While productivity gains are challenging to quantify, we
are seeing global enterprises improve user productivity
in a variety of ways. A large insurance company is
leveraging Zoom to accelerate claims processing, which
delivers major revenue impact. A financial services
company is using Zoom to improve the sales productivityFig. 2: Zoom Use Cases
Fig. 3: Internet Trends

5. A Guide for Enterprise Customers | 5
of their field advisors. Several large pharmaceutical
companies are leveraging Zoom in their sales
organizations to increase the number and quality of
engagements with healthcare professionals.
Seventy percent (70%) of Zoom users save at least
4 minutes joining each meeting over their previous
solution. And 25% save at least 10 minutes per meeting.
Zoom users have on average 12 meetings per week,
meaning that 70% of users save at least 48 minutes a
week by switching to Zoom. (Zoom Survey 2018)
If you have remote workers, productivity and engagement
gains can be even more drastic with Zoom. Fifty-two
percent (52%) of employees work remotely at least
once per week. This is a good thing. Fully distributed
companies take 33% less time to hire new employees
due to broader hiring pools. They also have 25%
lower employee turnover. (State of Remote Work)
Nevertheless, remote employees are known to be less
engaged, informed, and attuned to company culture.
Zoom remedies this problem by providing them a video
gateway to their colleagues. In fact, 58% of Zoom users
surveyed said that Zoom has built trust among
remote workers and 62% said that it has supported
flexible work schedules (Zoom Survey 2018).
Additionally, Zoom license costs are extremely
competitive and we offer flexible models, giving
customers the choice to deploy Zoom the best way for
their organization. You can also expect a significant
decrease in costly PSTN usage in favor of free
Zoom VoIP. Zoom customers use our VoIP about
2/3 of the time and telephone about 1/3 of the time;
these numbers are reversed for legacy solutions such
as Webex. One customer, a Fortune 250 network and
technology strategy company, saved $2 million in audio
costs the first 12 months after deploying Zoom. A
professional services firm with 50,000+ employees saved
$1 million in annual audio spend and achieved ROI in the
first 3 months after deploying Zoom. Another, a managed
cloud computing company, saved $240,000 in annual
audio spend. And finally, a Fortune 100 technology
company saved $270,000 a month in audio costs by
switching to Zoom and hosting over 30 million monthly
meeting minutes on our VoIP.
Zoom also decreases the hardware and management
costs for your conference rooms. Traditional hardware
conference room systems (which are underutilized due
to their complexity and lack of interoperability) have
been prohibitively expensive, in the tens or hundreds
of thousands per room, not to mention ongoing
management and maintenance costs. This is increasingly
problematic, as the shift to open office plans necessitates
a growth in huddle rooms for focused team or individual
work. Currently, less than 2% of all huddle rooms are
video enabled (Frost & Sullivan 2017). These spaces need
video, audio, and wireless content sharing to be useful
to your employees. You can deploy Zoom Rooms for
as little as $1500 each (including hardware). We’ve had
customers, such as Uber, deploy thousands of Zoom
Rooms from small (huddle rooms, executive offices) to
large (training, all-hands, and broadcasting facilities) at a
fraction of the cost of legacy hardware rooms. As a SaaS,
Zoom has no ongoing management costs.
Additionally, deploying Zoom doesn’t have to mean
ripping and replacing all of your legacy software and
hardware investments (unless or until you want it to).
Zoom works beautifully with H.323/SIP systems. We even

6. A Guide for Enterprise Customers | 6
have one-touch integrations with both Polycom and Cisco
Tandberg. We have integrations with Skype for Business,
Teams, Slack, and Workplace by Facebook. We’re not
here to disrupt your Office 365 workflow; we’re here to
slot right into it and fill the considerable gaps left by S4B
and Teams.
Finally, Zoom customers report a 24% reduction in
corporate travel across their organization once they
switched from their previous solution (Zoom Survey
2018). The average business trip costs about $1500
and employees loose 6.8 hours of productivity per trip,
not to mention the impact on employee engagement
and happiness caused by travel friction (CWT Solutions
Group). Zoom can significantly reduce business travel,
and its associated costs.
What Really Matters
Zoom goes head-to-head with any other provider on
feature check lists, but your end users don’t care about
features. They care if it’s quick and simple to join the
meeting, that the meeting doesn’t cut out, and that they
can do essential meeting tasks such as recording and
screen sharing with ease. Zoom does all that and more,
without all the friction you’re used to.
About Zoom
Zoom is the leader in modern enterprise video
communications, with an easy, reliable cloud platform
for video and audio conferencing, collaboration,
chat, and webinars across mobile devices, desktops,
telephones, and room systems. Founded in 2011, Zoom
helps businesses and organizations bring their teams
together in a frictionless environment to get more done.
Zoom Rooms, the leading software-based conference
room solution, features video and audio conferencing,
wireless content sharing, and integrated calendaring
running on off-the-shelf hardware. Zoom Rooms suit
any meeting or collaboration space, from small huddle
rooms to world-class training centers. Zoom is a private
company headquartered in San Jose, CA.
Visit zoom.us and follow @zoom_us.