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The 2021 Digital Marketing Playbook
For The Nightlife Industry
Share The Playbook Take Our New Project Questionnaire
Take Our New Project Questionnaire
Introduction | Page 2
Since the nightlife industry was decimated by Covid-19 and
lock-down restrictions around the world, coupled with the rapid
growth of technology to level the playing field, marketing in
today’s highly competitive nightlife industry requires accurate,
reliable and comprehensive digital marketing strategies
strategies.
We’ve built a digital marketing strategy playbook for the nightlife industry to give you the tools
and techniques to launch your brand, grow your userbase and become a huge success.
Share The Playbook Take Our New Project Questionnaire
About Transmyt | Page 3
We’re a team of passionate innovators who love all-things digital. We are incredibly hands-
on with our clients as execution partners for brands that have strategy in place and need
help executing, or taking the lead for clients building from the ground up. Every stage of
our client engagement has multiple levels of approval and control so everyone is always
aware of what’s going on. Our goal is results based. Understanding your business goals,
how you define success and how to deliver the highest ROI for your brand.
— THINGS TO KNOW ABOUT US
01 02
Strategic Thinkers
We’re not a paint by numbers agency.
We work with you intimately to craft
solutions that will propel your business
to new heights.
Process Driven
We always start an engagement with
upfront discovery, and draft detailed
strategy that ensures a successful
outcome.
03 04
Engaging Creative
Design is really an act of communication,
which means having a deep understanding
of the customer we’re helping you engage
and connect with.
Tech Innovators
We’re relentless problem solvers,
delivering cutting-edge technology
solutions to serve as the foundational
growth elements to our clients’
businesses.
Share The Playbook Take Our New Project Questionnaire
Take Our New Project Questionnaire
Brand Identity + Creative | Page 4
01
Brand Identity + Creative
Memorable, captivating and cohesive branding in the hospitality industry is nec-
essary when trying to build a loyal base of patrons that will dance, party and book
tables online with your nightclub time and time again. To do this effectively, your
digital footprint must emulate the ambiance, concept and experience equally as
it does when someone walks through your doors and parties with their friends in
your establishment. Of course there’s no experience quite like being entertained
by a world-class DJ, accompanied by memorable bottle service, but it starts on-
line and continues through every point of engagement.
Click on an item for a full definition page with tools and helpful links.
Brand Design
Brand Naming
Customer Journey Design
Share The Playbook Take Our New Project Questionnaire
Take Our New Project Questionnaire
Web Design + Development | Page 5
02
Web Design + Development
Nightclub web design not only has to be beautiful, but it also needs to be functional
and effective. Many factors play into the design of a website including how easily you
can extend your physical experience to your digital presence, how accessible your
upcoming event calendar is, how easily it is for a customer to book a table and if they
can’t make it to your establishment, can they catch a virtual performance and have
a dance party at home with their friends? Color, easy to read content, and the ability
to capture reservations online are just a few crucial items that cannot be overlooked
when focusing on nightclub web design.
Click on an item for a full definition page with tools and helpful links.
Website Development
eCommerce Development
Online Bookings
Landing Pages
Virtual Tour/Experiences
CRM Integration
Martech Integration
Schema Markup Development
301 Redirect Mapping
Technical SEO
ADA Accessibility Compliance
Performance Optimization
Share The Playbook Take Our New Project Questionnaire
Take Our New Project Questionnaire
Digital Marketing | Page 6
03
Digital Marketing
Whether you’re a small music hall, a popular nightclub, or a massive live music and
concert venue, digital marketing is absolutely essential to your growth, staying power
and success. Reaching guests and attendees via email, capturing their attention with a
quick text message, maxing out your visibility in local search engines, and connecting
with potential new customers ( as well as existing ones) on various social channels
are just a small sampling of tactics nightlifes should be considering to continuously
develop and expand on their revenue and operations. Digital marketing is crucial, as it
ensures ongoing engagement with customers in your immediate vicinity and beyond.
Click on an item for a full definition page with tools and helpful links.
PPC / Display Ads
Influencer Marketing
Integrated Marketing Stacks
eCommerce Feed Management
Google Tag Manager
Retargeting
Database List Acquisition
Lookalike Audiences
Channel Development
Blogging
Organic SEO
Social Media Management
Email Marketing
Paid Social
Demand Generation
Share The Playbook Take Our New Project Questionnaire
Take Our New Project Questionnaire
Strategy + Analytics | Page 7
04
Strategy + Analytics
The ability to process every data point related to your nightlife marketing efforts
is, and will continue to be the driving factor of success. Are you able to track cus-
tomers from the second they’ve clicked on your google listing, all the way to the
moment they book a reservation online, through to when they’ve paid for their
ticked or placed an online table reservation? POS integration, CRM integration and
tracking + analytics platforms may all feel like overkill, but they paint an important
view of how you’re being found, how customers are interacting with your busi-
ness, and how successful your marketing efforts really are.
Click on an item for full definition pages with tools and helpful links.
Strategy Development
Analytics + Tracking
Martech Stack Auditing
Customer Profiling
Competitive Research
Capabilities Assessment
ROI Tracking + Reporting
Webmaster Tools
Data Studios + Dashboards
Share The Playbook Take Our New Project Questionnaire
About Transmyt | Page 8
Check your digital marketing
health for 2021
— SO HOW’S IT GOING?
Based on the above playbook we invite you to check your health
and see how well you’re positioned to succeed. In just a few
clicks you’ll know just how well your company’s marketing is
setup for the year ahead.
Click here to check your score
Share The Playbook 617.249.3759 | www.transmyt.com Take Our New Project Questionnaire
Our Services | Page 9
— SERVICES
Helping ambitious brands move at the speed of the internet with award
winning creative, ground breaking technology + unsurpassed strategy.
01
Brand Identity + Creative
Tired of the same ol’ same ol’
cookie cutter brands that play it
safe and try to walk a delicate
path of being for everyone, while
standing for nothing, consumers
are demanding a voice, a stance, a
personality, accessibility and most
importantly authenticity from the
companies they do business with.
- Brand Strategy
- Brand Naming
- Brand Messaging
- Visual Identity
- Creative Services
02
Web Design + Development
Our award-winning web design
and development produces highly
visual web solutions that offer
best-in-class user experience on
desktop, mobile, and tablet
devices.
- Strategy
- UX + UI Design
- Full Stack Integrations
- Technical Planning + Testing
- Development
- Quality Assurance
- Ongoing Maintenance
03
Digital Marketing + Advertising
The days of “If you build it, they will
come” are over. Transmyt produces
category-defining advertising and
marketing solutions that connects
brands with their customers. We take
your messages, products and
services to the platforms where your
consumers are spending their time
and most likely to engage.
- Social Media Campaigns
- Content Marketing
- Email Marketing
- SEO / PPC / Display Ads
- Customer Acquisition
- B2B Lead Generation
- Account Based Marketing
04
Strategy + Analytics
In today’s internet driven economy,
all companies need to have a plan
to succeed along with ongoing tools
and systems in place to ensure your
efforts are successful towards
driving growth and protecting
budget.
- Martech Stack Auditing
- Strategy + Planning
- Benchmarking
- Ongoing Analysis + Reporting
- Advisory + Adjustments
- Interim CMO Services
Learn More
Learn More
Learn More
Learn More

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The 2021 digital marketing playbook for the nightlife industry

  • 1. The 2021 Digital Marketing Playbook For The Nightlife Industry
  • 2. Share The Playbook Take Our New Project Questionnaire Take Our New Project Questionnaire Introduction | Page 2 Since the nightlife industry was decimated by Covid-19 and lock-down restrictions around the world, coupled with the rapid growth of technology to level the playing field, marketing in today’s highly competitive nightlife industry requires accurate, reliable and comprehensive digital marketing strategies strategies. We’ve built a digital marketing strategy playbook for the nightlife industry to give you the tools and techniques to launch your brand, grow your userbase and become a huge success.
  • 3. Share The Playbook Take Our New Project Questionnaire About Transmyt | Page 3 We’re a team of passionate innovators who love all-things digital. We are incredibly hands- on with our clients as execution partners for brands that have strategy in place and need help executing, or taking the lead for clients building from the ground up. Every stage of our client engagement has multiple levels of approval and control so everyone is always aware of what’s going on. Our goal is results based. Understanding your business goals, how you define success and how to deliver the highest ROI for your brand. — THINGS TO KNOW ABOUT US 01 02 Strategic Thinkers We’re not a paint by numbers agency. We work with you intimately to craft solutions that will propel your business to new heights. Process Driven We always start an engagement with upfront discovery, and draft detailed strategy that ensures a successful outcome. 03 04 Engaging Creative Design is really an act of communication, which means having a deep understanding of the customer we’re helping you engage and connect with. Tech Innovators We’re relentless problem solvers, delivering cutting-edge technology solutions to serve as the foundational growth elements to our clients’ businesses.
  • 4. Share The Playbook Take Our New Project Questionnaire Take Our New Project Questionnaire Brand Identity + Creative | Page 4 01 Brand Identity + Creative Memorable, captivating and cohesive branding in the hospitality industry is nec- essary when trying to build a loyal base of patrons that will dance, party and book tables online with your nightclub time and time again. To do this effectively, your digital footprint must emulate the ambiance, concept and experience equally as it does when someone walks through your doors and parties with their friends in your establishment. Of course there’s no experience quite like being entertained by a world-class DJ, accompanied by memorable bottle service, but it starts on- line and continues through every point of engagement. Click on an item for a full definition page with tools and helpful links. Brand Design Brand Naming Customer Journey Design
  • 5. Share The Playbook Take Our New Project Questionnaire Take Our New Project Questionnaire Web Design + Development | Page 5 02 Web Design + Development Nightclub web design not only has to be beautiful, but it also needs to be functional and effective. Many factors play into the design of a website including how easily you can extend your physical experience to your digital presence, how accessible your upcoming event calendar is, how easily it is for a customer to book a table and if they can’t make it to your establishment, can they catch a virtual performance and have a dance party at home with their friends? Color, easy to read content, and the ability to capture reservations online are just a few crucial items that cannot be overlooked when focusing on nightclub web design. Click on an item for a full definition page with tools and helpful links. Website Development eCommerce Development Online Bookings Landing Pages Virtual Tour/Experiences CRM Integration Martech Integration Schema Markup Development 301 Redirect Mapping Technical SEO ADA Accessibility Compliance Performance Optimization
  • 6. Share The Playbook Take Our New Project Questionnaire Take Our New Project Questionnaire Digital Marketing | Page 6 03 Digital Marketing Whether you’re a small music hall, a popular nightclub, or a massive live music and concert venue, digital marketing is absolutely essential to your growth, staying power and success. Reaching guests and attendees via email, capturing their attention with a quick text message, maxing out your visibility in local search engines, and connecting with potential new customers ( as well as existing ones) on various social channels are just a small sampling of tactics nightlifes should be considering to continuously develop and expand on their revenue and operations. Digital marketing is crucial, as it ensures ongoing engagement with customers in your immediate vicinity and beyond. Click on an item for a full definition page with tools and helpful links. PPC / Display Ads Influencer Marketing Integrated Marketing Stacks eCommerce Feed Management Google Tag Manager Retargeting Database List Acquisition Lookalike Audiences Channel Development Blogging Organic SEO Social Media Management Email Marketing Paid Social Demand Generation
  • 7. Share The Playbook Take Our New Project Questionnaire Take Our New Project Questionnaire Strategy + Analytics | Page 7 04 Strategy + Analytics The ability to process every data point related to your nightlife marketing efforts is, and will continue to be the driving factor of success. Are you able to track cus- tomers from the second they’ve clicked on your google listing, all the way to the moment they book a reservation online, through to when they’ve paid for their ticked or placed an online table reservation? POS integration, CRM integration and tracking + analytics platforms may all feel like overkill, but they paint an important view of how you’re being found, how customers are interacting with your busi- ness, and how successful your marketing efforts really are. Click on an item for full definition pages with tools and helpful links. Strategy Development Analytics + Tracking Martech Stack Auditing Customer Profiling Competitive Research Capabilities Assessment ROI Tracking + Reporting Webmaster Tools Data Studios + Dashboards
  • 8. Share The Playbook Take Our New Project Questionnaire About Transmyt | Page 8 Check your digital marketing health for 2021 — SO HOW’S IT GOING? Based on the above playbook we invite you to check your health and see how well you’re positioned to succeed. In just a few clicks you’ll know just how well your company’s marketing is setup for the year ahead. Click here to check your score
  • 9. Share The Playbook 617.249.3759 | www.transmyt.com Take Our New Project Questionnaire Our Services | Page 9 — SERVICES Helping ambitious brands move at the speed of the internet with award winning creative, ground breaking technology + unsurpassed strategy. 01 Brand Identity + Creative Tired of the same ol’ same ol’ cookie cutter brands that play it safe and try to walk a delicate path of being for everyone, while standing for nothing, consumers are demanding a voice, a stance, a personality, accessibility and most importantly authenticity from the companies they do business with. - Brand Strategy - Brand Naming - Brand Messaging - Visual Identity - Creative Services 02 Web Design + Development Our award-winning web design and development produces highly visual web solutions that offer best-in-class user experience on desktop, mobile, and tablet devices. - Strategy - UX + UI Design - Full Stack Integrations - Technical Planning + Testing - Development - Quality Assurance - Ongoing Maintenance 03 Digital Marketing + Advertising The days of “If you build it, they will come” are over. Transmyt produces category-defining advertising and marketing solutions that connects brands with their customers. We take your messages, products and services to the platforms where your consumers are spending their time and most likely to engage. - Social Media Campaigns - Content Marketing - Email Marketing - SEO / PPC / Display Ads - Customer Acquisition - B2B Lead Generation - Account Based Marketing 04 Strategy + Analytics In today’s internet driven economy, all companies need to have a plan to succeed along with ongoing tools and systems in place to ensure your efforts are successful towards driving growth and protecting budget. - Martech Stack Auditing - Strategy + Planning - Benchmarking - Ongoing Analysis + Reporting - Advisory + Adjustments - Interim CMO Services Learn More Learn More Learn More Learn More