The document outlines 5 trends for Australian charities to watch in 2019 based on results from Christmas 2018. The trends are: 1) Personal touch wins every time, emphasizing personalization; 2) Donors prefer a seamless experience across platforms; 3) Corporates are investing more in charities through initiatives like matched giving; 4) Digital tools allow for swift action in response to events; 5) Emotive language focusing on hope inspires more donations. The document provides examples and tips for charities to leverage each trend through their digital campaigns and interactions with donors.

1. TRENDS TO WATCH
FOR 2019
Stand out trends for Australian charities, based on results
from Christmas 2018.

2. Trends to watch
for 2019!
Charities are making strides to
change the face of giving.
At GiveEasy, we are lucky to see thousandsof
charity campaignsacrossAustralia.Thisgivesus
front row seats to see what gets people giving
to support your cause.

3. TREND #3: Corporates invest more in charities
TREND #5: People give more for HOPE
TREND #1: Personal touch wins every time
TREND #2: Donors prefer a seamless experience
TREND #4: Digital unlocks swift action
5 TRENDS TO WATCH
FOR 2019

4. In this age of technology,
people want to hear their
own name, and expect a
great experience.
TREND #1:
Personal
touch wins
every time

5. Mirror your
donor’s
experience
with personal
content
Personalisation is the key to
digital delivery. Some ways to
create a distinct experience
across:
• Email copy
• SMS messages
• Tax receipts
• Thank you page
• Personal landing page
• Pre-filled donation page
• Follow up thank you
messages
What are you doing to create a unique experience
for your donors?

6. Email donors
with tailored
content to suit
their journey
Donate $30
Donate $50
Donate $100
Email to donors with unique donation amounts
Email donations
Personalised email
Unique giving amounts
Multiple buttons

7. Desktop experience Mobile experience
Pre-filled and personalised giving page
Mobile donation page
Minimum fields
for easy giving
Pre-filled amount
and name
Mobile responsive

8. $85
Average gift
Average donation via
pre-filled email
$5,000Highest amount donated
Highest donation via
pre-filled email
Pre-fill the
donation amounts
Best tip for making
donations fast and easy
Trends in giving via email
Wrap up of giving trends acrossAustralian charities forChristmas 2018

9. Donors respond to an invisible, seamless
experience.
Create an experience for your donor,
depending on their device, or touch point.
TREND #2:
Seamless
experience
makes for easy
donations

10. Mirror your
donor’s
experience
with personal
content
Donors expect a different
experience across desktop
and mobile.
As well as across different
mediums. Here are some
standout examples across:
• Website donations
pages
• EDMs
• SMS
• Social
Can you spot the differences?

11. Website donation page
Kidney Health
tailored their
donation page to
suit their
supporters.
Website donation
page has multiple
fields to capture
data.
Website landing page
Full version of
donation page,
has multiple fields
Address fields
included for data
capture
Emotive video
included
Mobile
responsive

12. Preview of email donation page
Kidney Health
tailored their
donation page to
suit their
supporters.
Pre-filled form,
which much less
data requested for
frictionless giving.
Pre-filled donation
form
Less fields for data
capture
Emotive video
included
Mobile
responsive
Email landing page

13. SMS donation experience
From: KIDNEY HEALTH
Alex, it's a magical time of
the year... Will you help a
child with kidney disease
go to Kidney Kids Camp?
We need your help to raise
the last $37,886. Please
give $50 via [URL] and 100
kids can have 4 days of
unforgettable fun.
To unsubscribe, text STOP to
0428088595
SMS is pre-filled
with donor details
Landing page is
pre-filled for
frictionless giving
Even less content
on landing page
Super fast giving
SMS landing page

14. Corporates are shifting to
actively contribute to
improve society
TREND #3:
Corporates
invest more in
charities
WIN:WIN for everyone!

15. Charities are working closely with corporates aligned with
their causes, and the benefits flow both ways.
Donors are excited that their donation will be matched to
make more impact.
As a result, matched giving is a growing trend to bring
donors and corporates together.
TREND #3:
Corporates invest
more in charities

16. Pool all your
resources for one
day of giving
Make a bigger impact
by pooling all your
resources for major
giving day
TREND #3:
Matched giving

17. Matched giving is here Matching corporate gifts
to public donations

18. Reach Foundation
end of year
campaign.
Donation page
changes as
milestones are
reached.
Donations multiplied by 4
Countdown timer for the day
Community comments to
build momentum
Pre-filling for email and SMS
Matched giving page

19. Count down
Videos can now be added
to the donation pages
Add live
donation tracker
Donors can easily see their
gift towards the total
Add emotive video
With GiveEasy across all pages
you can:
Features of matched giving campaigns
Match donations
Match public and corporate givins
Mobile friendly
All pages are responsive design
New features added to our beautiful donation pages
Comments
Build momentum from
community

20. Leveraging digital to take
immediate action.
TREND #4:
Swift action
powered by
digital

21. When immediate
action is needed.
Digital helps to create a live
campaign when the need is
immediate.
This allows you to take full advantage
of urgent calls to action.
Are you making the most of digital?
Federal Court action at
5:30pm
Supporter SMS sent at
5:31pm
On 4th December 2018, Australian
Conservation Foundation took the
federal government to court at 5:30pm,
they sent an SMS at 5:31pm.

22. Australian
Conservation
Foundation
Take action now.
#StopAdani
Australian Conservation
Foundation moved
quickly to build on the
#StopAdani campaign.

23. Swift action to
reach their
supporters
swiftly
BREAKING: ACF is taking the
federal government to court to
#StopAdani. We're challenging
the dodgy assessment of the
pipeline Adani wants for its
climate-wrecking-mine. We've
filed our case & urgently need
your support. Please donate
now: [URL]
uns STOP 0476000111
BREAKING: ACF is taking the
federal government to court to
#StopAdani. We're challenging
the dodgy assessment of the
pipeline Adani wants for its
climate-wrecking-mine. We've
filed our case & urgently need
your support.
Please donate now: [URL]
uns STOP 0476000111
Sent 5:31pm

24. Emotive video on
donation page
Alex,
We’re challengingAdani’s water-
guzzling climate-wrecking mine in
court and we urgently need your
support today!

25. People want to feel
they are part of a
solution.
TREND #5:
People give
more for
hope

26. Emotive
language
inspires donors
to give
Our two most
successful SMS
campaigns at
Christmas, both
used the word:
HOPE

27. From: REDCROSS
Alex, it's 4 days till Xmas. Help bring
HOPEto families facing tough times.
Donate $50 now: [URL]
uns STOP 0429562888
From: REDCROSS
Alex, it's 4 days till Xmas.
Help bring HOPE to families
facing tough times. Donate
$50 now: [Link]
uns STOP 0429562888
HOPE
Power of SMS
• Emotive message, with pre-filled giving
form with unique amounts
• Simple to give

28. $73
Average gift
Average donation via
prefilled SMS
$3,000Highest amount donated
Highest donation via
prefilled SMS
ROI: 3.9x for SMS
Average conversion rate for SMS:
Trends in giving via SMS
Friday
21st December 2018
Best day to send SMS
Wrap up of giving trends acrossAustralian charities forChristmas 2018

29. TREND #3: Corporates invest more in charities
TREND #5: People give more for HOPE
TREND #1: Personal touch wins every time
TREND #2: Donors prefer a seamless experience
TREND #4: Digital unlocks swift action
5 TRENDS TO WATCH
FOR 2019

30. Get in touch today
We make digital giving easy
www.giveeasy.org
Call us on:
(02) 8668 5579
Or email:
theteam@giveeasy.org