The document provides 6 tips for non-profits to raise more money through digital channels during tax time. The tips are to make donations easy and frictionless, track donation campaigns to see what works, pre-fill donation forms with donors' past gifts, include multiple donation buttons in emails, use emotive language in SMS messages, and create a sense of urgency by sending late in the tax period. A bonus tip suggests using words like "urgent" and "help required" and boosting social media posts for maximum sharing.

1. Digital giving made easy
6 WAYS TO RAISE
MORE MONEY
WITH DIGITAL
THIS TAX TIME

2. Jeremy Tobias
CEO GiveEasy
Digital giving made easy
An entire suite
of fundraising
solutions
available in one
click.

3. The easy way
to step into
digital
To raise you more money
with ease
Pre-filled emails SMS donations Social mediaDonation pages

4. Key ingredients
of a successful appeal page
The ask
Tracking
Mobile friendly
Not too many fields
Flexibility
Suit the medium
No verify step
Other ways to pay
Donation pages
Visibility

5. Excellent
donation pages

7. Customer
experience
is make or break
52% of people are satisfied with
their last mobile experience
A staggering 91% said it was
unlikely they would do business
following a bad mobile experience

8. Red Cross Australia
Excellent
donation pages

9. Take your
emails to the
next level
Prefilling really works

10. Greet your donors
personally, just
like Obama

11. The power
of pre-filling emails
Donation pages
What is a pre-filled eDM?
What are the benefits?
What if I am a small charity?
What works in email?

12. Easy to
create
donation
page

13. $ 50
Jessica
Frost
Jessica@hellofundraising.com.au

14. $ 50
Jessica
Frost
Jessica@hellofundraising.com.au
First time donation Second time donation
$ 50
Jessica
Frost
Jessica@hellofundraising.com.au

15. Email
example

16. Second
time
donor

17. 18 sleeps to go…

18. Date Subscribers Open Open % Clicks Click % Donors Total Income Conv % from opens Conv % from click
Alba eDM
22/05/2017 4,785 709 18.10% 25 0.60% 16 $683.00 2.26% 64.00%
1/06/2017 4,253 1,308 32.60% 67 1.70% 33 $1,858.00 2.52% 49.25%
Zahri eDM
13/06/2017 6,620 1,652 25.10% 83 1.30% 39 $2,710.00 2.36% 46.99%
18/06/2017 6,558 1,168 17.90% 37 0.60% 23 $1,890.00 1.97% 62.16%
Matched Gift
eDM
26/06/2017 6,524 1,180 18.10% 55 0.80% 36 $4,388.00 3.05% 65.45%
28/06/2017 6,489 1,490 23.00% 56 0.90% 34 $3,065.00 2.28% 60.71%
29/06/2017 6,445 1,118 17.40% 55 0.90% 50 $4,760.00 4.47% 90.91%
TOTAL 2017 eDM 41,674 8625 21.74% 378 0.97% 231 $19,354.00 2.70% 62.78%
Date Subscribers Open Open % Clicks Click % Donors Total Income Conv % from opens Conv % from click
28/06/2016 5,757 1,115 19.40% 80 1.40%
28/06/2016 5,773 1,056 18.40% 73 1.30%
4/06/2016 5,854 1,251 21.60% 156 2.70%
TOTAL 2016 eDM 3422 19.68% 309 1.80% 104 $8,635.00 3.04% 33.66%
INCREASE 2.06% < 127 $10,719.00 < 29.12%
YEAR ON YEAR RESULTS (eDM breakdown)
Results

19. Results
Tax Year On Year
Comparison
Give Easy
(eDM, Social)
Income
Give Easy
(eDM, Social)
Responders
Average Gift
2016 $8,635.00 104 $83.03
2017 $25,510.00 317 $80.47

20. Track
everything
to see
what
works
GiveEasy
platform allows
multiple
versions
Setup tracking in minutes
Super easy to monitor

21. The keys to
success are
in the palm
of your
hand
Success with SMS

22. Why send an SMS?
To prefill or not prefill?
What makes a good SMS?
When is the best time to send?
Why does SMS work?

23. Alex, we're still short! Help us
tackle poverty & hunger in
Zimbabwe. Donate $50 by
midnight here:
http://donate.oxfam.org.au
/uns STOP 04xxxxxxxxx
Alex, we're still short!
Help us tackle poverty &
hunger in Zimbabwe.
Donate $50 by midnight
here:
http://donate.oxfam.org.a
u/
uns STOP 04xxxxxxxxx
Outbound SMS

24. Alex, we're still short!
Help us tackle poverty &
hunger in Zimbabwe.
Donate $50 by midnight
here:
http://donate.oxfam.org.
au/abertd
uns STOP 04xxxxxxxxx
Outbound SMS
First time donor
experience

25. Alex, we're still short! Help us
tackle poverty & hunger in
Zimbabwe. Reply with HELP to
donate $50 now
Outbound SMS
Second time
donor
experience
Please confirm your $50
donation to Oxfam Australia.
Please type YES. If you would
like to donate a different
amount please enter that in now
Thank you for donating to
Oxfam Australia. A tax receipt is
on its way.
HELP
YES

26. Hi Sandra, Jessie here at St Kilda
Mums. We still have 45 families
without a safe place for their
baby to sleep this Christmas.
$140 provides a safe cot &
mattress for a family. Help
babies sleep safe & dream big!
Click to donate now: [URL]
uns STOP 0456941644
Hi Sandra, Jessie here at St
Kilda Mums. We still have
45 families without a safe
place for their baby to
sleep this Christmas. $140
provides a safe cot &
mattress for a family. Help
babies sleep safe & dream
big! Click to donate now:
[URL]
uns STOP 0456941644
Outbound SMS

27. Outbound SMS
Best practice
donation page

28. Katrina, we're so close to raising
the funds needed to send 130
kids to Kidney Kids Camp in
2018. Please donate $[Amount]
via [URL] today and have a safe
and happy holiday.
uns STOP 0429038162
Katrina, we're so close to
raising the funds needed
to send 130 kids to Kidney
Kids Camp in 2018. Please
donate $[Amount] via
[URL] today and have a
safe and happy holiday.
uns STOP 0429038162
Outbound SMS

29. $89
Average gift
Average donation via
prefilled SMS
$3,000
Highest amount donated
Highest donation via
prefilled SMS
ROI: 3.3x for SMS
Average conversion rate for SMS:
ROI: 4.5x for SMS
Conversion with vanity URL:
Friday
22nd December 2017
Best day to send SMS
Wrap up of giving trends across Australian charities for Christmas 2017
Trends in giving via SMS

30. Digital giving made easy
6 WAYS TO RAISE
MORE MONEY
WITH DIGITAL
THIS TAX TIME

31. Make it
child’s play
Go to great lengths to
make donating to
your charity
Easy
Frictionless
Uncomplicated
TIP # 1

32. Tracking is
key.
The beauty of digital is
the ability to track
everything.
With GiveEasy, you can create
multiple versions to see what works
to convert into donations.
TIP # 2

33. Pre-fill email
donation
forms with
reference to
last gift
Or tangible dollar
handles.
TIP # 3

34. Add plenty of
buttons in the
email.
Offer plenty of
opportunities to give.
TIP # 4

35. Use emotive
words in SMS.
In just a few words.
Capture the reason for giving, and
how your donors can help with
clear dollar handles.
TIP # 5

36. Create a sense
of urgency.
Send as late as possible.
Don’t be afraid to send on 30th June to
create a sense of urgency.
Particularly with SMS.
TIP # 6

37. BONUS TIP
Tax Time Tip

38. For social media,
these are the
magic words...
URGENT HELP REQUIRED –
PLEASE SHARE THIS POST
LIKE CRAZY
Then boost the post for $100, and let me
know the results.
BONUS TAX TIME TIP # 7

39. Tip #1: Make it child’s play
Tip #2: Tracking is key
Tip #3: Pre-fill donation forms via email
Tip #4: Add plenty of giving buttons
Tip #5: Use emotive words in SMS
Tip #6: Create a sense of urgency
BONUS TIP: Use the magic words on social media
6 TIPS ON HOW TO RAISE MORE
MONEY AT TAX TIME

40. | 40
Questions?
To find out how we can help
you increase your digital
giving at tax time:
www.giveeasy.org/tax-time/