Engagement framework, jeroenpaco, jeroen heydendael, tam tam
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Engagement framework, jeroenpaco, jeroen heydendael, tam tam
- 1. Engage or die. Brian Solis in his book “Engage!”
- 2. What YOU think Attitudes Predicts actual beh aviour Behavioural Behaviour intention Subjective norms What YOUR FRIENDS think Theory of Reasoned Action @jeroenpaco redleafs.nl
- 3. Public domain Forums, blogs, 3rd party Facebook pages, Social Media 3rd party moderates campaigns, ads. Monitoring, SEA, SEO. (surrounding) content. Corporate Facebook page, Twitter Google Analytics, Facebook account, LinkedIn group, e-mailing. Insights, Bit.ly, Hootsuite. Owned domain Google Analytics, 100% ownership of Website & Facebook page. Facebook Insights. content. Phone / Appointment CRM. @jeroenpaco redleafs.nl
- 4. fakecorp.com /fakecorp /fakecorp /fakecorp @fakecorp Mr. Fake @jeroenpaco redleafs.nl
- 6. Page Likes Click Likes Page Likes Comments Reply Comments Comments Wall post Retweet Shares Wall post shares shares Followers Poll Post likes Post likes Favourite Wall views Wall views Viral @jeroenpaco redleafs.nl
- 7. Your online eco system. Everything can be measured.
- 8. redleafs.nl @jeroenpaco
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