Brochure for the Strategy Leaders November event in Qatar with Prof. Robert Kaplan and Jeroen De Flander

1. Super Early Bird
Book By
28 August 2013
and SAVE US$ 1,810!
17 - 20 November 2013 | Grand Hyatt Hotel | Doha | Qatar
Tel: +971 4 335 2437 Fax: +971 4 335 2438 Email: register@iirme.com www.iirme.com/strategyleadersqatar
Transforming Businesses For A Sustainable Future
NEW for 2013!
Back By
Popular Demand!
MASTERCLASS
THE FAMOUS
DRKAPLAN
LIVE and IN PERSON with
the ICONIC inventor of the
Balanced Scorecard
JEROEN DE FLANDER
Brand new research driven
strategy management insights
from his forthcoming new book
For the first time in Qatar!
INTRODUCING
“ impressive and inspiring”
FIRST TIME ever in Qatar: Jeroen de Flander,
international best selling strategy management
author
NEW FOCUS: World class change management
expertise
Qatar’s FIRST EVER Hall of Fame award winner – Qatar
Steel: their full Balanced Scorecard journey
NEW Local Balanced Scorecard and strategy execution
expertise from Ooredoo, Qatar Development Bank,
QAPCO, State Audit Bureau and Doha College
FOUR expert-led workshops for intensive practical
training in essential strategy management skills
Comprehensive four day programme – four full days of
premium executive learning
Organised ByAssociateSponsorsStrategic Partner

2. The Famous Dr Kaplan Masterclass
Tel: +971 4 335 2437 Fax: +971 4 335 2438 Email: register@iirme.com Web: www.iirme.com/strategyleadersqatar2
Strategy Leaders Qatar
As businesses in Qatar continue to demonstrate their commitment to the
delivery of the national vision, strategy and change management expertise
take on pivotal importance for the country’s business community.
Agenda at a Glance
Sunday, 17 November 2013 Monday, 18 November 2013 Tuesday, 19 November 2013 Wednesday, 20 November 2013
Morning
Dr Kaplan Masterclass
Balanced Scorecard Forum
Workshop A or Workshop B Workshop C or Workshop D
Afternoon Guru Afternoon with Jeroen de Flander
What’s In It For You?
A unique combination of international strategy management thought
leaders and Qatar’s own strategy execution expertise, developed
exclusively for Qatar’s leadership and strategy community
“A must for people
who are in business”
Rajesh Maliya, Business Unit Head
Nehmeh Group, Qatar
 Learn how to implement the Balanced Scorecard in your business
with Dr Robert Kaplan’s famous Masterclass
 Find out how the experts at Qatar Steel successfully implemented
the Balanced Scorecard and became the first ever Qatari winner
of the coveted Hall of Fame award
 Take away international thought leadership on strategy execution
and change management from best selling strategy management
author Jeroen de Flander
 Replicate the successes of local strategy practitioners as they
achieve alignment and performance breakthroughs with the
Balanced Scorecard
 Equip yourself to establish an Office of Strategy Management,
manage KPIs effectively, implement a risk management
framework and develop an Entreprise Performance Management
system through four hands-on practical workshops
Few people have contributed as significantly to the
art, and especially the science, of business strategy as
Robert Kaplan. His Balanced Scorecard is the premier
tool for aligning a company’s current actions with its
strategic goals. This performance management system
helps business leaders clarify their corporate vision and
align people, business units, and resources with a unified strategy.
In his research and writing, speaking and consulting, Robert develops ways to link cost and performance management
systems to strategy implementation and operational excellence.
The BSC approach is also being successfully applied by governments and nonprofits throughout the world to improve
transparency, governance, and measurable social outcomes.
Robert Kaplan and coauthor David Norton have written five landmark books on The Balanced Scorecard, describing how it
works and outlining best practices for its implementation. Together, these books have transformed the business strategy
landscape and made Robert Kaplan one of the most valuable speakers in the fields of business strategy and leadership.
Robert Kaplan is Marvin Bower Professor of Leadership Development, Emeritus at Harvard Business School and a former
Dean of the Graduate School of Industrial Administration, Carnegie-Mellon University.
New LIVE and IN PERSON with the iconic inventor of the Balanced Scorecard
“One of the most valuable speakers on
business strategy and leadership today”

3. Tel: +971 4 335 2437 Fax: +971 4 335 2438 Email: register@iirme.com Web: www.iirme.com/strategyleadersqatar3
07:30 Registration And Morning Coffee
08:00 Opening Remarks From The Chairman
Barbora Stankovicova, Director, Palladium, Qatar
08:05 Welcome Address
Ali Bin Hassan Al Muraikhi, Director and General Manager, Qatar Steel, Qatar
08:15 Leading Change
●● Leadership and Strategy Execution: The #1 Priority of CEOs
oo What is “Leadership”? How does “Leadership” differ from “Management”?
oo Creating the stretch target for the enterprise, its “Big, Hairy, Audacious
Goal (BHAG)”
oo Complacency: the #1 enemy of change
oo The Strategic Change Agenda: creating the roadmap for change
●● The Palladium Hall of Fame for Strategy Execution
oo Examples of private, nonprofit and public sector enterprises from
around the world that have successfully implemented their strategy for
breakthrough results
●● The Six-Stage Kaplan-Norton Management System for Strategy Execution
09:15 Select Your Strategy
oo Re-affirm your mission, values and vision
oo The strategy formulation cycle: when do we need a major strategy refresh?
When are incremental improvements sufficient?
oo Major strategy refresh: selecting the differentiating strategy
oo Describe your strategy in 50 words or less using the Vision-Advantage-
Scope strategy statement
10:00 Networking And Refreshment Break
10.30 Create A Strategy Map And Balanced Scorecard For Your Strategy
●● Examples of excellent Strategy Maps from private and public sectors
●● A Strategy Map for a conglomerate (highly-diversified) corporation
●● Strategy Maps that reflect national priorities
●● Selecting BSC measures
oo Customer and Process metrics: leading and lagging indicators
oo Metrics for employee capabilities and skills
●● Selecting and funding strategic initiatives
oo Budgeting that reflects strategic priorities
oo Role of StratEx (Strategic Expenditures)
oo Monitoring implementation of strategic projects
●● Organising the initial Balanced Scorecard project
oo The 12 week journey to your first Balanced Scorecard
oo Leadership team roles
oo Project team roles and responsibilities
12:00 Kaplan Clinic
Open Forum for Q&A
12:30 Networking Lunch And Prayer Break
13:30 Align Organisational Units And Employees To The Strategy
●● Align organisational units
oo Define the corporate value proposition
oo Achieve vertical and horizontal alignment among business units
●● Examples from financial services and public sector
oo Align Leadership and the Board to the strategy
●● Align employees to the strategy
oo Communicate strategy – 7 times, 7 different ways
oo Establish employees’ personal objectives and incentive plans linked to
business unit’s strategic priorities
oo Balance the need for extrinsic and intrinsic employee rewards; role for
nonfinancial recognition
oo Recognise the dangers and risks from high-performance employee
incentives
●● Case of Atlanta Public School System
14.30 Complete The Strategy Execution Cycle
●● Link strategy to operations
oo Align quality and continuous improvement programs to strategic objectives
oo Develop and deploy operational dashboards
oo Role for BSC software and automation
●● Review and monitor strategy implementation with strategy review meetings
oo Strategy Council: who attends and participates in strategy review meetings
●● Test and adapt the strategy
oo Testing the causal linkages in your strategy
oo Learning how to distinguish when you are implementing a bad strategy well
versus implementing a good strategy poorly
●● Establish an Office of Strategy Management to facilitate and sustain the
strategy execution system
15.30 Networking And Refreshment Break
16.00 Managing Risks: A New Framework
●● The Three Categories of Risk
oo Preventable Risks arising from employees’ undesirable and unauthorised
actions
oo Strategy Risks that prevent us from achieving our enterprise’s goals and
objectives
oo External Risks from non-controllable events (natural disasters, geo-
political and macro-economic disruptions, competitors’ unexpected
actions)
●● Using values, beliefs, internal controls and internal audits to eliminate
preventable risks
●● Identifying and managing the risks inherent to your strategy
oo Customise your risk management to your strategy
●● What went wrong at BP’s Deep Horizons drilling platform
●● Why the Boeing Dreamliner (787) project finished three years late and
$10 billion over budget
●● Individual and organisational biases that prevent companies and
agencies from thinking rationally about the risks they face
●● Aligning risk management processes to your organisation’s strategy
and context: multiple case studies
●● Using your strategy map and BSC to identify risks inherent to your strategy
oo Examples from Volkswagen do Brasil and Infosys
oo Managing the tension between strategy execution and risk management
oo Selecting cost-effective risk mitigation initiatives
●● Identifying and mitigating your external risks
oo War gaming
oo Scenario analysis
●● Smart and dumb questions about risk management
17.15 Kaplan Clinic
Open Forum for Q&A
17.45 Close Of Dr Kaplan Masterclass
Dr Kaplan Masterclass Sunday, 17 November 2013
More time
to put your
questions to
Dr Kaplan!

4. Strategic Partner
Palladium Group specializes in delivering value and sustainable
performance by bringing strategies to life. We provide our clients with
an integrated set of services—strategy and technology consulting,
education, training, and certification—that deliver tangible results and
build enduring internal capabilities. We help our clients achieve superior performance through an
approach that marries expertise in change management and leadership with proven
methodologies, including the Palladium Execution Premium Process™ (XPP), which has at its
core the Kaplan & Norton Balanced Scorecard (BSC), and other best practice frameworks that
translate strategic concepts into tangible operational programs and measurable results. Palladium
is the only firm that offers its clients a complete strategy execution system—a system supported
by our heritage of innovative thought leadership and practical implementation expertise.
Associate Sponsor
ShiftIN Partners is a management consulting firm founded by some
of the most experienced consultants in the field of strategy
execution. Our professionals have successfully led several consulting
engagements worldwide, partnering with clients in such sectors as
financial services, oil and gas, utilities, and government to help them overcome their execution
challenges. Like the shift key on the keyboard that transforms regular characters into something
completely different, ShiftIN Partners helps organizations achieve the Shift necessary to
transform them — from within. Working hand in hand with clients, we “co-enable” customized
approaches and efficient solutions to help you embrace and embed change to overcome strategic
challenges. By ingraining a commitment to strategy execution, we guide your organization on its
ever-evolving journey toward performance excellence.
ShiftIN Partners is headquartered in Abu Dhabi, with main offices in Dubai and Kuwait.
Sponsors & Partners
Tel: +971 4 335 2437 Fax: +971 4 335 2438 Email: register@iirme.com Web: www.iirme.com/strategyleadersqatar4
Balanced Scorecard Forum Monday, 18 November 2013
07.30 Morning Coffee
08.00 Opening Remarks From The Chairman
Mazen Dauleh, CEO, Vision Strategy Management Consultants, Qatar
08.10 CASE STUDY: Mastering A New Performance Culture To Successfully
Implement And Embed The Balanced Scorecard At Qatar Steel
This session will take you through Qatar Steel’s ten year journey
to embed a truly robust strategy management system and deliver
sustainable growth, excellent financial performance and a stronger
competitive market position.
Yousef Ahmed Al Muhannadi, Rolling Mill Manager, Qatar Steel, Qatar
Hall of Fame Award Winner 2012
08.45 CASE STUDY: Ensuring Alignment Of Strategy And Execution Within
A Mature Balanced Scorecard Organisation
●● Collaborative process leading to the formulation of strategic options
●● War gaming and scenario planning to visualise strategic options
●● Cascading strategic objectives within the organisation
●● Managing an effective performance culture through financial and
non-financial measures
Mansoor Al Khater, Chief Strategy Officer, Ooredoo, Qatar
09.20 CASE STUDY: Securing Employee Buy-In And Engagement As A
Critical Success Factor For Achieving Strategic Alignment
●● Moving beyond an operational focus to develop and embed a
strategic mindset: building strategic capability through awareness
and education
●● Getting off the starting block: what comes first, the measures or the
system?
●● Communication, communication, communication: the key to
ensuring the scorecard is cascaded effectively throughout the
organisation
●● The proper usage of systems
Nada Abduljalil Al-Mahmeed, Corporate Planning Officer, Qatar
Development Bank, Qatar
10.00 Networking And Refreshment Break
10.30 CASE STUDY: Developing Meaningful Key Performance Indicators (KPIs)
And Strategic Initiatives That Are Aligned To The Organisation Strategy And
Objectives
●● Selecting the right metrics for your organisation: developing “in-house” KPIs
or using “off the shelf” measures?
●● Having selected your KPIs, what next?
●● Setting the right baseline for your KPI target
●● Gaining employee buy-in for adopting a measurement framework and
embedding a measurement culture
●● Identifying, prioritising and delivering the right strategic initiatives at a
corporate and departmental level
Akram Shehata, Head of Strategy and Corporate Planning,
Qatar Petrochemical Company (QAPCO), Qatar
11.05 CASE STUDY: On-The-Ground Experience: Driving Strategy Execution Success
In The Kingdom
●● Strategy execution in practice: demonstration of the strategy
framework model flow
●● Effective strategy review meetings using advanced reports
●● Business technology as enabler for strategy management: automation
●● Linking people to strategy: how to make strategy everyone's job
Pedro Pereira, Vice President, Middle East Operations, Corporater, UAE
11.40 CASE STUDY: Successfully Delivering Change And Implementing The Balanced
Scorecard At The State Audit Bureau Of Qatar (ABQ)
●● Dealing with the greater challenge of change at mission-based organisations
●● Getting top leadership to drive the evolution using a BSC case-for-change tool
●● Migrating the government culture at ABQ to a performance one based on
projects and KPIs
●● Using a great free and friendly IT tool for project management
●● Developing and agreeing ABQ’s top ten KPIs from scratch
Bilal Sabir, Performance Management Consultant, State Audit Bureau, Qatar
Mazen Dauleh, CEO, Vision Strategy Management Consultants, Qatar
12.15 Driving Change With The Balanced Scorecard
●● Commitment through participation
●● Mapping strategy implementation
●● Easy wins; positive support
●● Continuous improvement
Mark Vidler, Chairman of the Board of Governors, Doha College, Qatar
12.50 Lunch And Networking Break

5. Associate Sponsor
The KPI Institute is the
global authority on Key
Performance Indicators
(KPIs) research and education, providing through its publications
and training courses insights on how to measure and learn with
KPIs. It developed the first KPI Management Framework and
coordinates several research programs dedicated to performance
management, strategy, Balanced Scorecard and Key Performance
Indicators. It operates smartkpis.com, the result of the research
program dedicated to documenting and cataloguing how KPIs are
used in practice, an online portal containing the largest collection
of well documented KPI examples, supported by a community of
tens of thousands of members.
Associate Sponsor
Corporater is a specialised vendor for
Balanced Scorecard and Performance
Management software solutions that
are flexible, ready-to-run, and that
can be easily managed and configured by business users. Founded
in the year 2000, Corporater has over 1000 customers from all key
domains with an international presence in over 29 countries
through its offices and strategic partnerships. Corporater recently
established its operations in Dubai to support and grow key
partnerships in UAE. Corporater EPM Suite is a Palladium
Kaplan-Norton Balanced Scorecard Certified Software.
Please visit www.corporater.com for more information.
Associate Sponsor
IYCON is a leading Technology Solutions
and Services Company with a focus on
providing high quality business and
technology solutions to organisations
across EMEA, the Asian Subcontinent, North America and Oceania.
IYCON helps companies discover and maintain their competitive
advantage, as well as empowering them with the ability to master
change. (Sustaining Your Adaptive Advantage™). IYCON's offerings
include QPR Suite 2012. IYCON is the Strategic VAR for QPR
Software as well as a QPR Global Implementation Partner for QPR.
QPR Suite 2012 is composed of out-of-the box software for
process, risk and performance management. It is applicable to all
industries and to the needs of the private as well as the public
sector. QPR software is used by 1,500 customers around the world
in both the private and public sector.
Tel: +971 4 335 2437 Fax: +971 4 335 2438 Email: register@iirme.com Web: www.iirme.com/strategyleadersqatar5
The Execution Shortcut by Jeroen De Flander
14.00 The End Of Strategy Tourism: A 2020 Outlook - A No-Nonsense 2020
Perspective On Strategy And Strategy Execution
In this session, Jeroen takes you on a journey. He shows the future of
strategy and strategy execution, how your company could benefit from
these insights and what you need to do today to beat your competitors.
●● Five things every leader should know about strategy
●● A 2020 outlook: a peek into the future of strategy and strategy execution
●● Find out just how the world’s top companies are faring in executing
their strategy with reference to the world’s leading strategy execution
benchmarking data covering over 20,000 managers, 1400+ companies, 36
countries and 29 industry sectors
15.30 Networking And Refreshment Break
Plus Book Signing with Jeroen de Flander
16.00 When Strategy Meets Change Management: Four Hidden Paths To
Strategy Execution Success
In this session, leaders learn strategy execution secrets from the best-
in-class. You will discover new insights and receive practical tips to boost
strategy execution in your own company.
●● Realise your strategy potential: how to change things when change is hard -
learn to navigate the human complexities on the execution road
●● Remove strategy graffiti: learn to communicate your strategy into the head,
heart and hands of your people without losing the core message
●● Re-measure: the value of KPIs is overrated - learn a different approach to
measuring success
●● Raise micro-commitment: learn about the small execution battles and how
to win them
●● Develop the right performance and accountability culture to get things done
17.30 Close Of Strategy Leaders Qatar
impressive and inspiring highly engaging speaker
amazing the wow of the event
What People Said About Jeroen De Flander
“A strategy, even a great one, doesn’t
implement itself”
“Strategy is thinking about a choice and
choosing to stick with your thinking”
Best selling strategy management author and guru, Jeroen de Flander shares the best tips from his book Strategy Execution Heroes along
with brand new insights from his new book, The Execution Shortcut. As a hugely popular speaker at Balanced Scorecard Forum 2013 and
Balanced Scorecard Saudi Arabia 2012, Jeroen now brings his inspirational, high energy session to Qatar for the very first time.
New Guru Speaker
Aligning your organisation’s image with that of Dr Kaplan positions your organisation as a
leader in strategy management and deployment. Supporting Strategy Leaders Qatar is a unique
opportunity to showcase your expertise in front of senior decision makers across a wide range of
Qatari organisations currently investing in strategy execution and change management capability.
Jeroen’s first ever
appearance in Qatar!
Sponsorship
Opportunities
Talk to Charlie Bark-Jones on
+971 (0)4 407 2608 or contact him at
sponsorship@iirme.com to find out more
about sponsoring Strategy Leaders Qatar.

6. Expert Led Workshops Tuesday, 19 November 2013
Tel: +971 4 335 2437 Fax: +971 4 335 2438 Email: register@iirme.com Web: www.iirme.com/strategyleadersqatar6
Workshop timings: Registration will commence at 08.00. Workshops will begin promptly at 08.30, with refreshments
being served at appropriate times. The workshops will conclude at 14.30 at which time lunch will be served.
Building A Successful Office Of Strategy
Management
Workshop Overview
A critical component of strategy
execution is the creation of an
Office of Strategy Management
(OSM) or similar. Made up of
a select number of cross-
functional executives, the OSM
serves to facilitate the strategy
management process so that
strategy development and
execution is accomplished in
an integrated way across the
organisation and ensures an
‘execution bias’ is built into all
formulation activities. Included
in this facilitation role, the OSM
serves to drive, coordinate and
support the activities, principles,
and best practices of the strategy
management process.
Key Topics
●● A thorough guide to the roles
and responsibilities of the OSM
●● A deep dive into how the
OSM functions to bring all the
strategy management parts
together into a coherent all
●● Instructions on the design of
the OSM
●● OSM meeting agendas and
frequency
●● The nine OSM strategy
management principles which
should be implemented in your
own organisation
●● Best cases to demonstrate how
the theory is applied in real life
implementations
Benefits Of Attending
●● The workshop provides a clear
line of sight on who should be
part of the OSM
●● You will leave the workshop
with a clear understanding on
the roles and responsibilities of
the OSM
●● The workshop covers a set of
principles and guidelines which
are ready to be applied, as soon
as you resume your work
●● Gain a clear understanding of
how other organisations have
successfully implemented an
OSM and how they overcame
some of the most current
challenges
Who Should Attend
●● Strategy and corporate planning
managers
●● Business excellence
professionals
●● Functional heads and managers
Your Expert Workshop Leaders
James Creelman
Knowledge Centre Director
Palladium
EMEA
Francisco Lafuente
Senior Consultant
Palladium
EMEA
Guarantee the success of your strategy execution
programme with an effective OSM
Achieve your corporate goals by creating an agile
and information-driven business
A OR
Developing And Delivering A Strategy-Focused
Enterprise Performance Management System
Workshop Overview
Developing an effective fit-for-
purpose performance management
information system will empower
key stakeholders to make better,
more informed business decisions
and equip your business to deliver on
its strategic goals. One of the biggest
mistakes companies make is to focus
entirely on the technology, while
failing to align the people, processes
and technology (the enterprise
performance framework) with the
organisation’s corporate strategy
and goals. This workshop will show
you how to build an enterprise
wide intelligence strategy and
framework that meets the needs of
your business, and to implement it
effectively using a disciplined change
management process.
Key Topics
●● Creating an enterprise wide
strategy-focused performance
management system that aligns
with the corporate strategy
and has broad stakeholder
engagement
●● Moving from data to informed
decision making and value
creation
●● Understanding the performance
management framework: people,
processes, technology
●● Ensuring business need
drives the strategy-focused
performance management
system (and not the technology)
●● Current state vs future state
analysis and the roadmap for
moving between the two (the
change management piece)
●● Determining the right technology
or mix of technologies for your
organisation (including how an
automated scorecard/ dashboard
would fit into an enterprise wide
business intelligence solution)
●● Managing data quality, data
definitions: a single source of truth
Benefits Of Attending
●● Understand what an enterprise
performance management
system is and why it is important
for your business
●● Identify the key steps involved
in building a strategy-focused
performance management
system that meets the needs of
your business
●● Learn about the most common
pitfalls companies face when
implementing a business
intelligence framework and what
you can do to overcome them
Who Should Attend
●● Strategy, performance
management and business
excellence professionals looking
to understand how an enterprise
performance management
system can help the organisation
deliver on its strategic objectives
●● Chief Information Officers, IT
Managers involved in developing
and implementing business
intelligence solutions
Your Expert Workshop Leader
Pedro Pereira
Vice President
Middle East Operations
Corporater, UAE
B
Limited Spaces Available
Book early to secure your first choice

7. Expert Led Workshops Wednesday, 20 November 2013
Tel: +971 4 335 2437 Fax: +971 4 335 2438 Email: register@iirme.com Web: www.iirme.com/strategyleadersqatar7
Workshop timings: Registration will commence at 08.00. Workshops will begin promptly at 08.30, with refreshments
being served at appropriate times. The workshops will conclude at 14.30 at which time lunch will be served.
Enterprise Risk Management
Workshop Overview
In the dynamic Middle East business
environment, risk is a fact of life.
Businesses and organisations are
now more than ever aware that
“things can go wrong” and risk
events can impact the profitability,
reputation and sustainability of
your business. Enterprise Risk
Management (ERM) is an important
discipline for identifying, evaluating
and managing risk in a holistic,
joined-up way across your whole
organisation.
This workshop will give you
the tools you need to establish
an effective risk management
framework for your organisation.
In adopting ERM, you will better
mitigate the key risks which might
otherwise impact your business’s
ability to achieve its strategic goals
and sustain a successful business.
Key Topics
●● What is ERM and why is it
important for your organisation?
●● Establishing and embedding a
risk management framework
and risk aware culture
●● The risk roles and responsibilities
of the board, the risk
management function, senior
management and internal audit
●● Understanding the concept of
risk
●● Identifying and prioritising the
key risks facing your organisation
●● Using a heat map to evaluate the
probability and impact of risks for
your business
●● Developing and using a risk
register
●● Establishing ownership and
accountability for key risks
●● Understanding and evaluating
risk management and mitigation
options
●● Designing effective controls to
manage key business risks
●● How risk management links
with the business continuity
programme
Benefits Of Attending
This workshop will give you the
tools and techniques to:
●● Establish a well organised and
focused risk management
process
●● Identify and prioritise the key
risks facing your organisation
●● Assess how effectively risks
are being managed in your
organisations
●● Design and adopt appropriate
controls to mitigate the impact of
potential risks
Who Should Attend
●● Senior management
●● Strategy, planning and
performance management
functions
●● Risk managers and directors
●● Internal auditors
Your Expert Workshop Leader
Alexander Larsen
Risk Manager
Lukoil
UAE
Keep your business on track by mitigating key risks
with a comprehensive risk management process
Maximise the impact of KPIs on your organisation’s
performance
C OR Key Performance Indicators (KPIs)
Workshop Overview
In a recent poll conducted by
The KPI Institute over 51% of
the respondents nominated KPI
selection as the most challenging
aspect of working with KPIs.
This session will present the
fundamental techniques for KPI
selection that ensure a rigorous
process and quality result. Practical
exercises will be combined with best
practice examples from a variety of
industries and functional areas.
Key Topics And Tools
●● KPI naming standards and use of
terminology
●● KPI lifecycle
●● KPI selection process
●● Techniques for KPI selection
(Value Flow Analysis, KPI
balancing)
●● Examples of KPIs in practice
Benefits Of Attending
●● Learn about the KPI naming
standards that ensure quality
assurance for the selection
process
●● Practice KPI selection techniques
(Value Flow Analysis, KPI
balancing)
●● Review KPI selection good and
poor practice
●● Identify the essential KPIs by
industry and functional area
●● Test your KPI selection IQ with a
short quiz
Who Should Attend
●● Experienced strategy and
performance management
practitioners interested in
improving the use of KPIs as part
of existing systems
●● Professionals who are about to
embark on KPI selection projects
●● Everyone interested in being up
to date with the latest thinking in
KPI selection
Your Expert Workshop Leader
Adrian Brudan
Research Director
The KPI Institute
Australia
D
Limited Spaces Available
Book early to secure your first choice

8. 17 - 20 November 2013
Grand Hyatt Hotel
Doha | Qatar
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cancelled 7 days or less before the Event must be paid in full. Substitutions are welcome at any time.
All registrations are subject to acceptance by IIR which will be confirmed to you in writing.
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and/or speakers or topics.
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Visas for non-GCC nationals may take several weeks to process.
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Tel: +974 4448 1234
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www.iirme.com/strategyleadersqatar
register@iirme.com IIR Holdings Ltd.
P.O Box 9428, Dubai, UAE
17 - 18 November 19 November 20 November
 Conference
 Workshop A  Workshop C
 Workshop B  Workshop D
OJ
Strategy Leaders Qatar
Book before
28 August 2013
Book between
29 Aug and 9 Oct 2013
Book after
10 October 2013
4 Days (Entire Event) $3,395 $3,595 $3,795
3 Days (Strategy Leaders &
One Workshop)
$2,895 $3,095 $3,295
2 Days (Strategy Leaders Only) $2,495 $2,595 $2,695
2 Days (2 Workshops Only) $2,095 $2,195 $2,295
1 Day (1 Workshop Only) $1,155 $1,205 $1,255
OROR